Thriving in Crisis… The Joseph Principle

If I had to sum up what to do in times of uncertainty in business when the economy seems to be taking a turn for the worst, it would be two things:

Don’t panic…P.I.V.O.T
Don’t eat your SEED.

I recently shared a  live broadcast called

Thriving in Crisis…The Joseph Principle.

The Joseph Principle is a Wealth Principle that’s been around a long time.

Often seen in operation more when the economy seems uncertain.

Many wealthy and even financially stable people have operated off this principle found in the bible whether they believe in God or not…

they believe in the principle.

It is not biased… it doesn’t pick who it works for… it just works.

It’s found in the first book of the Bible, “Genesis”.

It’s main character Joseph demonstrates the principle while taking a large group of people through a famine.

Activity of the principle was sparked when Joseph was asked to interpret a dream for Pharoah. Pharoah in today’s times would be like the President of a country or a  King with Royal Rule.

Joseph interprets a dream for the Pharoah at that time stating there would be 7 years of plenty and 7 years of famine in the land.
Joseph was then asked to spearhead in sustaining the economic status of Egypt, an entire country.
During the years of plenty, Joseph did not do like most and
ball out,
buy all the new Christian Louboutin
procrastinate,
take time for granted,
Hop on flights regularly.
I mean, I’m sure Joseph still lived well, but he was VERY intentional about what he did with the money he was steward over; essentially the resources that would save millions of people from starving and losing everything they had.

He saved and stored up during the good years.
He invested heavily and purchased things of value that the people would need in a time of famine. He cultivated his gifts and skills.

For today’s entrepreneur that would be up-leveling IP(intellectual property), strategically investing in things that would have a return on investment, getting better at the main things that would produce a profit in their business and building stronger systems and foundations.

Joseph remained consistent and diligent.
He did not do what most were doing.
He made Destiny decisions.
During the lean years, Joseph was a Pillar for the People.

His strategy was of extreme wisdom and intelligence!

A strong resource that helped them through the famine.

 

Two of the main things Joseph did during the onset of famine… he strategized and he invested.

Joseph’s stewardship over the finances caused the country of Egypt to rest in a position of being the lender and not the borrower. There were resources that produced revenue, strategic partnerships, revenue during the famine, and valuable goods.  Similar to those who are able to buy property and other items at below market value in times of a recession! Because they used the Joseph Principle they are positioned differently. Able to invest in things that will give them a return on investment when many aren’t able to because of what they did/did not do during the years of plenty.

Maybe for you, that is investing in a class or course you need that will make you stronger when the economy changes. Maybe you’ll be able to purchase property at amazing cost.

Joseph’s Wisdom and Diligence also trickled down to his family.

His family lacked nothing.

Think about what implementing the Joseph Principle would mean for you!

 

Before this, Joseph was previously just known as the boy who had an amazing gift of interpreting dreams. His wisdom allowed him to P.I.V.I.O.T.

Often times, when the economy shifts what you were previously known for P.I.V.O.TS. or at least it often needs to.

Joseph had done personal work behind the scenes while becoming known for his ONE thing, interpreting dreams.

In all other scenarios, even though most of Joseph’s situations he found himself in prior to this would seem as troubled time, he still remained, extremely valuable and wise. It paid off.

When it was necessary Joseph was able to P.I.V.O.T. and see his other gifts and skill sets

He Thrived during a Crisis.

there are so many wealth principles in this story.  Many are hidden because they are what we consider soft skills. I talked about this in From Generalist to Specialist

Behind the scenes, Joseph had spent time with God and cultivating his skills.
He’d been building and Cultivating Strategic Relationships, Understanding that popular doesn’t mean profitable, (sometimes the mistake on social media), Setting Boundaries, removing distractions and investing in what matters, just to name a few.

I actually list 7 different skill sets Joseph had that allowed him to thrive in a famine and carry an entire country( that could be your family, your tribe, your coaching clients, etc) through a famine.

Joseph was able to P.I.V.O.T when the time was necessary.

How can you P.I.VO.T, possibly use some of these principles in what’s transpiring in our country today to help you in your personal/business economy?

You must take a few minutes to listen to me share how the Joseph Principle works in the video I shared recently with one of my Social Media Platforms. …

I’m a little passionate in this video… just a heads up!

Click here to watch the video: The Joseph Principle

Success On Purpose

Your Growth Strategist Business Coach/ Mentor

 P.S. I’ve walked entrepreneurs through the P.I.V.O.T process in this season.  A 5 Day Process To help them increase cash flow and clarity specific for this season.

They’ve hit record numbers in their business. Although many have businesses that closed down, I help them uncover gifts that serve in season helping them earn money online.

I’ve received many messages from them saying, ” My pay button has gone off like crazy”.

If you feel a responsibility to continue to serve people with value and earn revenue online from your business, ability or skill, join us!

Let’s set up that foundation.

Maybe you are a Coach, Teacher, or Trainer,  a service-based business owner,

or you simply have a side hustle you’re ready to take more seriously,

and you are just unsure of how to do it in this climate, I’d love to support you!

Click Here to Join Us Prep My Brand Challenge!

Are You in the seed stage of Growing Your Business/Brand?

 

Let’s Face it!

The way you attract customers into your business has changed!

Gravely!

And the past 10 to 15 years,

” back in the day” as my daughter Jaden states it,

there was no such thing as building a brand on social media or learning all of this technology to grow your business.

“I want to share some things with you I think will help you in your frustration!”

 

If I’d had this simplified outlook on my entrepreneurial career when I first started, (the 3 stages for Business Growth),

I’m sure it would have been a lot easier for me in my different levels of success.

Understanding where you are and what’s right at the next level can offer hope and direction. Twenty-some years ago, when I started out as a self-employed entrepreneur in a service-based industry, building a clientele was nothing like it is today.

Guess what, your  Business or Entrepreneurial Career has about three stages of growth for you to embrace.

I’ll share the first stage with you and share the other 2 in upcoming blog posts!

I’m going to give some brief tips on what to expect in each stage I share. Then, you can think about where you are and decide which stage of growth sounds familiar in your journey.

This will give you a level of clarity.

It will give you direction on things you can start or tweak depending on what stage you find your business in.

 

Don’t worry, after, if you’re still a little uncertain about your unique position, You can schedule a complimentary call with me afterward

The First Stage:

The Seed Stage.

As I was planning this blog post, I thought of an opportunity I had about 4-5 years ago with the Chamber of Commerce in our area. I was asked to teach a group of Budding Entrepreneurs for a SEED GRANT program in the ground root stages of developing their business. My topic for my session was, SEED, TIME, HARVEST!

As I am recollecting now, it was so in line with the 3 stages we’ll discuss over our next few blog post!

Okay, The Seed Stage!

  • This is a beginning stage( outside of creating a vision) of your Business.

In this stage, you are trying to find your way

  • You may find yourself hitting the pavement passing out your cards a lot.
  • Talking to people…networking!
  • Doing an extreme amount of learning and taking skill set classes!

For me, in my first years, although I still take classes now, I took so many classes from so many experts. I bought many courses online when I opened my business and stayed connected to my mentor.

This helped me get a better understanding of my business.

I spent a lot of time really promoting my business to those in my local community.

You may find your self doing this now. It’s necessary! Especially in The Seed Stage.

This is a lot of what goes on in the early stages!

 

  • You are the marketer

  • You are the appointment scheduler

  • You’re the person pretty much doing it all at this stage.

  • you’re building up your visibility and the letting your community know that you exist

  • You just need clients. You aren’t particular at all about who that client is, you just need butts in seats.

As your clientele/business begins to grow, it can become overwhelming… Being the one-man show.

When the frustration comes, it is often time to move on to the next stage of growth in your  Business. You begin seeing the need for more attention to the real business operations at this point.

In today’s times, an online appointment scheduler,  and/or receptionist for a brick and mortar business owner, a website, and email marketing are a few tools that could help you to not feel so overwhelmed,

work smarter, not harder

and not be as frustrated about running the business side of your business outside of the skillset.

As creatives, we often focus so much on the skill set! (they didn’t tell us we’d have to learn business too)😙

However, even the greatest skilled in their craft can still do feel frustrated.

Again, it is normally time to move into the next Stage of Growth.

I can’t wait to share the next stage with you.

By the way, The Seed Stage has nothing to do with how long you’ve been doing what you do.

I’m certain hearing details on the next stage will give you some clarity on deciding if it’s time for the next steps.

 

Knowing what stage you are in helps tremendously.

Click here to check out The Growth Stage

P.S.

The number of years you’ve been a licensed professional doesn’t always match the Stage You are in your business. You could very well be a newbie in your industry, but still, be ready for the Next Growth Stage in your business.

Until next week!

Success on Purpose

Tanya

Transformational Growth Strategist/ Business Coach/ Mentor

renewfullcircle.com

Are you in the Growth Stage of Your Business?

Being a woman in business definitely goes through several phases, three of which I mentioned in a  previous training on Facebook .

I also did a blog post on the first stage of growth, THE SEED STAGE, that a  business owner or entrepreneurial career goes through!

So, today we’ll talk about the Growth Stage of an entrepreneurial Career/ Business. I’ll highlight what that entails.

Let’s jump right in

  • In the Growth Stage of business, you may find yourself moving out of the survival mode. YESSSSS!
  • You normally have begun trying to figure out who your true customers are.
  • Your Income and Revenue feels a little more certain.
  • The Growth Stage is such a tricky stage/ You really have to be careful. In this stage, many people make the huge mistake of increasing their spending during the Growth Stage. After all, you’ve struggled for so long, it feels like freedom. You’ve worked hard, and you deserve it!
  • Many people make the Grave mistake of doing a lot of excess things with the increased Revenue in this stage of Growth.

This is actually where I feel you should really invest back into your business.

  • Begin putting money to the side
  • Get rid of things that just are not working.
  • Really sit down and look at the operational side of your business. Whether you are a self-employed entrepreneur, or business owner, videographer, or cake baker… there is a business side to your business, and your attention to it will determine whether you continue to grow!
  • In the Growth Stage, you master being attentive to your business working functions and systems.
  • This is a time where you really should master your systems.
  • As you prepare for a greater influx of people and customers, you should market to them and service them with greater ease and experience for the customer.
  • Your Customer Process should function at the highest. After all, we need customers to do business, and their experience with you is important. Scheduling appointments, the experience they have on the phone, their consultation, their check out process, their connections between visits.. all this stuff matter!
  • If you have staff or employees in your business, their training, etiquette, staff meetings, all of this matters gravely too. Everyone in your business ultimately is “the experience” customers have in your place. Whether they are your client or another person in the business, they are affected by staff. It becomes a part of your Brand, and how the marketplace sees you!
  • Take time in the Growth Stage to begin operating with specific systems. Recognize how well they work or don’t work! Tweak them so that they work to Peak Performance! This will help to eliminate some of the frustration that can occur because you are getting more customers and being exposed to more people. This is really a great time to focus on those systems because there are also more customers to spread the word if things are not operating well.
  • This is a huge time for reflection! It can even feel like you have taken a seat back when you actually haven’t, you’ve just taken an opportunity to maximize and master your time, your energy, your money, your resources, your connections, and your systems
  • Sometimes LESS IS MORE!
  • The Growth Stage is really a time to use some of the added Revenue to get help in your business so that it makes doing business easier and not harder.
  • Start delegating some of the lower-level tasks out to someone else so you can focus on the income-producing things that you are great at, whether that greater service provider or excellent visionary/leader.
  • Don’t be The Lone Ranger.
  • You Simply Can’t do it all and do it with a spirit of excellence!

This pretty much details many of the things that are expected and the things that you should Master in your Growth Stage.

Measuring will be everything to mastering this Level and preparing

for the next.

I would love to hear from you about what stage you feel you’re in so far.

Hopefully, this has challenged you to take another look at your business!

Leave your comments below!

Next week( Where we discuss the last stage, The Expansion Stage)

Success on Purpose

Tanya

Growth Strategist/ Business Coach/ Mentor

Helping you create the Business and Lifestyle You Love!

P.S. Be sure to head over to Face Book and do 2 things

 

Like our Business Page 

Join Our New Group Starting Soon on Book  Discussions-The Renewed Woman

6 Signs It’s Time to Hire Help and grow a TEAM In Your Business

 

 

One of the biggest decisions a solo entrepreneur can make is to hire help and grow a TEAM.

Whether it’s a VA, technician, admin, Coach, bookkeeper, assistant or contracted help.

So many entrepreneurs stay in the phase of doing everything in and for the business by themselves far too long.

  • They Market
  • They Advertise
  • They create the strategies
  • They do the service
  • They take the appointments
  • They build the website
  • They do their bookkeeping
  • They handle Vendors
  • Process Payments
  • They do it all.

 

I personally believe the seed-stage of your business (where you kinda do it all) is necessary.
If you plan on hiring help it’s great if you know the process of what it takes to actually make it happen, or at least have an idea of what’s going to work for your brand.
But eventually, what started out as learning and adjusting
(and probably a time where it simply didn’t make financial sense to hire help) becomes a Hustle… that hurts the business.
It often leads to burn out, unsatisfied customers, and simply too much for one person to handle effectively.
So when is the right time to Hire Help?
Here are six signs it may be time for you to hire help or grow a T.E.A.M.
#1 If you’re turning down work.
You’re completely and fully so busy that people are calling or connecting with you to work with you and you simply can’t service another person. Chances are likely that is time to hire help.
I know it feels good to say, ” I’m booked, we’re busy, sold out”,
but
if you don’t find a new system to invite new people into your customer flow, eventually it could end in loss of business.
#2 Your customers are complaining.
 Now this one hit home for me.
I remember when I was in transition from being a service-based brick and mortar business owner to Consulting and Coaching full time.
I stopped hiring help in my previous business as I was transitioning.
I remember one client in particular sharing with me her concerns about how I was showing up. I simply wasn’t as prepared as I normally would be because I had started doing it ALL …as I was transitioning.
It was definitely having an effect on my previous business. A short season as I was preparing to embark fully on my new business, but I still remember the uncomfortableness, for me and for my customers.
Now, with all of the responsibilities it takes to grow a business, it can be easy to allow some of the important things, like how you connect with the customers, to go down the drain. Their experience can be impacted if you are simply, too busy.
  • When customers start complaining about what you are offering and how the time is spent with you, the process of scheduling with you, etc.
  • When they start making complaints

It’s often a sign you probably need help.

#3 Let’s face it. The fact that you’re busy often means you have room for a new person on your team to be busy as well.
If you have enough work for you and twenty other people :), you probably have enough work to keep a new hire busy, and it’s past time for a new hire.
#4 You’ve identified a new revenue stream.
Now this often happens with service-based business owners who have mastered one particular area of their craft or they’ve been in it for quite some time, they’ll see an opportunity for a new revenue stream.
This is often the time where bringing someone on to help allow you to eliminate disappointing clients or customers in the first Revenue stream that you currently have.
 And mostly, give you space and time to build the new revenue stream.
#5 Your clients can’t reach you.
If you watch social media with a different eye you’ll see some of the busiest people telling clients on pubic post to customers, “Don’t call me on weekends, I can’t answer your call, I have a family too, this is not my whole life( meaning the business) It’s completely understandable.
I believe clients do respect the fact that you have a family, as well you have a life outside of your business,
but in all honesty,’
at the end of the day,
for the most part,
the customers and clients don’t care.
Their goal is to have services done by you, buy your product, etc.  and your goal is to have systems in place to make that possible.
Now, this doesn’t mean that you don’t have a cut-off time or a work schedule but if you have someone in place who can speak with them, who can handle some of the processing of emails, or how people contact you for services, it will make your work a lot easier.
Also, your brand presence is a lot more welcoming as a business.
#6 If your current daily operations are preventing you from creating a growth strategy.
Meaning, if what you’re doing on a daily basis is causing you to be stagnant in doing what’s necessary to grow the business chances are very likely you need help.
That video that needs editing
the graphic that needs designing,
the client that needs servicing
the emails that need answering
even the customers you may be currently servicing in your current role,
if they are actually what’s holding you from growing the business, it’s a great sign that it’s time for you to hire help.
If hiring is something you are embarking enjoy this complimentary webinar
Success On Purpose
Your transformational Growth Strategist
Business Coach/ Mentor
Tanya

6 Things A vision will Produce For Your Life and Business

Most women business owners open a business with one goal in mind…

TO OPEN.

Often following a traditional path or routine, much like what we’ve been previously exposed to.

Then find themselves just working, hitting some high points along the way, or taking years upon years to reach a point of comfort and fulfillment.

This is often the case because there is no defined VISION.

A vision is a clear picture or perspective of future achievement, outlook, or position.

Vision was that thing that got me over the hump and through life interruptions…that were different from what I had originally planned.

A well-known Proverb says, 

Proverbs 29:18 Where there is no vision, the people perish: but he that keepeth the law, happy is he?

Vision becomes part of your personal laws.

Here is my take on that Proverb.

A vision gives you things to map out and plan. A guide. Something to measure choices and decisions by.

Here are a few benefits of having a vision:
#1 Focus

Focus- The center of interest or activity!

When operating a business or any project, group, even a family, if there is a vision,  you have a focal point that helps to make sure you meet your goals needed to carry out the desired results. Without it, you may find yourself all over the place, just trying stuff, choosing prematurely, making quick rash decisions that are a waste of time and can also be costly.

#2 a Vision develops organization.

Organization-an organized body of people with a particular purpose, especially a business, society, association, etc. When you have a vision, you also have a vision for who can help you bring it to past. Be it staff, clients,  the right  Coach / Mentor and the proper relationships that need to be formed to support them.

Boy, does VISION bring organization!  There is nothing like trying to lead or support a  group of people who are scattered and uncertain about where they fit, or how to get the job done. Without organization, a team may have a tendency to do their own thing, which may not always benefit the business.

When there is no vision, connecting with people not in alignment is almost inevitable.

When the leader has a clear vision it leads to organization!

 

VIsion sparks Growth

Growth- the process of increasing in  size, be it emotionally, spiritually, or tangible

One thing most women in business know when they open is that they want to grow. The big question is

  • HOW will you do that?
  • Have you thought of the specific steps you will do to support, assure and measure the steps of growth you want for your company and your life?
  • Not every opportunity or move will bring harmony to both areas of your life and business? This is why it’s so important to get clear on what you truly desire. Don’t make your goals based on what others are doing. So many end up trying to attain goals that are not their own and regret it.
  •  Give yourself permission to rock out in your unique vision for your life and business.

Nothing like working hard, exerting all your time and energy then later finding out that you are nowhere near where you want to be and it doesn’t align with what you truly desire and your unique purpose or calling.

A clear vision grows in a way that’s measurable, offering the opportunity to tweak, shift, or change when needed to assure it stays in alignment with what you truly desire and need!

  • What is your idea for growth?
  • What are you planning to do in your business next?
  • How will it impact or align with your Vision for your life and business?

Vision offers Fulfillment

Fulfillment-satisfaction or happiness as a result of fully developing one’s abilities or character.

When I say obtaining your vision will build character, I really mean that!

The process of achieving a vision develops character and discipline that blesses your entire life. It will require you to personally develop to reach your vision.  A vision is often a lot further out from where you are now and will often cause you to stretch your potential. The result internally is fulfillment! You feel absolutely great when accomplishing purpose-driven goals.

 

A Vision gives you Purpose

Purpose- the reason for which something is done or created or for which something exists.

  • Do you know your why?
  • Do you know why you want to be a successful entrepreneur, why your company exists, what you desire for your life?
  • What is the purpose for your business?

When you get clear on the answer to that question everything in your business and life will shift if you align with it.

Finding clarity on your vision will help to answer this question!

Without it, you rarely gain the inspiration you need to make IT happen.

As a matter of fact, you will not know what your IT is that needs to happen!

A clear vision gives your business a Bigger Purpose!

Vision creates Simplicity 

Simplicity- freedom from complexity, intricacy, or division into parts.

Because a vision causes you to know where you are headed there aren’tt as many distractions. ( at least not ones you allow)

You are connected only to those things, places, people and actions that add to achieving your vision and desired results. This simplifies life.

Trying this, and trying that can lead to frustration and sometimes giving up. Simply because the difficulty of choosing from so many options, or flying by the seat of your pants can leave you scratching your head and feeling overwhelmed. A vision simplifies the options and choices and makes taking action much simpler. A vision brings simplicity!

Most of the topics or results of having a vision I’ve shared are really what people are in pursuit of in life.

Vision is the thing that really helped me GET MY LIFE. I was able to overcome during hard situations, make better choices and keep going when most would have quit. Having a vision and strategically walking it out defines life in the most simplifying way.

Do you have a vision? (For your life and business)

If you answered no, or you aren’t clear, feel free to schedule some complimentary time on my calendar to gain clarity bit.ly/yourclarity 

In the meantime: focus on or find resources that are going to bring you clarity so you can simplify your processes and increase your profits and fulfillment!

From My Experience to yours,

Tanya Wilson-Cherry

Growth Strategist, Business Coach and Mentor

renewfullcircle.com

 

People will pay more for a Great Experience

I didn’t go to my favorite stores this morning in order to save time.

I stopped to two other stores to grab some small items I needed and was quickly reminded why I’ll pay a little more just for the experience.

So, the first store I went in, the attendant is down one of the isles I happened to turn down, stocking shelves with inventory. I spoke and proceeded to get what I need from that isle and headed to the register. (which is visible from the aisle we were both on)

I stand there for a 2-3 minute time span. I don’t turn around but I’m listening to see if I can hear footsteps headed my way.

I don’t.

Mind you a good 3 more minutes has gone by. The store is not busy at all.

I know that doesn’t sound like a long time but it’s a long time when someone who works there sees you waiting and doesn’t address you in any way.

No, “Ma’am, are you ready?”,

or,

“Ma’am I’ll be there in just one moment.”

Nothing!

 I said to myself, “Well maybe she didn’t even pay attention to the fact that I went to the register.”

Which is really something that should just be normal, but…

I turn around and say, “Ma’am I’m ready.” Notice I didn’t leave the register to go find her, I simply turned around. This is how close in proximity we were.

She said. “I’m coming” in a very hard voice. As if to say, “Don’t you see me doing something?” Then proceeds to put more items and things on the shelf for about another 2-3 minutes.

I can not…lol.

She finally proceeds to walk over to the register, really, really slow, as if I’m a problem.

Everything on the inside of me was balling up in a knot because one of the things I work with businesses on is creating their brand, their culture, and perfecting their customer service experience. I think because those are my sweet spots I notice when things are really off and they usually line up with other things that are going wrong in the business, even the profits.

Whether is untidiness, uncleanliness, disorganized, etc.  they normally line up.

This just reminded me of a book my girlfriend shared with me years ago that really put me in a space of awareness.

“The Way you do anything is the way you do everything!”

Still with me?

There is more!

All because I decided to go outside of my normal choices.

Have you ever done that? Chose something quicker,  or easier and regretted it?

I proceeded to another store (not one of my favorites.)  before hitting the highway to head home. I had dropped my daughter off to school and going home to prepare to get dressed for her 8th-grade graduation. YEYYYY.  But that’s for another post.

This next store is Food Lion grocery store. I don’t mind going to Food Lion(Publix and Harris Teeter are my normals) but this particular Food Lion is not the best so I really avoid this one. But I only needed to grab some cashback at the check out to avoid going on the other side of town to my bank.

The perfect quick alternative right?

When I walk up to the register there is a lady in front of me being serviced with two baskets full of groceries.

It looked as if she had things for an event or party. Maybe someone was graduation in her family too.

I stand and wait patiently.

This was a moment for me to either stand there and be frustrated or just accept the simple fact that I had to wait. I get to choose how I feel in every experience.

In my mind I did say, “Is there no one else working but her?”

Maybe after about 7 minutes of waiting a young lady comes out and goes over to a station area as if she is checking into work.

Yes, I thought.

But she isn’t coming to a register.

I said okay, she’s probably a manager doing something else. Time goes by. Walking slowly she says, “Ma’am you can come to this register, I’ll get you”

The lady with a lot of groceries in front of me may have only had about 20 more items before she’s finished being checked out at this time.

I proceeded to go around to the other register.

This cashier is in slow motion. Fixing little things around the register(not signing into the register, just little stuff, talking, looking around, fixing items on her clothes)

I couldn’t make this stuff up!

I actually finish around the same time as the lady that I was previously behind. 

The attention to detail for the customer waiting to be serviced would have never happened at my favorite stores. And if they did it would be very rare. There would have been an apology or some type of acknowledgment. For those reasons alone, I’m willing to pay more for the experience!

These are small things businesses overlook or do consistently as it relates to customer service. They determine what type of customer they get by actions. They develop their Brand, their culture, and an organic attraction for their customer base, and business.

There are simply some consistent loyal customers, like myself, who are willing to pay more for a better, more thoughtful experience.

With all the new things trending we must never forget that stellar customer service sets your business apart.

I do entire strategy sessions and trainings to businesses on this subject outlining customer service, customer experience, and client attraction systems.

It was one of the things that separated my business and our team organically when I owned a brick and mortar. It was a resounding comment from customers who did business with us!

Excellent Customer Service”

It still works and should be an intricate part of your team building and coaching to your staff.

Success On Purpose

Tanya

P.S. I will be deep diving on this in our TEAM building segment at the http://www.strategicleadershipgrowth.com/

Will You be Joining us!

August 3-5, 2019

Asheville NC

This is our Venue. Breath Taking Views.

Strategic Leadership Growth Retreat Venue

How is Marketing your business on Social Media Working For You?

Has your marketing on social media been

HIT or MISS?

So many business owners post a few times on Social Media and fall off. They don’t get a lot of interaction and stop mainly because they feel they need to have hundreds of thousands of followers or likes in order to be relevant.
That is so far from the truth!
 I want to share a few things with you in hopes that it will help in your thinking (and implementing) about marketing your business on social media.
Firstly, let’s do a little thinking!
How many people can you actually service at one time?
(meaning in a day, week, month, or 90-day time frame)
Because social media is so busy and buzzing we often forget on any given day we can only service a certain amount of people at different levels in our business.
At this stage are you really looking for multiple thousands of people to do business with you?

Shift and say, “I want to first attract 100 consistent, engaged people who are actually getting value from what I share, asking questions, commenting or connecting for an appointment or to have services done with me.”

If you are clear on who you are as a Brand (Brand Clarity),
who your product or service helps,
and what you do for them,
you will realize that your business isn’t for everyone anyway.
You don’t need  100,000 followers to find a consistent flow of customers in your business to meet your current income goals.
Even if you are at the space where your business can handle more customers, you still won’t be for everyone.
 It’s important that you are attracting more of the RIGHT people. Not just a bunch of followers.
Now I know, posting, sharing, marketing, live streaming when there aren’t a lot of followers or likes takes courage.

Courage comes because you believe in yourself, your product or service, your vision and if you are like me, your faith in God.✅

 Your confidence comes from doing the work( posting sharing, going live) and getting results even if few applaud you publicly in the beginning.✅
 How do I know? Because I have Business Coaching Clients who have 1,000 followers, some less, who consistently service clients,
( booked baby and not overwhelmed) selling their products, and Coaching and teaching others in their area of gifting.
Clearly, it’s not because of the number of followers on social media, but because of strategy!
If your goal for Social Media is to give value, help people, and grow your business, this is a place you must shift from,
Feeling you need 1,000’s of interactions, followers, and likes on social media to profit more in your business will stop you in your tracks every time.
 You gotta shift your thinking in order to keep going, in order to get to your tipping point, in order to truly prosper.
You have to post with a purpose and a strategy bigger than just getting the most likes.
Simply because likes don’t always equal checks, cash, coin, securing the bag. #facts
Listen
⭐I’ve gladly helped people who maxed out on their followers on social media  FaceBook but weren’t earning money in their business.
⭐Recently, I ran across a Facebook Business Page of a guy who only had 5,000 people on his Like Page… but earned multiple millions a year in his business…
On a podcast, he shared that one of his clients( he named names to be able to fact check) Pay Pal(ed) him an additional $10,000 after their Coaching Session because of the value he gave.
Off the cuff👀.
If you follow me you know how much I talk about value.
 He Doesn’t have 10’s of thousands of followers.
⭐I also saw the story running through social media of a  young lady who had millions of followers on  Instagram but couldn’t sell 36 t-shirts to her audience.
I have clients who have worked with me and invested money who never clicked like on anything I’ve ever shared or taught on social media “before” working me.
⭐And most recently, my Mastermind Member shared she just  3x her weekly income from a call we did about 3 weeks prior. She’s been hitting consecutive weeks totaling $4500 with less than 2,000 followers on Instagram and even less on Facebook.
I am sharing all of this to offer you a new perspective in your goal setting for your Social Media Marketing.
Now I’m not saying you shouldn’t push for more connection, likes, and shares…because it definitely has its place,
I’m just offering a space of awareness and hopefully relief in extending you the courage to keep going.
 If you post because you need affirmation from other people you are likely to stop walking in your greatness.
 Deep down, if you’re only waiting for that, you’re likely to change what you’re doing to bring in profits.
You may post for the most reaction on social media or stop altogether.
You want to be sure to post what will convert customers, and mainly, attract the right people.
 Reaction and conversion on Social Media are two different things.
Both are ideal, but if your marketing is converting it means:
  • clients are opting-in on your website
  • signing up for your newsletter
  • reaching out to you in the DM
  • having services with you
  • and becoming a client!
Remember, the best thing you can do is get clear on who you are as a Brand (Brand Clarity), who your product or service helps, clearly explain what you do for them, and be consistent.
Your Growth Strategist, Business Mentor/Life Coach
Tanya
P.S. Maybe you have been consistent with little conversion or simply know you aren’t clear on who your ideal customer is, how you help them and how to clearly share how you can help them.
I can help you with that!
Click here for complimentary time to gain clarity.
The  Complimentary
 Brand Clarity Call For Service Business Owners and Aspiring Coaches
The S.O.A.R. Call  For Salon Professionals
will get you and I connected for Clarity!

Does your business run when you aren’t there?

 

 

 

In 2003 I opened a brick and mortar business, at that time it was a Salon & Boutique.
We offered only hair care services at that time( later a full-service Day Spa)
specialty clothing, ( I had formed relationships with wholesalers in the Garment District in New York, The Atlanta Market, and Wholesale companies online.) We only carried 3 of any clothing item at a time.
Skin care products,( Pure Shea Butter, Lotions and soaps)
and hard to find perfumes and fragrances. More of a Lifestyle Salon.

In 2005, one month shy of 2 years after opening I had my daughter.
After two weeks of being out of work completely, I attempted to go back to work( not servicing clients) to operate my front desk. I wanted to see hands-on how things were going! I got nightly reports of the sales from staff, but I needed to see 

That didn’t work.
I was not ready .
I realized quickly after only a few hours at the desk that I would do the entire 6 weeks like I very well should.

At 6 weeks I was struggling emotionally to leave my daughter in someone else’s care.
Luckily, one of my clients owned several Day Care’s in our city and one of the locations was a small private location for infants attached to her home. YESSSS.
That was definitely my best source of comfort because she had been a client of our salon for years. Even prior to me opening my own location.

She actually gave me this journal about a year before I stopped being a booth renter and on to ownership.
I wrote everything in this book, wholesale distributors, plans down to the dollar, marketing and retailing courses I would take, and several systems I created that would be the reason I was able to stay out of work and still function.

So off I go, back to work servicing clients in my business.
Then, my daughter got sick with a respiratory infection that had me out of work again. This time, I did not return to work fulltime for 8 months. I only worked about 4 hours of 2-3 evenings each week, but the salon remained open.
Thank God, my daughter didn’t stay sick for 8 months, but I really wanted her to be older before taking her to back to daycare.

How on earth did we stay open? I was in almost 2000 square foot of building, with staff, and in a prime location!

Systems.
When I look back on it, I was nervous at that time. We were still fairly new, some of the staff were new, but systems, goals, and having other revenue streams definitely helped us in that season.

So many service-based business owners open the business and build jobs for themselves that require them to be present to make money! Even if they have staff, their focus is on getting clients for themselves.

I feel the goal for owners should be personal mastery and developing leadership not necessarily focusing on doing more customers themselves.

That experience taught me early that I wasn’t superwomen, it was okay to need help, and doing it alone was not the goal!

I encourage you this morning to get clear on your Growth Path for your business.

Build one that gives you time freedom and revenue without you being present!

You will build it and strategize completely different!
#letsgrow

Success On Purpose

Your Transformational Growth Strategist/Business Mentor/ Life Coach

Tanya

 You can always connect with me for a complimentary call about your business at bit.ly/buildwithtanya

Paying others. Is it investing or spending?

Paying others for services.

I recently saw a business owner say they wish they knew how to do graphic designs so they wouldn’t have to pay anyone to do them. Now as entrepreneurs, the goal is to keep expenses as low as possible without losing quality.  At the end of the day, it takes a lot of moving parts to make it happen in business that can be quite a bit of money! I get exactly where they were going. It is an added expense!

But, of course, my mind went somewhere completely different. The entrepreneurs I work with want to grow and have grown to the point where they can’t wait to pay a graphic design artist, or other professional to get some things off their plate for a few reasons.

One, let’s think about the role of the graphic designer in your business

( unless you are a graphic designer)  Nine times out of 10  graphic design is not your area of gifting and the time that it takes to create a graphic design at growth stages of your business you could be spending on getting better at what it is that you do. This is how my clients think. This allows them to create more value in the marketplace, be of more value, and then also receive on a different level according to their specific area of genius( not graphic design artist 🙂 )

2- When you pay others to do the things that are not necessarily your highest income producing task in your business you now make more room to grow. Even my clients who don’t originally think this way end up seeing the need to release some smaller task and delegate in order to develop mastery and GROW.

And thirdly it is also an opportunity to connect with another business, sow into another business( reaping and sowing principle) build great relationships and likely attract ideal customers for what it is that they do as well.

It is definitely a mindset shift that has to be made in the mind of an entrepreneur who wants to grow. So many times, we as business owners with a specific Niche, skillset, or ability attempt to do everything and be everything for everybody, This prohibits the potential to grow. In the seed stage of our business( the very beginning) it is likely that we do it ALLL.  But in a growth stage, having hands in so many different pots can lead to burn out, mediocre delivery of services, and untapped growth possibility.

Today, I want you to think about some of the things that you have to do in order to run your business successfully. Which of those things are task you can set a goal to no longer be the person who’s doing them?

You will find that clearing up your plate so that you can operate in your area of Genius will actually bring more Revenue into your business.  This is a mindset shift many entrepreneurs struggle to make. When our mindset is not in that state, the state of prosperity and growth, paying someone is often looked at as spending money.  So it’s always viewed as a problem. But when our mindset is shifted to that of an investor we see the people we bring on our team or the money we spend for people to help us accomplish a bigger goal as an investment. Being able to see things as an investment and not spending at all is one of the quickest ways to get on a growth path for your business.

What are some things you can set a goal to no longer have to do in your business and pass over to someone else?

Success on Purpose,

Your Transformational Growth Strategist

 Tanya

P.S. You can always schedule a complimentary call with me to discuss further growth strategies in your business. Just click here to find convenient time on my calendar bit.ly/buildwithtanya 

You are deciding your future… daily!


Decisions.

We make them all the time.

Many without out consciously thinking about it!

Which is probably one of the biggest mistakes we could possibly make.

Not being aware!

Decisions do decide destiny, and as much as we may or may not be aware, our money story affects how we make everyday life decisions and the numerous decisions we make in our business.
Our money story dictates much of what happens as it relates to our destiny. Your money story is deeply aligned with the story we heard or didn’t hear as children. Sometimes our money story is affected by later events we experience in life that cause us to have STANCE  about money!  
 If we always heard lack in our homes as it relates to money, or there was a desperation around money; there is not enough, money is hard to come by, that’s only for rich people, etc. it can greatly affect how we currently view money today and the decision we make as it relates to money!
It could be the reason you do or don’t move forward on opportunities or refuse to go to certain environments or events because your money story says, “That’s not for you, or there will be no money left.”
 
Most parents or guardians meant absolutely no harm in the fear or money story they were creating around money. They shared what they knew and how they saw life. However, it can and often does create a scarcity mindset around money and opportunities. Even a previous loss of a business or opportunity in your adult life can create a fear around money.
 
If you are making decisions from a place of lack and desperation then you always yield results that equate to that. 
 
I remember going through a hard time in my finances.
New business, new marriage, new baby and a few years later, new financial woes I had not anticipated.
When I think back on those times, I made so many decisions from a place of lack, desperation, and frustration.
  • I wasn’t focused ( properly) on my money, only about chasing it.
  • I was grinding hard… at least I thought, and the more I put action into things the worst it seemed to get.
Turns out
  • I was working hard on the wrong things and making very lack minded decisions!
  • There was a fear of investing in things that would actually allow my business to grow.  I had stopped doing the principal things that create momentum in the abundance flow!
  •  I was too focused on my circumstances and not possibility ( seeing beyond what my natural eyes could see!)
 
Then I made a REAL decision.
I was no longer accepting my situation. I went back to what was transpiring when things were going well, how was I feeling, what was I thinking and doing when things were much better. 
One, I was definitely more focused and measuring my process and progress.
I wasn’t worried about money! I was in a space of belief and creation.
 

 I realized, during my time of lack I  had not properly taken into account my new life and how that would play into my business. Many things had been added to my life without me adjusting and making room!

I needed new systems!
  • I had gotten stuck in the routine of chasing clients and money.
  • Making scarcity decisions in my life and business, not decisions that would actually bring in more.
  • Only really focusing only how I could hold onto the seemingly dwindling finances coming in!
THAT SPACE, that type of decision making… only recreates the same thing.
 
I blamed it on the economy, it was around the time of a supposed recession, that was the buzz and the fear being created all around me, on tv, on the news and just about everyone I spoke to.#whoyoulistentomatters
 
I had a sit down with myself, quickly, not as quick as I should have, but quick enough to turn things around.
 
 
I thought to myself. “What’s the real problem here?”
It was my thinking!
I said, “Hey, there are other salons that are still doing well in the same city, in the same area.
I was making decisions from a place of lack and desperation.. not from a space of abundance, where clients are unlimited, resources are unlimited and everything I need is available to me.
 
I re-checked my salon vision and wrote it down.
That led to another HUGE opportunity, (I’ll share at another time)
Write your VISION DOWN!
 
I began opening my mind to the possibility.
This means my mind was open to new strategies, actually investing in my business for the next level( and not sitting in fear) 
 
 
I  had to realign with the abundance around me.
 
Take a moment, think about how you’ve been making decisions lately?
Have they been from a place of lack and desperation( not enough)
or abundance?
If so, you’ve been making decisions from a space of lack and desperation thinking.
  
This type of thinking always stifles your growth!
 
 What was the last opportunity you were faced with that you turned down because of the cost?
 Learn to look at opportunities from a space of value, not cost.  Instead, think of how much impact and growth it will allow you.
 
I remember the early years of my marriage, my husband would spend sometimes two days cutting the grass. We had a huge yard!  It took two days because he would start on it after work then spend almost all day Saturday or Sunday finishing.
He enjoyed working in the yard, but I felt it would be more “valuable” to hire someone so we could spend that time growing our family and doing things we loved.
  •  Maybe for you, it’s not cutting the grass but maybe hiring help cleaning the home!  There are people who love cleaning house and maybe your time would be spent doing something more valuable to you or your business.
  • Maybe you need help in the salon; an assistant or front desk and you see it only as an expense. But those two positions can free up your time and help push your business forward.
  •  Maybe it was a course you knew would send your business SOARING, but you looked at the cost and not the value.

These are the type of decisions business owners are faced with making all the time.

Knowing how much impact and growth the opportunity will allow you is the VALUE of the opportunity!

Don’t think from a space of
“That won’t work for me. I’ll never be able to afford that”
Or
“That type of setting is not for me, it’s for those type of people”…
Whatever that means 🙂
 You were born for the EXCEPTIONAL things in life!
You were created with abundance and possibility in mind!
 Begin thinking from a space of expecting things to work out as you stretch and move to new levels! Change your Money Story!
Your Decisions Decide your Destiny and your Money Story affects it all!
Success on Purpose,
 Tanya
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