Find Your Niche, Stay in Your Lane, and Draw people to you!



lanesIn 2003, when there were no other salons in my area with websites, I buckled down and built a website for my salon. Soon after, other salons in the area followed. I studied  search engine optimization and the different tricks and strategies to get visibility to our site. I built my own website with no template and stayed on the top search for google. However, building websites was not my niche.
Those who find their niche and specialize in it own the greatest success stories. Most people have several talents and abilities(things they can do) but  are gifted and good at specific things.

Often times business owners and entrepreneurs are visionaries. Visionaries are creative people, with a lot of great ideas. Unfortunately, the downfall for many visionaries is trying to carry out all of those ideas at one time, or by themselves with no help.

It’s important to find out what you are good at and spend consistent energy getting really great at that one thing. FIND YOUR NICHE. Your niche will speak to a specific set of people. It will answer or solve an issue that a specific group of people have. This is your advantage point in marketing. Instead of marketing to a bunch of people who have no need for your services, you will be known for specifics. Although many people may need all the great ideas you have, most only recognize a few specific issues they have at a time. This is how you make your mark. Finding your niche will also keep YOU focused.
As a licensed cosmetologist and a visionary, I had ideas out of the wadzooka. It was not until I learned that maintaining healthy hair was what I was good at, that I was able to gain a focus in my business as a stylist, a focus that was fulfilling for those who needed me. Finding my niche helped me to speak directly to their need and I didn’t have to fight to get them to understand. Consumers wanting healthy hair recognized that I could help them and were drawn to me.
Even now as a Business Consultant and Certified Life Coach, I still have to remind myself  to stay in my niche. ( The area I dominate in, the area I know very well- The Beauty Industry.)  Yes, I am contacted for many opportunities to speak and teach from many other arenas; Colleges, Schools, Churches, Empowerment Sessions, Community Organizations on several different subjects, you name it. But, I am reminded that the right people find me when I am working at my highest good in the area I’m good at.
Finding your niche will help you in any business. It helps you set a target market and a gives you direction for your business..and your brain :).
Finding your niche doesn’t mean you can’t offer other services in your business, but it will give you an edge in your arena and help to draw the perfect clients and business opportunities to you.

Take time to write out what you are good at and enjoy doing in your field . Research it, learn more (set your self apart for that centralized focus in your business), master it, and find those that need what you have to offer.
There will be opportunities in your business that allow you to explore your other ideas after you master what you are great at.

  • Find your niche,
  • Set your self apart,
  • Gain a centralized focus


  • Attract the right customers.

This is business made easy… by finding your niche!

What are you good at within your industry? Who needs what you have to offer?
From my experience to yours,

Tanya Wilson-Cherry

Beauty Business Consultant to stars like you and everyday people walking out this jewel called LIFE#Iseeyourgreatness



Facebook..your personal reality show!

wpid-20140307_063931.jpgLet’s take a moment to view Facebook as if it were your own reality show. Reality shows today expose the lives of people and how they are living. Facebook pretty much does the same thing! It’s not always clear to the viewer of reality shows whether what they see about the people’s lives, is true or not. You are left to form your own opinion. At times the character’s lives seem a bit “over the top”. What you see can either make or break your opinion of the person. Your Facebook page holds the same power. Viewers,  friends, followers and people who like your page almost feel as if they know you and make decisions on whether they vibe with you. If you own a business, you have to consider who’s watching and whether they could be a potential customer.

Your Facebook page is a great opportunity  to expose your business and allow consumers an opportunity to get to know you and your business. There are millions of people on Facebook everyday. There’s nowhere else you could advertise to that number of people free or for very little money.
Here are a few ways to connect with people and make  Facebook a marketing tool for your business.
1. Start a Facebook business page
2. Post often ( you increase your chances of being seen in individual’s news feed) During my 10 years as a salon owner, I studied marketing techniques and learned that people  who have never heard of you normally need to see you at least 3 times before they actually “consider” being serviced by you. Consistency is key. *No one likes a pushy sales person. Don’t make every post about your sales offers.
3. Learn your target market. Who needs, uses, or would be interested in your service or product?

4. Take the time to learn your followers. Share things they would be interested in. Allow them to get to know you and your business.  *It’s okay to post personal pictures periodically. If they have liked or followed you, there was something they found interesting about you, so make it easy on yourself , be your genuine self when posting. Build relationships with your followers.
4. Post information and tips people can use that  connect to your industry. People like to be informed. When you solve problems for people you increase your value.
Facebook is the new reality TV.  You are the producer. Your show can be a success! You have something valuable that others need. Go Social, Go Global, Go Mobile and prosper!

From my experience to yours

Tanya Wilson -Cherry,

Consultant to stars like you and everyday people walking out this thing called LIFE.

Are you using coconut oil?

wpid-PicsArt_1393946354857.jpgA healthy life is all the rage.  People are looking for healthier ways to live in their food choices, resources they are feeding their mind and yes, products they use for their skin and hair care. Our culture has taken a proactive approach to their life and learned the age-old benefits of all natural, unrefined and organic products.
One of my personal favorite finds is coconut oil. I LOVE IT! It has MANY affective uses. It has become a favorite to use on my clients as a stylist, as well as at home for my family. Here are a few ways I use it:
1) As a deep moisturizer conditioner:

*apply a quarter size in my hand and rub both hands together, (This almost liquefies natural coconut oil.) making it pliable and easy to massage throughout the hair. *For thin hair or those who are careful about the amount of oil on their hair, apply it before shampooing. *For thicker , more coarse hair that soaks up oil, you would apply after shampooing followed by a thorough warm rinse. For either hair type after applying, massage the coconut oil into the scalp and spot dab on those places experiencing dryness the most (usually the ends). Use a medium size comb to comb through hair and place a protective cap over the hair while under a dryer for 10-20 minutes depending on clients hair type or need

This is after a treatment. No added oils or sprays were used to create sheen after shampooing and conditioning!

!Lanet with coconut oil treatment
2) For twist , twist outs, and lock maintenance.
Apply small amounts to the roots of the individual locks or twist, before twisting. This is very good for natural hair (chemical free) that tends need a little extra moisturizer!
*I don’t use any gels or pomade with the coconut oil when twisting hair unless it’s around unruly edges.
3)To add sheen to a blowout before or after blow drying the hair. Use your best judgement. *A pea size usually does the trick.  Again you rub the amount in between both hands to make it pliable for an even saturation on the hair.
4) To smooth fly-aways in your hairstyle. Nothing like a polished looked, nor unruly pieces of hair in a style with their own personality :).  Again, a pea size depending on what style you are applying it to. Great for straw sets and flexi -rods or just to give a polished look to smooth styles and roller sets. *For rolled styles and straw sets apply a very small amount to each curl as you are styling.
5) For chapped lips
A great natural treatment to prevent and help heal dry chapped lips.
6) To moisturize dry skin .
Apply as you would your normal lotions and creams. After bath, pat dry the water from showering, leaving a little moisture apply to entire body.
7) To reduce the appearance of scars
Apply peas sized amounts to the affected area daily to reduce the appearance of scars.

* A great moisturizer for people who experience eczema .

These are a few ways I have enjoyed using coconut oil. I’d love to hear how you may have found coconut oil beneficial in your life.

For service visit

From My experience to yours,

Tanya Wilson-Cherry,

Consultant to stars like you and everyday people walking out this thing called LIFE!

back to basics

wpid-storagesdcard0DCIMCamerasalon-chaie.jpg.jpg Here are a few questions to ask yourself if you’re considering opening a salon. – Do you have a clientele? – How do you plan to build and grow your clientele ? – Are you going to operate as a booth rental salon or a commission salon ? – Do you know a seasoned stylist that you can connect with for advice? – Do you have a marketing plan? – Do you understand customer service? All of these may seem like simple questions that would be a given, but surprisingly, many stylist open salons without considering 4 out of the six of the questions, and sometimes all the above questions. Having the answer and being able to say YES to the questions will be a strong basic foundation to your business as a salon owner. They are questions you need to consider before opening your new business. #PIP Preparation is powerful! From my experience to yours, Tanya Wilson-Cherry 20 year Licensed Cosmetologist 10 year Salon Owner Consultant to stars like YOU and everyday people experiencing this thing called LIFE.

The Enemy of Procrastination

As I hung up the phone with publisher Tunisha Brown of, I realized that I had agreed to write a series of articles for the magazine. June 2012 would be the first time something I had written  would actually be published in a magazine. In our short 20 minute conversation, I had not only agreed to write, but to do a three-part series and blurted out a title, “The True Enemy.” Wow! I was excited about the opportunity to share without any bias. I put  my thinking cap on and decided to share things I noticed, during my many conversations as a licensed cosmetologist, were holding people back . Procrastination was a huge one. Thus, the title of my first article was now real and on paper. I have taken the liberty to improvise the article in this post.

Dag, I should have gotten the oil changed in the car a month ago, now I’ve blown my engine!

Wow! I had intentions on taking that meat out of the freezer. I should have taken it out when I thought about it. Now I have to find time to stop by the grocery store before heading home to prepare dinner.

Wow! I should have turned those papers in before now. Now the number of applicants accepted are so few, I may have to wait until next year to register!

Do any of these situations sound familiar?

You could be battling with the enemy of procrastination.

Does it seem like your life is operating in a circle, one that constantly feels like you’ve been at this point before? The true path is straight and narrow. This can only be accomplished by action, plans, and direction.

Such a cunning little sly enemy, procrastination that is.

It will steal your valuable time, kill your intended joy, and destroy your good intentions. It never seems that major (I’ll do it later) because it starts off appearing as only a minute figure to most equations, but procrastination will fester and wreak havoc in ones’ life. It not only affects the life of the person who procrastinates but those around or connected to the person procrastinating.

Acts of procrastination appear minute but spread like a virus, causing a domino effect. Every act you take or don’t take effects someone or something else. It’s the law of the universe. Procrastination can prevent you from receiving what’s available to those who “handle their business” decent and in order.

Procrastination has killed dreams:

I’m going to write that book one day….(only to find your book on the shelf because wisdom runs deep and someone else moved forward on the opportunity sooner) WRITE THE BOOK!

Procrastination has stolen true identities hidden behind…

– Missed meetings or unmet deadlines (this tampers with your integrity and how a person views you),

– Excessive, unimportant extracurricular activities like TV and general telephone time that do not build, or line up with your priorities,

– Excessive sleeping (we like to call it resting) But, if you haven’t been doing anything productive ask yourself ”what do I need so much rest from”. Excessive sleeping is one of the signs of depression. That’s another article in itself.

Procrastination has destroyed marriages:

-I’m going to do better one day…..

Don’t allow the enemy of procrastination to reign in your life. Do some reflecting. How different could your life be if you were not allowing the enemy of Procrastination to rule in your life.?

Take your power back! No more procrastination! Take action now.

Write the vision-Make It plain and Take Action Now

From My experience to yours,

Tanya Wilson-Cherry

Consultant to stars like you and everyday people walking out this jewel called LIFE.

The Help

Holding Hands

As we move further along, we are now in the last quarter of 2018. Like really, 2018 has waited on no one. You may find yourself feeling like you didn’t quite accomplish the things that were on your list. You are not alone! Statistics say that over 75% of people who set goals at the beginning of the year began to  fall back from their plan late February early March. Seeing this fact, I thought about my own goals. Comparing goals I’ve set and accomplished, to those I didn’t, there were significant things transpiring for me during the times that I completed goals. I’ll list them for you:

#1 I formed a system and strategy for writing out my goals

#2 I didn’t set my focus on the things that could go wrong during the process, I  focused on how my life would be different once I achieved the goals.

#3 I constantly invested in things that reminded me of my goals… audibles, websites, coaches, consultants, videos, articles, books, and yes… Facebook pages 🙂 . ( I monitored what I was taking in)

#4 I kept my goals visibly accessible and revisited them often.

#5 I broke my goals down into small obtainable task

#6 I didn’t allow minor setbacks during the process to discourage  me to the point of quitting

#7 I  got help from a mentor, coach, and or spiritual partner; someone- who believed in, supported, and encouraged me, that I could connect with regularly.  AN ACCOUNTABILITY PARTNER. Someone who had next level information that I obviously didn’t have or I wouldn’t need help.
I realized that doing it alone was not always the best route to take. I had HELP. Someone who could hold me accountable, give me answers, advice, instructions and listen.

When you are pursuing your goals, dreams, and visions, not everyone around you will support you or believe in you, often times your friends only know as much as you do. They can’t see any further out then you can!

It is important that you have at least 1 person, an accountability partner, mentor, coach, consultant or spiritual partner, ( sometimes you need them all) that you can connect with when needed. Don’t isolate yourself. You become stagnant when you are completely isolated.

It’s perfectly normal to need a little help. We all do sometimes.  If you’ve fallen off from goals you’ve set at the start of the year, start now, right where you are. Use the 7 steps I listed earlier to HELP you turn your goals and dreams into reality! GET SOME HELP. Don’t drag on getting to your next level because you want to be the lone ranger and say you did it by yourself. No one who is truly successful can say that!

If you find that you are struggling to figure it all out, I’d love to help you devise a plan and assist in coaching you through the process!

I have two ways to help you now.

1- Join my Slay Your Plans and Profit Class begins soon for the last time this year!.

Early enrollment is open now! If you are tired of attempting to do it alone and not getting the results you desire or maybe you need clarity on what to do from someone who can help you strategize to get, “IT” done. Click here to join and change the last quarter and trajectory of your business and life for 2019!

  •  Listen in as my client shares her experience in the course!

CLICK HERE FOR DETAILS To Slay Your Pans and Profit 

2- Maybe you’d like a personal, one on one session.   If you’d like to work with me, you can simply schedule a time to work with me here:

 Where do you Need HELP?

From My Experience to Yours,

Success on Purpose

Tanya Wilson-Cherry

Your Transformational Growth Strategist!




The Burned Out Stylist

Picture 005

Not sure if hair is what you want to do for a living anymore? Having second thoughts about the career path that you chose? Exhausted about the whole the thing? You’re probably experiencing burnout.

The industry has changed so much over the past 10-15 years. The demand for you to remain relevant is even more important now than ever. Technology is one of the best ways to market your business now. Yes, you need multiple streams of marketing avenues, you need to connect and network, and advertise in different arenas. But you need to be up to date with technology.

There are new kids on the block and they are taking the industry by storm. Who? The unlicensed stylist. What are they doing that is getting the attention of all the consumers? THEY ARE VISIBLE! They are publicly , intentionally, broadcasting their work online. Where everyone is. Where you are, right now! Burn-out occurs from continuously doing the same thing over, and over, and over, again and not yielding desired results.

Yes, there are some tried and true basic foundation principles to hair that you must continue to use as a licensed professional throughout your career. However, your customers, that you rarely see anymore, are being informed and enticed through social media. And they like the information they are receiving! Even if some of it is not the correct information. The economy has been up and down for  some time and people are looking for change. As a hairstylist, you know, when people want a change, they start with their hair. You too must be willing to adapt to the changing world that we are in. The consumer, your customer, is online. So are you!

Do you have an active Face Book page, or Instagram account? Have you heard of Periscope? Sure you do, right? Are you using it to properly to promote your business? Well, maybe every 15 post, once a week you may throw a picture or two up of your work. Did you know that only a limited number of people actually see that one random picture in their news feed, depending on when they log on. And I know you think people are spending all day running over to your page, but that’s actually rare. Take advantage of social media. In a fickle economy, for stylists, it’s your least expensive and best form of advertisement. Replace some of the time you’re on Facebook talking about your weekend, what you going to do for the weekend, the issues you have with Sally, you broke up with your boyfriend, cut that out, and get focused on your career. Find time, I know you have it, (when you aren’t doing hair) to market your business through social media.(where the consumers are) I shared this 3 years ago in a class I taught Making Your Salon Soar to Salon Owners, and it’s even more prevalent now. Did you know there were millions of people on Face Book at one time. There’s no nowhere that you can market to that number of people free.

I’ve started a Closed Group on Facebook called “Mind Your Business For the Beauty Industry, where I give valuable information to licensed cosmetologist! You can request to join here: We go over eveything from growing your client, how to get the most benefit from your social media platforms,  the importance of having a website, and even your money.

It’s important that you remain relevant and up to date!

There are stylist everywhere, on every corner, and YOU need to be seen, and stand out! You are a great stylist and your small concentric circle is not enough to yield the career that you desire. The economy has changed and it requires another level of creativity to stay in the game and make it profitable. Your license makes you that much more valuable! Your competition should not be the unlicensed stylist, doing hair at home, and posting it on You Tube..(hint.. hint) You need exposure and just passing out your business card, every now and then, or hoping someone calls is not going to cut it anymore!  You need to market your business. If you believe in your self and your business other people need to know about it! Go Global, On the Internet…Go mobile!


From My experience to Yours

Tanya Wilson-Cherry,

Business Consultant,

Thought Leader

Beauty Industry Professional

For Private Business consultations


Consultant to stars like you and everyday people walking out this jewel called LIFE!

Declutter your life


We live in a world that’s always moving and shaking. The opportunity to become consumed is all too easy to do.

Saying “NO” can seem like a harsh word..but can be a means of survival. If you are not careful, you’ll become responsible for other people’s lives and lack so much in your own. No is often something you also need to tell yourself.

Allowing unproductive things to steal your precious time and balance in life can block you from receiving the incredible. I know this first hand. A balancing act for me was realizing that clutter was not just the excessive consumption of things and items I didn’t need. It was much more!
For example, remaining committed to committees, organizations and activities because you feel responsible, or because they have become routine, that no longer serve purpose for who you are now or where you are headed, is a form of clutter.

Everything good is not necessary. What can you remove from your life and your routine that will allow room for peace and prosperity in areas that are more important?

Here’s a short video clip on decluttering your life!  Watch the clip

Clutter can block peace and balance in your life. Figure out what to let go of and what to say no to. Give yourself room to receive the things you really need!


From my experience to yours

Tanya Wilson-Cherry

Consultant to stars like you and everyday people walking out this jewel called LIFE!wpid-wp-1407986005159.jpeg

PIP “Preparation is Powerful”

If someone offered you $10,000 dollars to tell them about the business you wanted to start and show them at least a first-year plan for it, today, could you do it?

Many people do things at night like ironing clothes, packing lunch, maybe even making lists to prepare for the next day.

Some start in January saving money for the Christmas items they want to buy friends and loved ones for the upcoming year.  They do all of those things because they have a level of faith. They believe that tomorrow and Christmas are coming. But, how much preparation do you make for that balanced abundant life that you visualize?

Where is your faith for that?

The dream of debt freedom, a new home, a new career, a new business, anticipation of marriage, a restored marriage, or an awesome family life? Are you preparing to receive those things or just talking about it as if it will magically just happen? If you’re thinking that it will just happen in due time, I’m sorry, but you are wrong. Maybe you don’t fully believe that they are possible,   or that you even deserve them. It is possible and you do deserve it. Surely,  if you believed you would be making preparation.
Thinking of starting a new business? Have you done your research on the cost, location, or how to get started?

It will always be just a dream until you start.

What are you waiting on?

Believing for debt freedom? Change your thinking about how and what you spend your money on.

Many daily choices you make that you are not conscious of are affecting your financial freedom.

Believing for a new home?

Take your family out to look at new homes. Establish a vision for what you want. Prepare a budget based on what you need in a home and what you can afford. Set goals towards saving for it. Start now!

If a door opened that connected to your vision and dreams for your life, would you be prepared to walk through the door?

What are you doing to prepare for your future?

No more dreaming without action.

You would be surprised at the resources available for your dreams once you begin to prepare to make them happen.


PIP..Preparation is Powerful!

Prepare for the things you expect…that’s half the battle! #Iseeyourgreatness
Tanya Wilson-Cherry
Consultant to stars like you, walking out this jewel called life!


I need more money… Balling on a budget!

Stack Of CashmoneyMost businesses that fail say things like, “ I could not find good staff, the economy was terrible, I didn’t have enough money.” All of those seem like logical reasons why a business would fail.

While listening to life coach Tony Robbins, he made a profound statement that made me do some hard thinking. What he said went a little something like this, “Businesses and situations don’t fail because of a lack of resources, but because of a lack of resourcefulness.”
Watch this clip I did on resourcefulness:
I was compelled to reflect about my business. I went back through my financial statements and thought about my drive and personal response during the more successful times of my business, in comparison to the times when I felt like closing the doors. And sure enough, I was exhausting more resources that were available to me when things were going well, I was diversified in my marketing efforts, staying informed, attending more classes, seminars, and workshops, and putting forth more effort. The times that I was not as profitable, I had become stagnant and complacent. I was not in pursuit of new ventures and systems. I had slowed down my efforts.

Your lack of money is no reason to ball on a budget. Granted , there are times when circumstances will have an effect on your business . Those are the times you have to do more. You have to come out of your stupor and put some action to all the things you’ve learned while surfing the internet and reading books. Your best effort is never recognized until you try.

You have to get out, get informed, and get noticed. Your current circle of influence is where your limitations end and begin. No more “balling on a budget”. If you need more money, be more resourceful! There is a big world out there, with people just waiting for your service.

Lack in any area is simply a lack of information and often effort.

You don’t have a resource problem, you have a resourcefulness problem.

Do more! You deserve more. #Iseeyourgreatness!

Tanya Wilson-Cherry

Consultant to businesses and stars like you, walking out this jewel called LIFE,

Let’s Bring This Thing Full Circle!

P.S, Would you like to schedule a complimentary S.O.A.R. call with me to see how I can support you in your business growth?