People will pay more for a Great Experience

I didn’t go to my favorite stores this morning in order to save time.

I stopped to two other stores to grab some small items I needed and was quickly reminded why I’ll pay a little more just for the experience.

So, the first store I went in, the attendant is down one of the isles I happened to turn down, stocking shelves with inventory. I spoke and proceeded to get what I need from that isle and headed to the register. (which is visible from the aisle we were both on)

I stand there for a 2-3 minute time span. I don’t turn around but I’m listening to see if I can hear footsteps headed my way.

I don’t.

Mind you a good 3 more minutes has gone by. The store is not busy at all.

I know that doesn’t sound like a long time but it’s a long time when someone who works there sees you waiting and doesn’t address you in any way.

No, “Ma’am, are you ready?”,

or,

“Ma’am I’ll be there in just one moment.”

Nothing!

 I said to myself, “Well maybe she didn’t even pay attention to the fact that I went to the register.”

Which is really something that should just be normal, but…

I turn around and say, “Ma’am I’m ready.” Notice I didn’t leave the register to go find her, I simply turned around. This is how close in proximity we were.

She said. “I’m coming” in a very hard voice. As if to say, “Don’t you see me doing something?” Then proceeds to put more items and things on the shelf for about another 2-3 minutes.

I can not…lol.

She finally proceeds to walk over to the register, really, really slow, as if I’m a problem.

Everything on the inside of me was balling up in a knot because one of the things I work with businesses on is creating their brand, their culture, and perfecting their customer service experience. I think because those are my sweet spots I notice when things are really off and they usually line up with other things that are going wrong in the business, even the profits.

Whether is untidiness, uncleanliness, disorganized, etc.  they normally line up.

This just reminded me of a book my girlfriend shared with me years ago that really put me in a space of awareness.

“The Way you do anything is the way you do everything!”

Still with me?

There is more!

All because I decided to go outside of my normal choices.

Have you ever done that? Chose something quicker,  or easier and regretted it?

I proceeded to another store (not one of my favorites.)  before hitting the highway to head home. I had dropped my daughter off to school and going home to prepare to get dressed for her 8th-grade graduation. YEYYYY.  But that’s for another post.

This next store is Food Lion grocery store. I don’t mind going to Food Lion(Publix and Harris Teeter are my normals) but this particular Food Lion is not the best so I really avoid this one. But I only needed to grab some cashback at the check out to avoid going on the other side of town to my bank.

The perfect quick alternative right?

When I walk up to the register there is a lady in front of me being serviced with two baskets full of groceries.

It looked as if she had things for an event or party. Maybe someone was graduation in her family too.

I stand and wait patiently.

This was a moment for me to either stand there and be frustrated or just accept the simple fact that I had to wait. I get to choose how I feel in every experience.

In my mind I did say, “Is there no one else working but her?”

Maybe after about 7 minutes of waiting a young lady comes out and goes over to a station area as if she is checking into work.

Yes, I thought.

But she isn’t coming to a register.

I said okay, she’s probably a manager doing something else. Time goes by. Walking slowly she says, “Ma’am you can come to this register, I’ll get you”

The lady with a lot of groceries in front of me may have only had about 20 more items before she’s finished being checked out at this time.

I proceeded to go around to the other register.

This cashier is in slow motion. Fixing little things around the register(not signing into the register, just little stuff, talking, looking around, fixing items on her clothes)

I couldn’t make this stuff up!

I actually finish around the same time as the lady that I was previously behind. 

The attention to detail for the customer waiting to be serviced would have never happened at my favorite stores. And if they did it would be very rare. There would have been an apology or some type of acknowledgment. For those reasons alone, I’m willing to pay more for the experience!

These are small things businesses overlook or do consistently as it relates to customer service. They determine what type of customer they get by actions. They develop their Brand, their culture, and an organic attraction for their customer base, and business.

There are simply some consistent loyal customers, like myself, who are willing to pay more for a better, more thoughtful experience.

With all the new things trending we must never forget that stellar customer service sets your business apart.

I do entire strategy sessions and trainings to businesses on this subject outlining customer service, customer experience, and client attraction systems.

It was one of the things that separated my business and our team organically when I owned a brick and mortar. It was a resounding comment from customers who did business with us!

Excellent Customer Service”

It still works and should be an intricate part of your team building and coaching to your staff.

Success On Purpose

Tanya

P.S. I will be deep diving on this in our TEAM building segment at the http://www.strategicleadershipgrowth.com/

Will You be Joining us!

August 3-5, 2019

Asheville NC

This is our Venue. Breath Taking Views.

Strategic Leadership Growth Retreat Venue

How is Marketing your business on Social Media Working For You?

Has your marketing on social media been

HIT or MISS?

So many business owners post a few times on Social Media and fall off. They don’t get a lot of interaction and stop mainly because they feel they need to have hundreds of thousands of followers or likes in order to be relevant.
That is so far from the truth!
 I want to share a few things with you in hopes that it will help in your thinking (and implementing) about marketing your business on social media.
Firstly, let’s do a little thinking!
How many people can you actually service at one time?
(meaning in a day, week, month, or 90-day time frame)
Because social media is so busy and buzzing we often forget on any given day we can only service a certain amount of people at different levels in our business.
At this stage are you really looking for multiple thousands of people to do business with you?

Shift and say, “I want to first attract 100 consistent, engaged people who are actually getting value from what I share, asking questions, commenting or connecting for an appointment or to have services done with me.”

If you are clear on who you are as a Brand (Brand Clarity),
who your product or service helps,
and what you do for them,
you will realize that your business isn’t for everyone anyway.
You don’t need  100,000 followers to find a consistent flow of customers in your business to meet your current income goals.
Even if you are at the space where your business can handle more customers, you still won’t be for everyone.
 It’s important that you are attracting more of the RIGHT people. Not just a bunch of followers.
Now I know, posting, sharing, marketing, live streaming when there aren’t a lot of followers or likes takes courage.

Courage comes because you believe in yourself, your product or service, your vision and if you are like me, your faith in God.✅

 Your confidence comes from doing the work( posting sharing, going live) and getting results even if few applaud you publicly in the beginning.✅
 How do I know? Because I have Business Coaching Clients who have 1,000 followers, some less, who consistently service clients,
( booked baby and not overwhelmed) selling their products, and Coaching and teaching others in their area of gifting.
Clearly, it’s not because of the number of followers on social media, but because of strategy!
If your goal for Social Media is to give value, help people, and grow your business, this is a place you must shift from,
Feeling you need 1,000’s of interactions, followers, and likes on social media to profit more in your business will stop you in your tracks every time.
 You gotta shift your thinking in order to keep going, in order to get to your tipping point, in order to truly prosper.
You have to post with a purpose and a strategy bigger than just getting the most likes.
Simply because likes don’t always equal checks, cash, coin, securing the bag. #facts
Listen
⭐I’ve gladly helped people who maxed out on their followers on social media  FaceBook but weren’t earning money in their business.
⭐Recently, I ran across a Facebook Business Page of a guy who only had 5,000 people on his Like Page… but earned multiple millions a year in his business…
On a podcast, he shared that one of his clients( he named names to be able to fact check) Pay Pal(ed) him an additional $10,000 after their Coaching Session because of the value he gave.
Off the cuff👀.
If you follow me you know how much I talk about value.
 He Doesn’t have 10’s of thousands of followers.
⭐I also saw the story running through social media of a  young lady who had millions of followers on  Instagram but couldn’t sell 36 t-shirts to her audience.
I have clients who have worked with me and invested money who never clicked like on anything I’ve ever shared or taught on social media “before” working me.
⭐And most recently, my Mastermind Member shared she just  3x her weekly income from a call we did about 3 weeks prior. She’s been hitting consecutive weeks totaling $4500 with less than 2,000 followers on Instagram and even less on Facebook.
I am sharing all of this to offer you a new perspective in your goal setting for your Social Media Marketing.
Now I’m not saying you shouldn’t push for more connection, likes, and shares…because it definitely has its place,
I’m just offering a space of awareness and hopefully relief in extending you the courage to keep going.
 If you post because you need affirmation from other people you are likely to stop walking in your greatness.
 Deep down, if you’re only waiting for that, you’re likely to change what you’re doing to bring in profits.
You may post for the most reaction on social media or stop altogether.
You want to be sure to post what will convert customers, and mainly, attract the right people.
 Reaction and conversion on Social Media are two different things.
Both are ideal, but if your marketing is converting it means:
  • clients are opting-in on your website
  • signing up for your newsletter
  • reaching out to you in the DM
  • having services with you
  • and becoming a client!
Remember, the best thing you can do is get clear on who you are as a Brand (Brand Clarity), who your product or service helps, clearly explain what you do for them, and be consistent.
Your Growth Strategist, Business Mentor/Life Coach
Tanya
P.S. Maybe you have been consistent with little conversion or simply know you aren’t clear on who your ideal customer is, how you help them and how to clearly share how you can help them.
I can help you with that!
Click here for complimentary time to gain clarity.
The  Complimentary
 Brand Clarity Call For Service Business Owners and Aspiring Coaches
The S.O.A.R. Call  For Salon Professionals
will get you and I connected for Clarity!

Does your business run when you aren’t there?

 

 

 

In 2003 I opened a brick and mortar business, at that time it was a Salon & Boutique.
We offered only hair care services at that time( later a full-service Day Spa)
specialty clothing, ( I had formed relationships with wholesalers in the Garment District in New York, The Atlanta Market, and Wholesale companies online.) We only carried 3 of any clothing item at a time.
Skin care products,( Pure Shea Butter, Lotions and soaps)
and hard to find perfumes and fragrances. More of a Lifestyle Salon.

In 2005, one month shy of 2 years after opening I had my daughter.
After two weeks of being out of work completely, I attempted to go back to work( not servicing clients) to operate my front desk. I wanted to see hands-on how things were going! I got nightly reports of the sales from staff, but I needed to see 

That didn’t work.
I was not ready .
I realized quickly after only a few hours at the desk that I would do the entire 6 weeks like I very well should.

At 6 weeks I was struggling emotionally to leave my daughter in someone else’s care.
Luckily, one of my clients owned several Day Care’s in our city and one of the locations was a small private location for infants attached to her home. YESSSS.
That was definitely my best source of comfort because she had been a client of our salon for years. Even prior to me opening my own location.

She actually gave me this journal about a year before I stopped being a booth renter and on to ownership.
I wrote everything in this book, wholesale distributors, plans down to the dollar, marketing and retailing courses I would take, and several systems I created that would be the reason I was able to stay out of work and still function.

So off I go, back to work servicing clients in my business.
Then, my daughter got sick with a respiratory infection that had me out of work again. This time, I did not return to work fulltime for 8 months. I only worked about 4 hours of 2-3 evenings each week, but the salon remained open.
Thank God, my daughter didn’t stay sick for 8 months, but I really wanted her to be older before taking her to back to daycare.

How on earth did we stay open? I was in almost 2000 square foot of building, with staff, and in a prime location!

Systems.
When I look back on it, I was nervous at that time. We were still fairly new, some of the staff were new, but systems, goals, and having other revenue streams definitely helped us in that season.

So many service-based business owners open the business and build jobs for themselves that require them to be present to make money! Even if they have staff, their focus is on getting clients for themselves.

I feel the goal for owners should be personal mastery and developing leadership not necessarily focusing on doing more customers themselves.

That experience taught me early that I wasn’t superwomen, it was okay to need help, and doing it alone was not the goal!

I encourage you this morning to get clear on your Growth Path for your business.

Build one that gives you time freedom and revenue without you being present!

You will build it and strategize completely different!
#letsgrow

Success On Purpose

Your Transformational Growth Strategist/Business Mentor/ Life Coach

Tanya

 You can always connect with me for a complimentary call about your business at bit.ly/buildwithtanya

Paying others. Is it investing or spending?

Paying others for services.

I recently saw a business owner say they wish they knew how to do graphic designs so they wouldn’t have to pay anyone to do them. Now as entrepreneurs, the goal is to keep expenses as low as possible without losing quality.  At the end of the day, it takes a lot of moving parts to make it happen in business that can be quite a bit of money! I get exactly where they were going. It is an added expense!

But, of course, my mind went somewhere completely different. The entrepreneurs I work with want to grow and have grown to the point where they can’t wait to pay a graphic design artist, or other professional to get some things off their plate for a few reasons.

One, let’s think about the role of the graphic designer in your business

( unless you are a graphic designer)  Nine times out of 10  graphic design is not your area of gifting and the time that it takes to create a graphic design at growth stages of your business you could be spending on getting better at what it is that you do. This is how my clients think. This allows them to create more value in the marketplace, be of more value, and then also receive on a different level according to their specific area of genius( not graphic design artist 🙂 )

2- When you pay others to do the things that are not necessarily your highest income producing task in your business you now make more room to grow. Even my clients who don’t originally think this way end up seeing the need to release some smaller task and delegate in order to develop mastery and GROW.

And thirdly it is also an opportunity to connect with another business, sow into another business( reaping and sowing principle) build great relationships and likely attract ideal customers for what it is that they do as well.

It is definitely a mindset shift that has to be made in the mind of an entrepreneur who wants to grow. So many times, we as business owners with a specific Niche, skillset, or ability attempt to do everything and be everything for everybody, This prohibits the potential to grow. In the seed stage of our business( the very beginning) it is likely that we do it ALLL.  But in a growth stage, having hands in so many different pots can lead to burn out, mediocre delivery of services, and untapped growth possibility.

Today, I want you to think about some of the things that you have to do in order to run your business successfully. Which of those things are task you can set a goal to no longer be the person who’s doing them?

You will find that clearing up your plate so that you can operate in your area of Genius will actually bring more Revenue into your business.  This is a mindset shift many entrepreneurs struggle to make. When our mindset is not in that state, the state of prosperity and growth, paying someone is often looked at as spending money.  So it’s always viewed as a problem. But when our mindset is shifted to that of an investor we see the people we bring on our team or the money we spend for people to help us accomplish a bigger goal as an investment. Being able to see things as an investment and not spending at all is one of the quickest ways to get on a growth path for your business.

What are some things you can set a goal to no longer have to do in your business and pass over to someone else?

Success on Purpose,

Your Transformational Growth Strategist

 Tanya

P.S. You can always schedule a complimentary call with me to discuss further growth strategies in your business. Just click here to find convenient time on my calendar bit.ly/buildwithtanya 

You are deciding your future… daily!


Decisions.

We make them all the time.

Many without out consciously thinking about it!

Which is probably one of the biggest mistakes we could possibly make.

Not being aware!

Decisions do decide destiny, and as much as we may or may not be aware, our money story affects how we make everyday life decisions and the numerous decisions we make in our business.
Our money story dictates much of what happens as it relates to our destiny. Your money story is deeply aligned with the story we heard or didn’t hear as children. Sometimes our money story is affected by later events we experience in life that cause us to have STANCE  about money!  
 If we always heard lack in our homes as it relates to money, or there was a desperation around money; there is not enough, money is hard to come by, that’s only for rich people, etc. it can greatly affect how we currently view money today and the decision we make as it relates to money!
It could be the reason you do or don’t move forward on opportunities or refuse to go to certain environments or events because your money story says, “That’s not for you, or there will be no money left.”
 
Most parents or guardians meant absolutely no harm in the fear or money story they were creating around money. They shared what they knew and how they saw life. However, it can and often does create a scarcity mindset around money and opportunities. Even a previous loss of a business or opportunity in your adult life can create a fear around money.
 
If you are making decisions from a place of lack and desperation then you always yield results that equate to that. 
 
I remember going through a hard time in my finances.
New business, new marriage, new baby and a few years later, new financial woes I had not anticipated.
When I think back on those times, I made so many decisions from a place of lack, desperation, and frustration.
  • I wasn’t focused ( properly) on my money, only about chasing it.
  • I was grinding hard… at least I thought, and the more I put action into things the worst it seemed to get.
Turns out
  • I was working hard on the wrong things and making very lack minded decisions!
  • There was a fear of investing in things that would actually allow my business to grow.  I had stopped doing the principal things that create momentum in the abundance flow!
  •  I was too focused on my circumstances and not possibility ( seeing beyond what my natural eyes could see!)
 
Then I made a REAL decision.
I was no longer accepting my situation. I went back to what was transpiring when things were going well, how was I feeling, what was I thinking and doing when things were much better. 
One, I was definitely more focused and measuring my process and progress.
I wasn’t worried about money! I was in a space of belief and creation.
 

 I realized, during my time of lack I  had not properly taken into account my new life and how that would play into my business. Many things had been added to my life without me adjusting and making room!

I needed new systems!
  • I had gotten stuck in the routine of chasing clients and money.
  • Making scarcity decisions in my life and business, not decisions that would actually bring in more.
  • Only really focusing only how I could hold onto the seemingly dwindling finances coming in!
THAT SPACE, that type of decision making… only recreates the same thing.
 
I blamed it on the economy, it was around the time of a supposed recession, that was the buzz and the fear being created all around me, on tv, on the news and just about everyone I spoke to.#whoyoulistentomatters
 
I had a sit down with myself, quickly, not as quick as I should have, but quick enough to turn things around.
 
 
I thought to myself. “What’s the real problem here?”
It was my thinking!
I said, “Hey, there are other salons that are still doing well in the same city, in the same area.
I was making decisions from a place of lack and desperation.. not from a space of abundance, where clients are unlimited, resources are unlimited and everything I need is available to me.
 
I re-checked my salon vision and wrote it down.
That led to another HUGE opportunity, (I’ll share at another time)
Write your VISION DOWN!
 
I began opening my mind to the possibility.
This means my mind was open to new strategies, actually investing in my business for the next level( and not sitting in fear) 
 
 
I  had to realign with the abundance around me.
 
Take a moment, think about how you’ve been making decisions lately?
Have they been from a place of lack and desperation( not enough)
or abundance?
If so, you’ve been making decisions from a space of lack and desperation thinking.
  
This type of thinking always stifles your growth!
 
 What was the last opportunity you were faced with that you turned down because of the cost?
 Learn to look at opportunities from a space of value, not cost.  Instead, think of how much impact and growth it will allow you.
 
I remember the early years of my marriage, my husband would spend sometimes two days cutting the grass. We had a huge yard!  It took two days because he would start on it after work then spend almost all day Saturday or Sunday finishing.
He enjoyed working in the yard, but I felt it would be more “valuable” to hire someone so we could spend that time growing our family and doing things we loved.
  •  Maybe for you, it’s not cutting the grass but maybe hiring help cleaning the home!  There are people who love cleaning house and maybe your time would be spent doing something more valuable to you or your business.
  • Maybe you need help in the salon; an assistant or front desk and you see it only as an expense. But those two positions can free up your time and help push your business forward.
  •  Maybe it was a course you knew would send your business SOARING, but you looked at the cost and not the value.

These are the type of decisions business owners are faced with making all the time.

Knowing how much impact and growth the opportunity will allow you is the VALUE of the opportunity!

Don’t think from a space of
“That won’t work for me. I’ll never be able to afford that”
Or
“That type of setting is not for me, it’s for those type of people”…
Whatever that means 🙂
 You were born for the EXCEPTIONAL things in life!
You were created with abundance and possibility in mind!
 Begin thinking from a space of expecting things to work out as you stretch and move to new levels! Change your Money Story!
Your Decisions Decide your Destiny and your Money Story affects it all!
Success on Purpose,
 Tanya
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7 Keys to building A successful Salon T.E.A.M.

Are you tired of getting staff and Booth renters that do not stay?

One of the most mentioned issues for salon owners seems to lie in the area of getting great staff and renters and building a great team.

Can you relate?

 I thought I’d take the time to share some keys that will help you in building a great team.

Firstly, great staff members want to work at a great salon!

Every great team started before the team ever came on board.

  Keys to building an amazing salon team.

There has to be a mindset shift that occurs first.

A mindset shift about what’s possible for you.

A mindset shift about the role that you will actually hold as a salon owner.

Many salon owners take on the endeavor of salon ownership because they were really great about getting clients for themselves as a hairstylist. They’re normally The Stylist that was really booked and saw the next level being Salon ownership.

However, what keeps many salon owners stuck is they never shift from the mindset of  a busy hair stylist.

From the hairstylist that’s always getting more customers for themselves-to that of a salon owner.

They actually open the salon and find themselves working harder as a salon owner than they did as a stylist.  Although that was never ever the intended goal.

 

 SOUND FAMILIAR?

Firstly,

if you, the salon owner, don’t shift from the role of just a stylist to that of a salon owner(mentally). the focus will solely be on gaining customers for YOU and serving your clients

and the salon will be left to itself –pretty much!

One of the very first things a salon owner must do is shift from the mindset of a hair stylist who is constantly trying to get more customers for themselves, to that of a salon owner operating in the position of the Visionary to grow the salon. 

When you become a salon owner the role changes. It must completely change.  If you want to build a successful Salon with a successful Salon team. 

The salon owner who never shifts their focus from that of being a single stylist will never have time to dedicate to building the people that come to work with them.

The ample time to properly market,

bring awareness to the salon,

create new profit strategies and growth strategies for their place simply won’t be there. They will be overwhelmed by taking care of their single clientele.  Their main focus has to shift from making themselves more profitable as a single stylist to making the salon a profitable entity.

Okayyyyy. Here is that word AGAIN

 VISION:

I don’t want to say that salon owners don’t have a vision for their place but the ratio of the number of salon owners who don’t is pretty high.

During a recent consultation with a salon owner who has been in business less than three years, after it was all said and done, I learned they had not thought about where they wanted to see themselves and their business in the upcoming years. This means planning is more reactive than proactive.

What does that look like?

  • You think of what you’re going to do pretty much on a day-to-day basis.
  • You respond to challenges as they come not thinking about what could possibly happen prior and have systems in place that would avoid it.

Without  “Vision Clarity” for what you truly want and needin orderr to see your salon S.O.A.R…

  • you hire anyone, you do a lot of everything and spend the majority of your time putting out fires.
  • You don’t have a vision for your place where you’ve decided your culture, your growth and profit strategy.
  • Your days are dictated on a daily basis according to how the wind blows.

Vision has been a centralized focus for almost every talk I’ve given to salon owners. Whether it was a seminar that I hosted or live event, group coaching courses, my year-long Mastermind, you name it, we need to establish a clear Vision EARLY. Once I’ve helped stylist and salon owners understand their brand and vision Clarity, who they need to make it happen becomes clear.

Everything after aligns with it and becomes so much more simple. There’s not a lot of guessing, although there is room for much creativity in the process.

Knowing where you want to go is one of the most powerful principles you can apply to grow your salon  and attract, an amazing team that wants to stay with you.

Prepare

 Much of building a great salon team happens long before the team ever arrive.

 Preparing your schedule and business model to include time to offer connection, training, and team building…

If 5 exceptional staff members were to come to your salon in the next 7 days are you prepared for them to work in your space?

Meaning:

  • do you have ample equipment
  • is the equipment up to date
  • is it running properly
  • do you have time to train them
  • do you have contracts already established
  • Is your schedule already established to be able to do this?

or

Do you tell them you’re going to get them trained in a few days and it never happens? (Not to the full anyway)

If that’s what you are experiencing, you have to adjust the space and time in your schedule. What you end up with is a T.E.A.M. that comes to work feeling lost and simply because they don’t know the flow or vision or expectation, they do what’s natural.

Whatever they feel they should do! Which may not align with your Salon Brand!

This flow normally doesn’t work well for you or the T.E.A.M. member.

…Prepare in advance.

Creating time to help new staff adjust is the start of building a great working relationship with your team! It is the time you set out to help them become even more clear about your vision for your place and how they can expect to grow in that atmosphere!

Make a list of some things that you need to do to be prepared to receive a great team coming to your salon.

 If you are looking to grow, you often have to first SLOW DOWN!

Become an influencer

Now, this doesn’t mean you have to become famous! But you do need a presence that allows people who are considering coming to work at your space an opportunity to see you as someone who they can learn and grow from. Someone who is making moves.

  • A great staff member is looking for a great salon to work at, where there is a leader they would want to come and work with, grow with, and learn from!

Decide what a good team looks

Have you envisioned

  • What kind of team you want?
  • How you want them to function and flow throughout your salon business?
  • Will they be involved in community events?
  • Will they need to assist each other in the salon?
  • What kind of  T.E.A.M. player are you looking for?

You must also know your own personality traits well. This helps to know what kind of T.E.A.M. compliments your style of leadership!

 Write it down! Get clear!

Know what type of staff member or boot renter is ideal for your salon.

 Do you need someone self-driven, or would someone looking for training and guidance be ideal for you?

What kind of staff member or booth renter will be ideal for your Salon Brand?

  •  What character traits are important to you?
  •  What level of skill set best suits where you are in your current phase in your business?
  • What are some things you know you can’t tolerate from a T.E.A.M. member?

Have you ever hired someone and kind of overlooked some important details about the new hire or renter because you simply needed to hire someone quickly?

 How did that turn out for you?

My early hiring experiences in my salon…not so great! I had to learn to hire differently. Putting my vision at the forefront shifted everything!

Many salon owners hire staff and renters and in about 60 days they’re like, “Oh gosh. I didn’t see this in advance. Who in the world have I hired?”

It is often more expensive to hire wrong than to wait on hiring the right person for the T.E.A.M.

. Sit down and form a profile for the type of staff you would like to hire. Be sure to include a job description of the position to give the person enquiring about joining the T.E.A.M. I have include a sample job description here

 This will help to eliminate so many disappointing runs with staffing and hiring.

Not that you are expecting people to stay with you forever, but it is great to have a good strong 5 years+ with great staff.  Deciding who will be fit for your Salon Brand and T.E.A.M in advance will help tremendously!

Be able to clearly explain the vision of your Salon and where you are heading.

I discussed having a vision earlier as one of the important components for building a team, but being able to articulate it in a way that staff and renters can understand it’s equally as important.

  • Being able to clearly share the vision for your salon with your staff will give an understanding of why you do what you do in your daily operations.
  • It will help highlight things that are important that you may have to reiterate to overtime.
  • It helps to keep everyone on the same page and offer a natural attraction and elimination process as it relates to hiring staff and booth renters,

How will you share the salon’s vision with staff?

Building a great salon team is a huge asset to the forward-thinking salon owner who knows they can’t create an amazing salon with big GOALS alone! 

 

 Your Big Vision to create the salon business and lifestyle you love will always include PEOPLE! (A T.E.A.M.)

 Success on Purpose,

Tanya

P.S.

 I walk you through greater detail in my New Hire Bundle. You can purchase it and download it immediately if building a great team is one your immediate goals. 

Are you retailing… or leaving money on the table?

 Are you leaving money on the table?

One thing I focus on first when Consulting and coaching with hair stylist and salon owners is to figure out what’s already in their hands.

Retail is often 1 of them!

It may be something you may have overlooked or even attempted to do before and stopped. Maybe you didn’t see the results, or you kind of forgot about it, or you just didn’t have a strategy to make it PROFITABLE

It became one of those things that you don’t think about or it crosses your mind, but you don’t put it in practice!

You may even have products on your shelf now that are collecting dust…

If you are a salon owner who’s looking to become more of a Visionary of your place, developing a strategy for retail can actually help you eliminate some of the time you spend Behind the Chair.

As a stylist, you can pay your Salon Suite rent, or Boothrent without spinning the chair …and you can do it with the retail that you normally let sit on your shelves.

One of the most overlooked second streams of income is retailing.

Normally in the industry when salon professionals want to make more money they feel they have to result to spinning the chair more, and more, and more.

Even with that being the given thought process, many hair stylists are looking for ways to level up their income, but they don’t necessarily want to have to stay in the salon 12 to 14 hours a day. And for some 7 days weekly even on days they originally wanted off!

One of the greatest ways to begin earning some of the desired income is retailing.

 

As a licensed cosmetologist of 24+ years and former salon owner of 10 years( although I now consult with the industry full time), I know how the busyness of doing hair can overcrowd everything. You sometimes forget that you have products on the shelf. You get in the busy flow of taking another client or getting another customer in and out of the salon and overlook one of the easiest revenue streams available to us.

 

When I ask a new coaching client if they retail the answer is similar across the board. No stylist wants to ever feel like they are constantly trying to sell something to their clients. I get it!

You are probably saying, as it relates to your client, “She is already giving me $100 for her service today. She probably can’t even afford it. So I’m not even going to mention retail to her, even though I know it’s going to help her maintain the Integrity of her hair or the service that I provide it.”

Sound familiar. (that little voice in your head)

Business 101.. never try to count the customer’s money and never use your own situation to judge that of the consumer!

You have to be so careful when you’re thinking about building your business and pricing your services. If you find yourself in a space where you may be facing lack,  that same mindset can roll over to every other area of your business. If you are experiencing some lack in your own life, in your mind when you say, “They probably can’t afford it”, What you’re really doing is basing your business on what you can afford at the time. So be careful with your own personal thoughts, presumptions, and fears.

This is one of the reasons I say, “We build our business based on how we feel.”

If you are facing lack, it’s important for you to get into a space of abundance mentally, so that even if your current reality may be different from where you desire to go, you’re still able to strategically build your way out of that situation without letting your situation affect your daily processes.

Many salon professionals count their client’s pocketbook.

Consider this, even if they aren’t purchasing products from you they are getting them from somewhere!

Studies show that the average consumer has 1-4 retail products underneath their bathroom cabinet at any given time. In today’s times, especially with the natural hair community, it can be a whole cabinet solely dedicated to products that they’ve bought and purchased from different places as they’re trying to figure out what works for their hair. (BUT NOT FROM YOU)

So, if you aren’t retailing, they’re getting products from somewhere.

They are seeing infomercials

They’re watching them on television

They’re constantly being bombarded by ads on Facebook.

I promise you, they are purchasing retail products somewhere. Why Shouldn’t It Be You?

The Stylist

The licensed professional

The one who can actually tell them which products would be best for their hair. You can help them either maintain what you created or with their maintenance efforts in between visits with you.

If you don’t become the authority figure in their life about their hair, about what products are good for them, you are actually doing your client a disservice. Retail has so many benefits. Not just to earn more income in your business.

 

 Do you have products now that are sitting on your shelf? What would it mean to you if you were able to pay your salon rent, salon suite rent, your booth rent, or even your mortgage at your salon with retail?

 

Earning more and working smarter in your business is not about doing 50 different things, but actually maximizing from what you already have available and accessible to you now. That’s where you start!

Salon professionals are attempting to spread themselves so thin and do so many things without looking at the possibility of maximizing the things that are right in our hands!

With retailing, it’s not about selling. You’re already using the products constantly, getting great results, and you know the benefits well. It’s simply not about selling. You can start by purchasing a few retail products you currently use and love (3 pieces each to start even) a few at a time.

I have a client who took my “Retail and Profit” course who in 30 days went from a place where she had not been retailing and made 657 extra dollar$ in a 30-day time frame. She hadn’t even fully applied all the strategies I taught in the course.  If you’re thinking you can’t, retailing is very doable and profitable!

Maybe you say $657 is not a lot of money. Well, let’s think about it! It may be your booth rent. For some. it’s your car payment and insurance, it may be your utility bill and telephone bill at the salon. Start thinking from a space of bringing in $700 with very little effort. That’s just the beginning… with consistency.  I also have a client who took the retail and profit course who made $700 in retail in 1 week.

After a while, it should simply become a part of your daily practice and business model. There are just so many benefits to retailing properly to your guests and having a strategy for it in your salon business

Here are a few benefits to retailing:

  • Retailing is another stream of Revenue.

For some, when they hear “another stream of revenue” they think, I wash cars, I bake cakes, I do hair, etc. They think it’s five different separate jobs. But multiple streams of revenue is revenue that was created from one foundational source. Your salon industry career is a huge foundation to branch out and do many different things from that all collectively extend from that one source.

EX. One body of water, the ocean, reaches out to form a lake, or stream, or a river.

 You get it?

They flow somewhat effortlessly!

All those bodies of water extend from the one larger body of water.

  • Retail helps you maintain customers.

Now I know plenty of stylists who have no problem getting customers. They are constantly getting new customers, but maintaining those customers, that’s a different story! The struggle is the constant need to chase more customers. Retail helps with retention. Retention is your ability to maintain or retain the customers. If you’re in a space of only chasing clients, 9 times out of 10 your retention rate is really low. That means that the number of times that a client consistently comes to visit you after their first visit is low. A factor that helps you do that( maintain the customers) is retail. You’re the place they can come and get everything. It creates a space of loyalty. They refer other people. It’s a client attraction system.

If you aren’t retailing, you’re missing a huge aspect that will help you build your business in more than one way.

  • Retail puts you in the position of the expert.

Only a person of authority can suggest products that actually work for consumers. You have unlicensed stylist everywhere who suggest products to clients that are not maintaining the Integrity of their hair. The wrong products are simply like a Band-Aid, not the solution. The real solution would be you as the licensed professional referring products you know work. This leaves an even happier customer who views you as the expert. Establish yourself as the professional. You’re the person that your clients can go to for all of their hair care needs.

 

I challenge you now to rethink that retail that’s sitting on your shelf! Are you leaving money on the table? Consider developing a retail strategy that becomes another source of revenue you can rely on!

P.S. If you’d like to know the one thing that actually helps to translate your retail strategy much easier, I teach it inside my Retail and Profit Course where you can get more insight on creating a retail strategy that’s profitable and how to retail to your customers without feeling sale(zy).

You can also take advantage of several other business and marketing training courses inside “The Mind Your Business Beauty Camp” membership site. The “Retail and Profit Course” is just one of many of the business building and marketing training for hairstylist and salon owners inside of the membership site.

For less than the cost of a great dinner eating out you can access the Retail and Profit Course today!

Click here to join: The Mind Your Business Beauty Camp Memberships SIte!

 

Retail becomes another stream of income and a strategy that allows you to replace some of the time behind the chair, provide educational opportunities for your staff, or pay your booth rent or salon suite rent… without spinning the chair!

You can get creative with your retail strategy!

Don’t overlook what you can provide for your guest and your salon business by retailing!

It’s powerful and easy to start!

Success on Purpose

 

Be sure to catch me LIVE weekly,

Mondays and Wednesday 11:30 AM(EST) on Facebook

The things that shited my life !

I’ve had some truly defining moments in my life.
One, in particular, I remember crying profusely, like a baby when I got the revelation of all the money that had passed through my hands as a hairstylist, and I only had about 1 thousand dollars to my name and that was literally from the money I had made the week prior. I paid my bills on time, but the rest of my money was spent shopping, traveling, etc.
I got the revelation through a series of conversations. They were coming back to back.
The first conversation:
How much are you worth?( I was confused because I thought they were speaking of self-worth)- well actually at the root they were.
But, they challenged me to look at the debt I had and subtract it from the money I had saved.
I was in the red.
About 1 month later, what I’d like to call an angel, challenged me with similar questions.. but more detailed.
  • How much money do you have saved
  • How much money do you budget to just blow
  • How much money do you spend shopping
  • How much money do you spend eating out… the list goes on.
When that conversation was done, I was crying like a baby. I really thought the way I was building my life was fine. But you don’t know what you don’t know.
 
The third conversation was a client, about 2 weeks later.
My client encouraged me to open a CD and put money into it monthly. It was a $50 dollar minimum.
At first, I hesitated because my mind said, “I can make fifty dollars in 30 minutes behind the chair,”
But the reality was $50 monthly would be $50 more than what I had saved at the time.
 
So I said. “Why not?”
 
I had already started a strict budget for my second conversation and this just fell in line.
 
Over time I increased my savings to $100 monthly, $200 monthly, $300, $400.. until I was able to pay off debt, open my salon debt free and find a measure of freedom! It’s one of the reason’s I share my budgeting strategies with stylists that I work with now. I know oh too well what making the money, but not doing the right thing with it feels like!
It was a pivotal point in my life.
And it changed the way I looked at everything.
But even with that, there was another shift that needed to occur.
I will share that on next weeks blog post!
These transitional points in my life caused me to study and invest in things that would surely make what was not working… a new found truth.
 How many times have you done something that felt right at the time, only to gain some new information and realize you were not living to your highest good!
I call these transitional moments. In those times, we have 2 choices, we can take a chance to reach higher or stay where we are and settle.
 
 My transitional moments have not been comfortable for the most part, but they have been so rewarding when I embraced them.
 What are some transitional moments that happened to you in your life and business?
 How did you walk through those times?
For me, I know when I am facing a transitional time. I’ll start hearing the same thing over and over, I’ll hit a wall and can’t go forward, or things simply no longer work the way they use to! And sometimes I simply feel a burning desire to do things differently!
 
 I usually take time to truly process where I am and what my desires are for my future!  Afterthought and prayer, I usually know that transition is what I need for next! I’ve learned not to be so afraid during transition, but to embrace it. What often looks like the opposition is often opportunity!
 
I’d love to hear some transitional times in your life or business that turned out amazing for you and how you handle transition.
 Success On Purpose
Tanya
 P.S. 
 I’ll be sharing another transitional time I’ve experienced in next week’s blog. Be sure to check back! 
 

What mentorship did for my career in the salon industry!

When I hear stylist who are in the industry three, five, even 20 years and they’ve never had a mentor my heart goes out.

It’s not to say you can’t make it without a mentor, but it’s definitely a lot easier, and the results you see are faster and more impactful when you have the wisdom of someone who has already gone the mile.
Ask every successful person you know how having a mentor impacted their career!
I remember my first year in the salon industry, actually, before leaving Beauty School, one of the busiest salons in my area came to our local beauty school and inquired about me working with their company.
Who does that?( such a blessing, no searching, no wandering)
I’m forever grateful as I think about it today!

Before beauty school was even over I was able to work in one of the busiest salons in town.
As soon as I graduated, I had sooo many clients. Literally, my first week’s check was over $800 and I was on commission( I only received 40%) You do the math!
I think I thought that’s just how it was out here in the streets (the real world after beauty school) as far as the hair industry was concerned. Clients are everywhere!
I just thought clients were plentiful and it was as easy as them coming to sit in your chair. That’s all I knew at that point! So, after a year in a busy salon, I got the big head and decided to step out on my own to rent a booth. Annnnd, I flopped! I couldn’t keep up my lifestyle, had my car taken back. What happened? I was skilled at styling and I was constantly doing new and repeat customers at the previous salon.

I later realized that the clients loved my work, but they loved the BRAND of the salon I previously came from. Their marketing, the way they scheduled, the added amenities. I didn’t have any of those concepts down packed.

Eventually, I moved to a city about two hours away and my life changed. I landed in, again, THE busiest salon in the area and it more grande than the first. They even advertised their services on BET( not sure if you’ll remember BET).

It was my first time experiencing a salon of this caliber. They had check out systems, assistants, amazing marketing, training classes and at least 15 busy stylists each day! They serviced major artist who came to town for concerts and events. Every who’s who in the area had visited one of their locations. The Salon was so active in the local community, hosting training seminars, participating in hair shows, fashion shows… you name it!

It was there that I met my mentor.( The Owner)

Although she was rarely at the salon, unless it was training day or in for a brief time, we somehow became close. Besides, she was managing one of multiple locations she owned and a beauty school in a completely different state!

It was there that I learned the foundations for the BUSINESS OF HAIR.

Inflight Hair Salon.

Over 7 salon locations(or more) at that time my mentor had established.

working at that Salon and being connected to my mentor( I ended up doing platform work and becoming an educator under her wings) shifted every single thing I did in the industry and definitely how I saw the industry. This experience was an even more impactful one than the salon I’d worked for before.
Guess what? I found out later that the previous owner had worked in one of my mentor’s Salons before! Wouldn’t you know!

I learned so much about systems, business, pricing, people building, growing a T.E.A.M. and marketing than I’d ever known before.

It has impacted my career in ways that I could never imagine not having done it.

22 years later Carolyn Marshall Covington is still my mentor to this day!
So, when I see hair stylist and Salon owners who haven’t had that opportunity to be under a mentor, I think of how much further along they could be with one.

It is the driving force behind me creating one of my staple programs. 3d Success- Mentorship and Branding Bootcamp- For Hairstylist and Salon Owners!


I had so many people reach out to me for mentorship that I created a Mentorship and Branding opportunity for Hairstylist and Salon owners. I’ve since worked with many hair stylists and Salon Owners from all over, mentoring them, helping them grow their business and understand their brand. I’ve seen shifts in their career in as little as 1 week to 90 days that gave them clarity, increase, and direction to continue excelling, reinventing, and prospering in the Salon Industry!

I absolutely stand by mentorship.
We learn 2 ways, TRIAL AND ERROR or the wisdom of others who have already gone the mile. And that way saves you a lot of headaches.

DO you have a mentor?
How has it impacted your life and career?

If you’ve been wanting guidance that will help you position your greatness for greatness, I invite you to join us in the next round of 3D Success Mentorship and Branding Boot Camp For Hairstylist and Salon Owners!

Click here for details and to join us!
P.S.
You get to experience my mentor in the Boot Camp as well. Learn more about her here!  

There is power in Mentorship!

  • You have connections that you wouldn’t ordinarily have that expand your reach!
  • You enlarge your chances for opportunity!
  • You get more done in less time because you know not only what to do from others who have gone the mile, but you know what not to do!
    Success On Purpose
    Tanya

Not Perfect But Progressing

 

What a blessing! 

I remember this day!
I was blessed to be in the presence of some really great and powerful future salon industry professionals a few years back at Miller-Motte College.

I taught a group of cosmetology students who had not yet entered the world, as they would know it, of the salon industry.

Studies show that only 1 in 4 students who attend cosmetology school actually go on to make it a career and retire from it!

I wanted to impart something that would possibly cause that number to rise!

I wanted to leave them with something that would help them stay focused and effective while on their career path.

I saw so much greatness. These fresh starters had the whole world in front of them and the possibilities were unlimited.

Here, Check Out The Selfies We took!

I wore one of my favorite shirts on purpose. Simply to remind them, “You don’t have to be perfect, as long as you are progressing and giving it your best!

Are you waiting to market your services, waiting to start your career, waiting to tell people about what you do when you feel it’s perfect?

We really have to check that internal voice of ours to make sure we aren’t listening to the wrong expectations from our self. This is why it’s so important to celebrate small wins.

What are 3 things you can think of off the top of your head that you have done, completed or succeeded in lately?

Not that it was perfect, or huge, but simply because you did it! Perfecting is a process that happens while you are in action.

 I wanted to remind the students of this on that day. I felt it would help them as they move forward in their career.

So many special moments occur for me internally when I teach.

One future professional approached me after class and said, “You changed my self-esteem and how I see myself.”

“WOW”.

That’s huge.

Mainly because how we see our self-determines what we feel we deserve and ultimately what we will be willing to try or do differently.

I gave them strategies to start immediately that will help them in their career path. Like, finding a mentor, coach, consultant, or friend who has been where they are headed. Someone who could help guide them through steps that would help to assure they don’t make as many mistakes or direct them on a path that would save time in achieving their goals and a few headaches in hopes they would not give up!

It’s so important that we have positive people we are connected to, who are goal-oriented and focused, to help us maintain our momentum as well.  For me, if I have changed at least one life in each event I host, I have fulfilled my assignment for the day. Helping someone avoid distractions and some of the things that slow up progress is important to me because I know how easy it is to get bombarded with information, wrong opportunities and doubt.

I share this with you because doing what you love and getting paid is possible. I absolutely love what I do!

Do you enjoy what you do?

Are you walking out your dream career or business?

Successful people do it every day. One step at a time, making mistakes and perfecting them as they go!

Successful people have figured out the systems and strategies that simplify life so that what matters most is what they focus their time and energy on. This is truly how people become successful and prosper.
If you know you deserve greater than where you are right now, it may not be that you are doing anything wrong, just not enough of doing what is right and most of that is found while MOVING!

Starting with your thinking.

It really doesn’t have to be perfect in order to see progress.

I understand wanting to do your “it” different. Setting goals to improve and grow are important. But it doesn’t have to be perfect to start!

Maybe you want to open a new salon business, and make more money in your hairstylist career, or learn new strategies to begin creating a business and life you love!

Just remember:

You don’t have to be perfect or have everything right, but you do have to start!

Often, we wait for things to be absolutely perfect and that time never comes!

Perfecting is a process!

You have to just set yourself on the path to achieving the business and life you desire!

 Success On Purpose,

Tanya

P.S. Join Me week on my FaceBook Business Page for Live #salonbiztraining every Monday and Wednesday 11:30 am (EST)