How is Marketing your business on Social Media Working For You?

Has your marketing on social media been

HIT or MISS?

So many business owners post a few times on Social Media and fall off. They don’t get a lot of interaction and stop mainly because they feel they need to have hundreds of thousands of followers or likes in order to be relevant.
That is so far from the truth!
 I want to share a few things with you in hopes that it will help in your thinking (and implementing) about marketing your business on social media.
Firstly, let’s do a little thinking!
How many people can you actually service at one time?
(meaning in a day, week, month, or 90-day time frame)
Because social media is so busy and buzzing we often forget on any given day we can only service a certain amount of people at different levels in our business.
At this stage are you really looking for multiple thousands of people to do business with you?

Shift and say, “I want to first attract 100 consistent, engaged people who are actually getting value from what I share, asking questions, commenting or connecting for an appointment or to have services done with me.”

If you are clear on who you are as a Brand (Brand Clarity),
who your product or service helps,
and what you do for them,
you will realize that your business isn’t for everyone anyway.
You don’t need  100,000 followers to find a consistent flow of customers in your business to meet your current income goals.
Even if you are at the space where your business can handle more customers, you still won’t be for everyone.
 It’s important that you are attracting more of the RIGHT people. Not just a bunch of followers.
Now I know, posting, sharing, marketing, live streaming when there aren’t a lot of followers or likes takes courage.

Courage comes because you believe in yourself, your product or service, your vision and if you are like me, your faith in God.✅

 Your confidence comes from doing the work( posting sharing, going live) and getting results even if few applaud you publicly in the beginning.✅
 How do I know? Because I have Business Coaching Clients who have 1,000 followers, some less, who consistently service clients,
( booked baby and not overwhelmed) selling their products, and Coaching and teaching others in their area of gifting.
Clearly, it’s not because of the number of followers on social media, but because of strategy!
If your goal for Social Media is to give value, help people, and grow your business, this is a place you must shift from,
Feeling you need 1,000’s of interactions, followers, and likes on social media to profit more in your business will stop you in your tracks every time.
 You gotta shift your thinking in order to keep going, in order to get to your tipping point, in order to truly prosper.
You have to post with a purpose and a strategy bigger than just getting the most likes.
Simply because likes don’t always equal checks, cash, coin, securing the bag. #facts
Listen
⭐I’ve gladly helped people who maxed out on their followers on social media  FaceBook but weren’t earning money in their business.
⭐Recently, I ran across a Facebook Business Page of a guy who only had 5,000 people on his Like Page… but earned multiple millions a year in his business…
On a podcast, he shared that one of his clients( he named names to be able to fact check) Pay Pal(ed) him an additional $10,000 after their Coaching Session because of the value he gave.
Off the cuff👀.
If you follow me you know how much I talk about value.
 He Doesn’t have 10’s of thousands of followers.
⭐I also saw the story running through social media of a  young lady who had millions of followers on  Instagram but couldn’t sell 36 t-shirts to her audience.
I have clients who have worked with me and invested money who never clicked like on anything I’ve ever shared or taught on social media “before” working me.
⭐And most recently, my Mastermind Member shared she just  3x her weekly income from a call we did about 3 weeks prior. She’s been hitting consecutive weeks totaling $4500 with less than 2,000 followers on Instagram and even less on Facebook.
I am sharing all of this to offer you a new perspective in your goal setting for your Social Media Marketing.
Now I’m not saying you shouldn’t push for more connection, likes, and shares…because it definitely has its place,
I’m just offering a space of awareness and hopefully relief in extending you the courage to keep going.
 If you post because you need affirmation from other people you are likely to stop walking in your greatness.
 Deep down, if you’re only waiting for that, you’re likely to change what you’re doing to bring in profits.
You may post for the most reaction on social media or stop altogether.
You want to be sure to post what will convert customers, and mainly, attract the right people.
 Reaction and conversion on Social Media are two different things.
Both are ideal, but if your marketing is converting it means:
  • clients are opting-in on your website
  • signing up for your newsletter
  • reaching out to you in the DM
  • having services with you
  • and becoming a client!
Remember, the best thing you can do is get clear on who you are as a Brand (Brand Clarity), who your product or service helps, clearly explain what you do for them, and be consistent.
Your Growth Strategist, Business Mentor/Life Coach
Tanya
P.S. Maybe you have been consistent with little conversion or simply know you aren’t clear on who your ideal customer is, how you help them and how to clearly share how you can help them.
I can help you with that!
Click here for complimentary time to gain clarity.
The  Complimentary
 Brand Clarity Call For Service Business Owners and Aspiring Coaches
The S.O.A.R. Call  For Salon Professionals
will get you and I connected for Clarity!

Does your business run when you aren’t there?

 

 

 

In 2003 I opened a brick and mortar business, at that time it was a Salon & Boutique.
We offered only hair care services at that time( later a full-service Day Spa)
specialty clothing, ( I had formed relationships with wholesalers in the Garment District in New York, The Atlanta Market, and Wholesale companies online.) We only carried 3 of any clothing item at a time.
Skin care products,( Pure Shea Butter, Lotions and soaps)
and hard to find perfumes and fragrances. More of a Lifestyle Salon.

In 2005, one month shy of 2 years after opening I had my daughter.
After two weeks of being out of work completely, I attempted to go back to work( not servicing clients) to operate my front desk. I wanted to see hands-on how things were going! I got nightly reports of the sales from staff, but I needed to see 

That didn’t work.
I was not ready .
I realized quickly after only a few hours at the desk that I would do the entire 6 weeks like I very well should.

At 6 weeks I was struggling emotionally to leave my daughter in someone else’s care.
Luckily, one of my clients owned several Day Care’s in our city and one of the locations was a small private location for infants attached to her home. YESSSS.
That was definitely my best source of comfort because she had been a client of our salon for years. Even prior to me opening my own location.

She actually gave me this journal about a year before I stopped being a booth renter and on to ownership.
I wrote everything in this book, wholesale distributors, plans down to the dollar, marketing and retailing courses I would take, and several systems I created that would be the reason I was able to stay out of work and still function.

So off I go, back to work servicing clients in my business.
Then, my daughter got sick with a respiratory infection that had me out of work again. This time, I did not return to work fulltime for 8 months. I only worked about 4 hours of 2-3 evenings each week, but the salon remained open.
Thank God, my daughter didn’t stay sick for 8 months, but I really wanted her to be older before taking her to back to daycare.

How on earth did we stay open? I was in almost 2000 square foot of building, with staff, and in a prime location!

Systems.
When I look back on it, I was nervous at that time. We were still fairly new, some of the staff were new, but systems, goals, and having other revenue streams definitely helped us in that season.

So many service-based business owners open the business and build jobs for themselves that require them to be present to make money! Even if they have staff, their focus is on getting clients for themselves.

I feel the goal for owners should be personal mastery and developing leadership not necessarily focusing on doing more customers themselves.

That experience taught me early that I wasn’t superwomen, it was okay to need help, and doing it alone was not the goal!

I encourage you this morning to get clear on your Growth Path for your business.

Build one that gives you time freedom and revenue without you being present!

You will build it and strategize completely different!
#letsgrow

Success On Purpose

Your Transformational Growth Strategist/Business Mentor/ Life Coach

Tanya

 You can always connect with me for a complimentary call about your business at bit.ly/buildwithtanya

5 Things that affect your ability to LEVEL UP!

If you’re reading this, the words LEVEL UP are probably not new to you at all.

It is a catch phrase that is common throughout many social media platforms.
Music artists are even developing their songs around the words LEVEL UP!
Leveling up is normally centered around going to the next level.
But how does it happen?
This can be different for different people.

  • Some are birthed in an environment where people are intentionally operating at the highest version of themselves. Always intent on being their best self and it’s just normal.
  • Some just happen to be in the right environment where they saw something or someone they admired that sparked their desire to do things differently.
  • Some embrace their next level because they simply got tired of the results they were getting in their lives and decided they were going to do something different! 
  • Others began the process of next level by their spiritual awareness. Where they truly began to understand their birthright of abundance.

Whatever the case may be, I’m willing to bet all 5 of the things I mention below had a great impact on the ease of obtaining their portion of NEXT LEVEL.

 

Firstly, each month I pick a topic for the month and this months topic is

“Operating at The Highest Version of Yourself”

…and much of leveling up is just that.

 

 

So I thought I’d take a moment to talk about some of the things that affect your ability to level up.

  1. Vision

Now I talk about this often but today maybe it will shed new light. One of the major things that affect your ability to measure up is having a vision. One of the collective trends I’ve noticed as working with hair stylist and salon owners is that many are unclear on specifics of where it is they really want the fullness of their salon career or salon business to head( their vision). There are also salon professionals who don’t have one.
That was me years ago early in my career. I actually just wanted to do a lot of hair and make a lot of money with no clear path of where I actually wanted that to lead me. This was a consistent flow of only doing clients but not necessarily getting to a new level. It wasn’t until I got clear on where I wanted the skill set that I had acquired and the business that I was building to actually take me. Like long-term, 5 years later even 20 years later.

I got a clear vision!
If you’re just doing hair and only wanting to get more clients and do more hair that will be the consistent theme of your time in the industry even when you desire more! Having a vision is going to be one of the major factors of you leveling up. It will guide what you do daily, push you to stretch and grow, and ultimately help you create a salon career and lifestyle you love!

2-Your Perception of Yourself
“How On Earth does how I see myself affect my ability to level up?”
Now, you know I have an example for you.  🙂 One that I really want you to take a moment to process and see if you’ve been doing in your own situation!
If you don’t have the proper perception of yourself you will build a salon career that you don’t love, where you feel cheated, slighted, and unworthy of your next level.
Imagine you’re facing a little lack or uncertainty in your life. During these times you recognize you run more sales in your business, everything is always “going to be on sale”. It’s kind of like you subconsciously say. “If I make it cheap… I can get more butts in seats.”
Which is rarely true.

You ultimately end up feeling

Overworked
Tired
Underpaid
and struggle to get some of those same customers to pay you when there is no longer a sale! (It kinda becomes your BRAND in the marketplace) unless that’s the goal!
You even begin feeling the client can’t afford the true value of your services.
What’s actually happening is you are transferring what YOU FEEL YOU CAN AFFORD!

You’re transferring that onto the customers that you serve.

You’re letting it roll throughout how you build your business.

Subconsciously you’re saying,

“My client can’t afford a $200 service because you can’t see yourself paying that in your current situation. 
The important thing to understand here is not to build your business based on what you can afford in the season! It’s important to have an abundance mindset where you are basing your service prices on the value of the service and not what you feel you can afford at this time. This is a huge reason I teach heavily on your mindset, your spirituality, and your personal development. They are all so important because we build how we feel.
So your perception of yourself and what’s going on in your life is going to be how you build your business. Build your business based on the value you provide to your customers.

You also have to understand just how valuable you and your services are.

Not knowing this will keep you from leveling up.
When you shift how you see yourself, the higher version of yourself will out-speak that lower version of you and see the need to level up… in every area of your salon business and life!
THE HIGHEST VERSION OF YOU IS NEVER CONFUSED!
IT CHOOSES GREATER!

It will always tell you to go and get what you deserve!

  • Take the Higher Road!
  • Spend time affirming yourself!
  • Spend time confirming your vision!

And if you don’t have one, make that priority to get one!

3-Spending the majority of time doing things that are good.. but not great.


Distractions don’t necessarily distract you because they’re easily recognized as bad. Normally distractions are able to do their job because they are seemingly good.
Oftentimes, many salon professionals spend a lot of time investing in things that are good but not things that are great for their personal career. Not things that align fully with where it is they desire to go and who it is they desire to become. Spending time on things that aren’t horrible at all but they aren’t great for your long-term goals can gravely affect you getting to the next level
Good is the enemy of great.
I.E.
You have things on your list of things to do that would fully align you with getting to your next level for your career. But your phone rings.
Three to four times throughout the day. It’s all of your good girlfriends. It’s people you care about having a conversation with. Not about anything overly serious. Just chit-chatting.
But at the given time, because you have specific things that you need to be done by certain times, it’s not the greatest option for you to choose at that moment. But, you do it anyway and spend 2-4 hours in conversation pushing your alignment list to the back burner… yet again.

Or

Maybe you belong to a committee or organization that you’ve been a part of for years. But you’ve grown and evolved and the organization no longer serves you.
It’s a great organization, but it simply doesn’t align anymore with where you are heading!
But… you stay connected, spending hours, and weekends each month with obligations to the committee or club.
Let it go.

Give someone else the space to fulfill.

Pass the torch and consider things that align more fully with where you are heading!
You are not a bad person for growing on to greater! Your desire and the highest version of you would choose to align and implement things necessary for your next level and schedule time for those good conversations later.

Don’t let good be the enemy of great!

 4 Your environment


Your environment has to be conducive to where you want to go! We are creatures of habit and some of the environments we finagle in are simply based on what we’ve always done and where we’ve always gone.
You no longer Vibe with the environment.
You no longer feel comfortable with the conversations in the environment, but still, continue to go.

Choosing can seem hard.

It’s what you’ve always done, with the people you’ve always done it with. Changing it can be uncomfortable! You are afraid of people feeling as though you think you are better than them, what they are going to think. Your destiny will require you to dislodge from environments that no longer serve who you are or who you desire to become.

Your environment is so important.

Things you see, what you hear, and how you feel, all three of those components are huge as it relates to leveling up and are affected by your environment! If the picture you see is always the same

if it doesn’t stretch you

If it doesn’t make your heart desire what’s at the next level… chances are great that you need a change in environment.

I always encourage my clients to intentionally go to environments that remind them of their next level, sit at the table with people who want things similar to you, if not greater.

Your environment affects your ability to level up!
5- Your conversations
Not just the conversations you’re willing to have, but the conversations you’re willing to entertain I’ve seen some of the same people on social media, 1 year complaining( the snooze option is a great thing) about the same type of people in their lives, people that disappoint them, people that use them, people that hurt them. After a while, you wonder why they continue to entertain them!

You definitely get to choose the conversations that you allow. Ultimately what is being poured into you, what is allowed in your ear gate is what will come out.
For me, it was huge when I understood just how important what I was listening to was as it related to my next level.

If we are always having conversations or involvement with people who suck our energy dry, how do you find the energy needed for the next level?

What you continue to listen to and converse about will continue to be your reality! You need conversations that influence you to greater, affirm you, inform you, enlighten you about LEVELING UP!

You will consistently attract what you focus on the most!
There are so many things we may overlook that affect our ability to get to the next level!

I had a conversation where I go a little deeper about this in a video training.

(Click to see it)

Until next week, look at the 5 areas we discussed and make sure yours align with YOUR NEXT LEVEL!

They all affect your ability to LEVEL UP!

If you are ready to LEVEL UP in your Salon Career and Life we can hop on a call. Click to schedule complimentary time for us to speak. Click the SOAR CALL!
Success on Purpose,
Tanya

 

 

Disconnect to Reconnect

How often do you shut it all down, turn off the TV, turn off the routine, put the phones down, turn off all of the external things that stimulate you and dictate your drive… your thinking?

I took this picture a few weeks ago when I was out to eat with a friend of mine and our daughters!

 

 

You have to know my back story about phones and children.

It’s been the hardest thing for me to align and agree with in this technology-based world.

However, I  gave into the convincing my daughter did with her father and grandmother.( who in turned double-teamed me 🙂

So still to my uncomfortableness, she has phone under very limited terms and I am still not a stickler for children with phones at certain ages.

 Anyway, I digress from that because I can make the entire blog post support my thoughts on children and phones! LOL!

So, as we sat down to eat, I noticed everyone had their phone. My first thoughts were, “If everyone is on the phone, how do we connect?”

So I made a suggestion and this is where the phones ended up! On the table!

We went to eat to enjoy each other, to catch up, to converse, to really see about the individuals we were spending time with.

I ran across the picture today and thought that’d be a great blog post to share with you.

How often do we turn it all off and just sit and become aware?

So often we’re in our routine of life and no matter what it is that we desire, even if it’s right in front of us, because of our busyness, it sometimes passes us by.

Regardless of what your desires are for your salon career and life, sometimes the constant thoughts that you have, that can be fear based or small thinking,  override everything our heart’s desire… Without even noticing!

It’s not until we get to the place where we find time consistently to shut everything off and ask ourselves,

“Is this what I desire the rest of my salon career, my business, my relationships, and life to look like? Am I doing things that collectively bring me fulfillment and meet my true heartfelt goals!”

It is only then, when we take time to reflect and ask the RIGHT questions, in our quiet space, that we can think with full clarity!

Is what I’m doing working, am I happy, fulfilled, is my business growing, are my relationships healthy, am I  heading towards creating a lifestyle I truly love,etc.?

The time you take to disconnect from everyone else’s story on social media. the way everyone else is running their business, everyone else’s opinions, and truths, is when you can align fully with your own.

In that space, you can actually decide to connect with what matters the most, TO YOU!

It’s a place of fresh perspective!

Decide clearly how you want it to be! (Your life and business)

This is the place where you begin taking full responsibility for your thoughts.

 After all, thoughts become things!

They dictate much of what happens and transpires in our biz and life!

It’s so easy to be in a routine, where your true goals and desires are mere words you don’t align with, simply because you don’t break the routine, because you don’t take time to disconnect to reconnect.

It’s always during my disconnect times that I get my AHA to re-shift in my business, that I get my aha’s about parenting differently or loving differently or even warnings about the need for new information or a shift in order to continue on with my desired goals!

During my disconnect times, I am able to be present, with my own thoughts, what’s REALLY transpiring in my life and biz, what I want to do, be and have, and what I desire the rest of my salon career and my business to look like.

I shut everything down! 

I shut down all of my responsibilities to answer the questions about what I truly, truly desire… and then I make a commitment ( to myself) to aligning with the directions or actions that will take me there!

 Set out an amount of time daily to this.

Be consistent with it.

You’ll find that the bigger your goals and dreams are the more time you’ll need to spend thinking” and being!

This will allow you to create an even more EXCEPTIONAL life an business without allowing distractions to take you too far off course of your hearts desires!

 Do you take time to disconnect so you can reconnect with what you truly desire?

Action Step/ Challenge:

  •  I challenge you to set a time daily to disconnect.
  •  Over the next 30 days, practice this.
  • Be aware of where you are on a journey, what’s important to you and how you need to continue aligning or possibly re-shift!
  • Take time to be in the moment with everything and everyone you embrace and see how it matches where you truly desire to head!

 Success on Purpose

Tanya

renewfullcircle.com

Ironically, as I was writing this blog post, I heard a presenter mention the word SHAQAT. 

  • It is a Hebrew word meaning to be quiet, be tranquil, be at peace, be quiet, rest, lie still, be undisturbed! ~Selah

* You can catch me live weekly on my Facebook biz Page for Mindset, Business Building and personal development training to help you continue creating your EXCEPTIONAL. 

Be sure to say hello when you pop on.

Let me know you discovered the Live Broadcast through my blog.

The things that shited my life !

I’ve had some truly defining moments in my life.
One, in particular, I remember crying profusely, like a baby when I got the revelation of all the money that had passed through my hands as a hairstylist, and I only had about 1 thousand dollars to my name and that was literally from the money I had made the week prior. I paid my bills on time, but the rest of my money was spent shopping, traveling, etc.
I got the revelation through a series of conversations. They were coming back to back.
The first conversation:
How much are you worth?( I was confused because I thought they were speaking of self-worth)- well actually at the root they were.
But, they challenged me to look at the debt I had and subtract it from the money I had saved.
I was in the red.
About 1 month later, what I’d like to call an angel, challenged me with similar questions.. but more detailed.
  • How much money do you have saved
  • How much money do you budget to just blow
  • How much money do you spend shopping
  • How much money do you spend eating out… the list goes on.
When that conversation was done, I was crying like a baby. I really thought the way I was building my life was fine. But you don’t know what you don’t know.
 
The third conversation was a client, about 2 weeks later.
My client encouraged me to open a CD and put money into it monthly. It was a $50 dollar minimum.
At first, I hesitated because my mind said, “I can make fifty dollars in 30 minutes behind the chair,”
But the reality was $50 monthly would be $50 more than what I had saved at the time.
 
So I said. “Why not?”
 
I had already started a strict budget for my second conversation and this just fell in line.
 
Over time I increased my savings to $100 monthly, $200 monthly, $300, $400.. until I was able to pay off debt, open my salon debt free and find a measure of freedom! It’s one of the reason’s I share my budgeting strategies with stylists that I work with now. I know oh too well what making the money, but not doing the right thing with it feels like!
It was a pivotal point in my life.
And it changed the way I looked at everything.
But even with that, there was another shift that needed to occur.
I will share that on next weeks blog post!
These transitional points in my life caused me to study and invest in things that would surely make what was not working… a new found truth.
 How many times have you done something that felt right at the time, only to gain some new information and realize you were not living to your highest good!
I call these transitional moments. In those times, we have 2 choices, we can take a chance to reach higher or stay where we are and settle.
 
 My transitional moments have not been comfortable for the most part, but they have been so rewarding when I embraced them.
 What are some transitional moments that happened to you in your life and business?
 How did you walk through those times?
For me, I know when I am facing a transitional time. I’ll start hearing the same thing over and over, I’ll hit a wall and can’t go forward, or things simply no longer work the way they use to! And sometimes I simply feel a burning desire to do things differently!
 
 I usually take time to truly process where I am and what my desires are for my future!  Afterthought and prayer, I usually know that transition is what I need for next! I’ve learned not to be so afraid during transition, but to embrace it. What often looks like the opposition is often opportunity!
 
I’d love to hear some transitional times in your life or business that turned out amazing for you and how you handle transition.
 Success On Purpose
Tanya
 P.S. 
 I’ll be sharing another transitional time I’ve experienced in next week’s blog. Be sure to check back! 
 

2018 Goals

There is no doubt about it that the turn of a new calendar year brings about a desire for change for many people!

 I personally plan my entire new calendar year(2018) during the months of August-Oct of the previous year. (2017)

This helps me stay ahead of marketing, course creation and how to serve my salon industry clients and entrepreneurs.

 Of course, some things are tweaked, taken out or added along the way, but it helps me have a strong foundation in order to stay focused and purpose-driven throughout each new year.

 I recently asked those connected to me on social media and my private clients what were three things they would be focusing on for the New Year!

#1 Not Procrastinating was one high on their list! 

Which is a great habit to overcome. It is usually defeated by getting really clear on the benefits that finishing a task will cause in your life. It is also defeated by creating small daily projects to commit to and finish. After all, procrastination is simply a habit of not starting or not finishing. Practicing the habit of finishing on small things will create the habit of completing major goals!

#2 on their list Finding new circles of influence or a great concentric circle, let’s just say TRIBE was high on the list as well.

 Now, this I feel is extremely important.

 They say you are an average of the 5 people you spend the most time with. I share a little about that in this video clip. As unimportant as it may seem, having people who understand where you are heading is important. The energy for entrepreneurialship is a major key to accomplishing goals, mindset, and taking action!

 The third thing high on the list of goals for many entrepreneurials was not surprising… their money!

Seeing as though we just experienced the Christmas holiday season, I wanted to offer a tip that might help you during Holiday times for the upcoming year. You can also use it as a general way to save money that doesn’t have to be allocated to holiday spending.

Tip

Great tip as you move into the New Year.

Do you do a Christmas Club Savings?

  • You can have money automatically drafted from your checking account each week, bi-weekly or monthly starting in Jan… Or if you are disciplined you can deposit a specific amount on the schedule you set.
  • In November they give you check for the amount you deposited into the Christmas club savings throughout the year or re-deposit it into a specific account.
  • I.E.

$20 per week will yield you about $1,000 for your Christmas spending(Holiday food, gifts, travel tickets if needed) at the end of the year

  • The main thing is you don’t have to spend large lump sums at one time for your holiday expenses out of current and normally allocated funds.
  • You could, of course, use this for a general savings plan as well.

I KNOW MOST CREDIT UNIONS OFFER CHRISTMAS SAVINGS CLUBS… but you could ask your bank to set this up with a regular savings account as well.

As we progress into 2018, I’d love to hear what your major goals are for your life and business! 

Comment below!

#2018goals

Success On Purpose
Tanya
 
If you’d like to discuss strategies for  your goals for 2018, jump on my calendar for a complimentary S.O.A.R. Call
Let’s make 2018 your best year yet!

Does your Business operate like a 24 Hour Walmart?

While consulting with a business owner the other day,  as we are discussing her ideal customer and target audience, she begins to tell me that her customers want to know they can access her anytime.
While this is a great pleasure for customers, it can be quite draining and unrealistic for the business owners. Leaving the business owner always on edge, unable to balance life and often times hit or miss with client conversions and income goals.

Consumers(your customers) have an innate habit of putting the things they can do anytime… last on their list.

There is no sense of urgency or importance.

Although I feel being consistently available for your clients is SOOOO IMPORTANT, if they can reach, schedule, or have services with you “any Ole time”…it can also lead to a rather chaotic life.

Eventually causing burn out, as well as affecting negatively so many other things in your life that only receive the very minimal of your time and energy.

Of course, we discussed a strategy that still offered her time to be available for her customers. But, also put boundaries and systems in place, still giving them an opportunity for emergency contact with her. ( but one where she was compensated greater in those instances)

I taught her systems where she was compensated when she had to reschedule her life to be available outside of the normal business hours that worked to harmonize her life.

Often times, fear makes entrepreneurs operate like a 24-hour Walmart. Not realizing that unlike Walmart and it’s productivity power, most small businesses are either one individual or a small T.E.A.M.

Fear( know as lack mentality) causes entrepreneurs not to put boundaries in place…afraid they that will lose customers. fear that there won’t be enough.

Ironically, many find that even when they are super available, they still don’t meet real financial goals they desire!

Having a plan, systems and realistic boundaries helps you serve from a higher place and create a business and lifestyle you love!

We teach people how to treat us.

Our expectations, our systems, and guidelines in our business help us to operate from a higher space of value and excellence, not from our reserve tank all the time, but from our overflow.

If you are looking for ways to strategize, plan, and profit in your business without sacrificing so much of your time, family life and things you love, be sure to join us for the next round of Slay Your Plans and Profit

Success On Purpose 

Tanya

 

Trail Blazers in Business


Have you heard the term TRAILBLAZER?

Webster’s terms it as

  • Pioneer
  • One that blazes a trail to guide others.

There were several things I jumped out and did in my career, I now teach others to do the same!

  • I was the first salon in my area to have a website in 2003 .. and I built it.
  • I had a policy and procedure manual, handbook, and training manual for my salon when I first opened it in 2003, that wasn’t popular at all in my area. Even today many salons don’t have those systems.
  • My salon stayed on the first search page as the first salon for 4 years in a row because I learned SEO.

Those are a few things I trailblazed in my business in my local area. #trailblazer

But, I soon learned that there were a few things to be mindful of when you are a trailblazer and a visionary that jumps in and takes action.

1- get understanding.

Many people are before their time, doing amazing things in their business, but don’t have a full understanding of what they are doing, how great it is, and how they can truly benefit from the advantage. 

For instance, people who have 10,000, 20,000-100,000 followers on social media, but don’t convert any of them to customers in their business. They know how to influence people, but not how to maximize the opportunity. There are many things they try in their business, but because they don’t measure the effects and results of it, or understand what to do, they may not even know just how effective what they are doing is.. so they stop.

1 thing I learned about trailblazing is having a full understanding of the why and measuring results:

  • I grew and maintained an email list of nearly 1,000 people for my salon(over 500 ACTIVE which is the key component to your list)) and used email marketing strategies as early as 2003. ( for at least 8 years) It wasn’t until I stopped for a season that I realized just how valuable it was. I noticed a difference in sales and some client retention for those clients that weren’t regulars! #measure

Trying things with no strategy,  Ahhh, this is popular for many industry professionals, but not purposeful.

You know, you see someone else doing it and think, “I am going to do something similar,” and you move off your original path👀

You often find much later that you were in an excellent position to truly S.O.A.R.,

if you only knew and understood that what you were doing had major opportunity if you’d had a simple strategy for it and kept going.

2- Know your value_ Often times when it’s new you have no idea just how valuable it is. This is where you under charge, underserve, or only market sparingly. Don’t second guess your value!

I think Trail Blazing is awesome! However, having a full understanding of what you are doing helps to maximize the opportunities. When you maximize opportunities you don’t have to do so many things good, just a few things really great!

How many times have you reflected on a past effort or idea years later, after you simply didn’t do it anymore, and realize you did not take full advantage of it? How great it could be now.

(if only you had known and kept going)

Almost like you missed your window of time because you just didn’t know how valuable that opportunity really was.

I encourage you to move on that idea, even if no one else is, even if it’s not popular.

The world needs individuality at this time. TRAIL BLAZE!

Just be sure to research, study, get the necessary help, and get a full understanding so you can maximize your efforts. KNOW YOUR VALUE!

Here are a  few trailblazers who started with an idea no one else had and moved on it. They are popular in our world today!

  • Jenn Hyman of Rent The Runway
  • Brian Chesky Founded Airbnb :
  • Alex Ljung Founded SoundCloud :

Those same opportunities are available for you.

Be the first,

be unique,

be different.

Be a trailblazer.

Your individuality is what will cause you to stand out in the crowded marketplace….

Success on purpose,

 Tanya

P.S. I love to support you. Schedule complimentary time with me for a SOAR call here bit.ly/buildwithtanya

#trailblaze

Let’s Go to The Next Level!

Want to live your best life? You gotta plan it!

Do you feel like your life is being sucked up behind the chair?

Often times stylist feel stuck to the chair.

~If you don’t go to work  you don’t get paid.

~If you don’t work on the busiest days of the week you will loose your clients.

This is how many stylists feel! Mentality  feeling stuck behind the chair.

Although you love your craft, you don’t want to spend your whole life behind the chair!

For about half of my career (20+ years as a licensed cosmetologist), I might have taken 10 Saturday’s off  that weren’t work related, up until the last 5-7 years of my career. When I realized this, I knew I had to change.  I realized I needed a plan.

I’ve been a licensed cosmetologist for over 20 years.  I now only work two Saturdays or less per month, (some months I don’t work on Saturdays at all) and only work two late evenings each month! I take 8-day vacations without being stressed about client loss or added pressure of income lack. I was only able to do it with a plan

Are you living your best life?
Do you feel stuck in a routine that is not giving you the fullness of life you feel you deserve?
Do you want to take your family on a dream vacation? Do you feel overworked and underpaid?
~If you are feeling this way there is a great chance that you are just letting life happen, stuck in a routine that ‘s just not working! What you need is a PLAN.
Yeah, I’m sure you’ve heard it before, you have to have a plan, such a simple statement can easily be overlooked.
~Like really, the answer can’t be that simple.

But it is!
Only when you understand WHY planning is so important.
`Planning becomes power when you understand why. When you truly understand the importance of planning it changes everything! When I begin to plan my life it shifted everything around me for the better. I wake up with purpose and clarity, I’m happier and more fulfilled. The list goes on.
~In this informational DVD , I explain why planning is so powerful to your best life and what you need to plan your best life! This DVD is regularly $39.00, today you can receive your copy for only $25.

My dad told me as a young girl, “Have a plan or plan to fail”.

I get it now!
LOOKING FOR YOUR BEST LIFE? YOU GOTTA PLAN IT! Click to order your DVD here. Must use this link for discounted rate! https://renewfullcircle.com/your-best-life-dvd/

From My experience to yours,

Tanya Wilson-Cherry

Business Consultant?Speaker/Thought Leader

Your Best Life DVD

Looking for your Best life?

You gotta Plan It! 
~80% of success is in planning. The one thing we often forget to do. We come up with great ideas or dreams that only stay in our head and years go by without making them happen!
~Your Dreams, and goals need a plan in order to make them happen! 

Enjoy this thought provoking and motivating D

VD teaching you the importance of planning and what you need to do to plan your best life!

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Complimentary to you today.

Regularly $77