People will pay more for a Great Experience

I didn’t go to my favorite stores this morning in order to save time.

I stopped to two other stores to grab some small items I needed and was quickly reminded why I’ll pay a little more just for the experience.

So, the first store I went in, the attendant is down one of the isles I happened to turn down, stocking shelves with inventory. I spoke and proceeded to get what I need from that isle and headed to the register. (which is visible from the aisle we were both on)

I stand there for a 2-3 minute time span. I don’t turn around but I’m listening to see if I can hear footsteps headed my way.

I don’t.

Mind you a good 3 more minutes has gone by. The store is not busy at all.

I know that doesn’t sound like a long time but it’s a long time when someone who works there sees you waiting and doesn’t address you in any way.

No, “Ma’am, are you ready?”,

or,

“Ma’am I’ll be there in just one moment.”

Nothing!

 I said to myself, “Well maybe she didn’t even pay attention to the fact that I went to the register.”

Which is really something that should just be normal, but…

I turn around and say, “Ma’am I’m ready.” Notice I didn’t leave the register to go find her, I simply turned around. This is how close in proximity we were.

She said. “I’m coming” in a very hard voice. As if to say, “Don’t you see me doing something?” Then proceeds to put more items and things on the shelf for about another 2-3 minutes.

I can not…lol.

She finally proceeds to walk over to the register, really, really slow, as if I’m a problem.

Everything on the inside of me was balling up in a knot because one of the things I work with businesses on is creating their brand, their culture, and perfecting their customer service experience. I think because those are my sweet spots I notice when things are really off and they usually line up with other things that are going wrong in the business, even the profits.

Whether is untidiness, uncleanliness, disorganized, etc.  they normally line up.

This just reminded me of a book my girlfriend shared with me years ago that really put me in a space of awareness.

“The Way you do anything is the way you do everything!”

Still with me?

There is more!

All because I decided to go outside of my normal choices.

Have you ever done that? Chose something quicker,  or easier and regretted it?

I proceeded to another store (not one of my favorites.)  before hitting the highway to head home. I had dropped my daughter off to school and going home to prepare to get dressed for her 8th-grade graduation. YEYYYY.  But that’s for another post.

This next store is Food Lion grocery store. I don’t mind going to Food Lion(Publix and Harris Teeter are my normals) but this particular Food Lion is not the best so I really avoid this one. But I only needed to grab some cashback at the check out to avoid going on the other side of town to my bank.

The perfect quick alternative right?

When I walk up to the register there is a lady in front of me being serviced with two baskets full of groceries.

It looked as if she had things for an event or party. Maybe someone was graduation in her family too.

I stand and wait patiently.

This was a moment for me to either stand there and be frustrated or just accept the simple fact that I had to wait. I get to choose how I feel in every experience.

In my mind I did say, “Is there no one else working but her?”

Maybe after about 7 minutes of waiting a young lady comes out and goes over to a station area as if she is checking into work.

Yes, I thought.

But she isn’t coming to a register.

I said okay, she’s probably a manager doing something else. Time goes by. Walking slowly she says, “Ma’am you can come to this register, I’ll get you”

The lady with a lot of groceries in front of me may have only had about 20 more items before she’s finished being checked out at this time.

I proceeded to go around to the other register.

This cashier is in slow motion. Fixing little things around the register(not signing into the register, just little stuff, talking, looking around, fixing items on her clothes)

I couldn’t make this stuff up!

I actually finish around the same time as the lady that I was previously behind. 

The attention to detail for the customer waiting to be serviced would have never happened at my favorite stores. And if they did it would be very rare. There would have been an apology or some type of acknowledgment. For those reasons alone, I’m willing to pay more for the experience!

These are small things businesses overlook or do consistently as it relates to customer service. They determine what type of customer they get by actions. They develop their Brand, their culture, and an organic attraction for their customer base, and business.

There are simply some consistent loyal customers, like myself, who are willing to pay more for a better, more thoughtful experience.

With all the new things trending we must never forget that stellar customer service sets your business apart.

I do entire strategy sessions and trainings to businesses on this subject outlining customer service, customer experience, and client attraction systems.

It was one of the things that separated my business and our team organically when I owned a brick and mortar. It was a resounding comment from customers who did business with us!

Excellent Customer Service”

It still works and should be an intricate part of your team building and coaching to your staff.

Success On Purpose

Tanya

P.S. I will be deep diving on this in our TEAM building segment at the http://www.strategicleadershipgrowth.com/

Will You be Joining us!

August 3-5, 2019

Asheville NC

This is our Venue. Breath Taking Views.

Strategic Leadership Growth Retreat Venue

Are you retailing… or leaving money on the table?

 Are you leaving money on the table?

One thing I focus on first when Consulting and coaching with hair stylist and salon owners is to figure out what’s already in their hands.

Retail is often 1 of them!

It may be something you may have overlooked or even attempted to do before and stopped. Maybe you didn’t see the results, or you kind of forgot about it, or you just didn’t have a strategy to make it PROFITABLE

It became one of those things that you don’t think about or it crosses your mind, but you don’t put it in practice!

You may even have products on your shelf now that are collecting dust…

If you are a salon owner who’s looking to become more of a Visionary of your place, developing a strategy for retail can actually help you eliminate some of the time you spend Behind the Chair.

As a stylist, you can pay your Salon Suite rent, or Boothrent without spinning the chair …and you can do it with the retail that you normally let sit on your shelves.

One of the most overlooked second streams of income is retailing.

Normally in the industry when salon professionals want to make more money they feel they have to result to spinning the chair more, and more, and more.

Even with that being the given thought process, many hair stylists are looking for ways to level up their income, but they don’t necessarily want to have to stay in the salon 12 to 14 hours a day. And for some 7 days weekly even on days they originally wanted off!

One of the greatest ways to begin earning some of the desired income is retailing.

 

As a licensed cosmetologist of 24+ years and former salon owner of 10 years( although I now consult with the industry full time), I know how the busyness of doing hair can overcrowd everything. You sometimes forget that you have products on the shelf. You get in the busy flow of taking another client or getting another customer in and out of the salon and overlook one of the easiest revenue streams available to us.

 

When I ask a new coaching client if they retail the answer is similar across the board. No stylist wants to ever feel like they are constantly trying to sell something to their clients. I get it!

You are probably saying, as it relates to your client, “She is already giving me $100 for her service today. She probably can’t even afford it. So I’m not even going to mention retail to her, even though I know it’s going to help her maintain the Integrity of her hair or the service that I provide it.”

Sound familiar. (that little voice in your head)

Business 101.. never try to count the customer’s money and never use your own situation to judge that of the consumer!

You have to be so careful when you’re thinking about building your business and pricing your services. If you find yourself in a space where you may be facing lack,  that same mindset can roll over to every other area of your business. If you are experiencing some lack in your own life, in your mind when you say, “They probably can’t afford it”, What you’re really doing is basing your business on what you can afford at the time. So be careful with your own personal thoughts, presumptions, and fears.

This is one of the reasons I say, “We build our business based on how we feel.”

If you are facing lack, it’s important for you to get into a space of abundance mentally, so that even if your current reality may be different from where you desire to go, you’re still able to strategically build your way out of that situation without letting your situation affect your daily processes.

Many salon professionals count their client’s pocketbook.

Consider this, even if they aren’t purchasing products from you they are getting them from somewhere!

Studies show that the average consumer has 1-4 retail products underneath their bathroom cabinet at any given time. In today’s times, especially with the natural hair community, it can be a whole cabinet solely dedicated to products that they’ve bought and purchased from different places as they’re trying to figure out what works for their hair. (BUT NOT FROM YOU)

So, if you aren’t retailing, they’re getting products from somewhere.

They are seeing infomercials

They’re watching them on television

They’re constantly being bombarded by ads on Facebook.

I promise you, they are purchasing retail products somewhere. Why Shouldn’t It Be You?

The Stylist

The licensed professional

The one who can actually tell them which products would be best for their hair. You can help them either maintain what you created or with their maintenance efforts in between visits with you.

If you don’t become the authority figure in their life about their hair, about what products are good for them, you are actually doing your client a disservice. Retail has so many benefits. Not just to earn more income in your business.

 

 Do you have products now that are sitting on your shelf? What would it mean to you if you were able to pay your salon rent, salon suite rent, your booth rent, or even your mortgage at your salon with retail?

 

Earning more and working smarter in your business is not about doing 50 different things, but actually maximizing from what you already have available and accessible to you now. That’s where you start!

Salon professionals are attempting to spread themselves so thin and do so many things without looking at the possibility of maximizing the things that are right in our hands!

With retailing, it’s not about selling. You’re already using the products constantly, getting great results, and you know the benefits well. It’s simply not about selling. You can start by purchasing a few retail products you currently use and love (3 pieces each to start even) a few at a time.

I have a client who took my “Retail and Profit” course who in 30 days went from a place where she had not been retailing and made 657 extra dollar$ in a 30-day time frame. She hadn’t even fully applied all the strategies I taught in the course.  If you’re thinking you can’t, retailing is very doable and profitable!

Maybe you say $657 is not a lot of money. Well, let’s think about it! It may be your booth rent. For some. it’s your car payment and insurance, it may be your utility bill and telephone bill at the salon. Start thinking from a space of bringing in $700 with very little effort. That’s just the beginning… with consistency.  I also have a client who took the retail and profit course who made $700 in retail in 1 week.

After a while, it should simply become a part of your daily practice and business model. There are just so many benefits to retailing properly to your guests and having a strategy for it in your salon business

Here are a few benefits to retailing:

  • Retailing is another stream of Revenue.

For some, when they hear “another stream of revenue” they think, I wash cars, I bake cakes, I do hair, etc. They think it’s five different separate jobs. But multiple streams of revenue is revenue that was created from one foundational source. Your salon industry career is a huge foundation to branch out and do many different things from that all collectively extend from that one source.

EX. One body of water, the ocean, reaches out to form a lake, or stream, or a river.

 You get it?

They flow somewhat effortlessly!

All those bodies of water extend from the one larger body of water.

  • Retail helps you maintain customers.

Now I know plenty of stylists who have no problem getting customers. They are constantly getting new customers, but maintaining those customers, that’s a different story! The struggle is the constant need to chase more customers. Retail helps with retention. Retention is your ability to maintain or retain the customers. If you’re in a space of only chasing clients, 9 times out of 10 your retention rate is really low. That means that the number of times that a client consistently comes to visit you after their first visit is low. A factor that helps you do that( maintain the customers) is retail. You’re the place they can come and get everything. It creates a space of loyalty. They refer other people. It’s a client attraction system.

If you aren’t retailing, you’re missing a huge aspect that will help you build your business in more than one way.

  • Retail puts you in the position of the expert.

Only a person of authority can suggest products that actually work for consumers. You have unlicensed stylist everywhere who suggest products to clients that are not maintaining the Integrity of their hair. The wrong products are simply like a Band-Aid, not the solution. The real solution would be you as the licensed professional referring products you know work. This leaves an even happier customer who views you as the expert. Establish yourself as the professional. You’re the person that your clients can go to for all of their hair care needs.

 

I challenge you now to rethink that retail that’s sitting on your shelf! Are you leaving money on the table? Consider developing a retail strategy that becomes another source of revenue you can rely on!

P.S. If you’d like to know the one thing that actually helps to translate your retail strategy much easier, I teach it inside my Retail and Profit Course where you can get more insight on creating a retail strategy that’s profitable and how to retail to your customers without feeling sale(zy).

You can also take advantage of several other business and marketing training courses inside “The Mind Your Business Beauty Camp” membership site. The “Retail and Profit Course” is just one of many of the business building and marketing training for hairstylist and salon owners inside of the membership site.

For less than the cost of a great dinner eating out you can access the Retail and Profit Course today!

Click here to join: The Mind Your Business Beauty Camp Memberships SIte!

 

Retail becomes another stream of income and a strategy that allows you to replace some of the time behind the chair, provide educational opportunities for your staff, or pay your booth rent or salon suite rent… without spinning the chair!

You can get creative with your retail strategy!

Don’t overlook what you can provide for your guest and your salon business by retailing!

It’s powerful and easy to start!

Success on Purpose

 

Be sure to catch me LIVE weekly,

Mondays and Wednesday 11:30 AM(EST) on Facebook

Why Hairstylist and Salon owners struggle and how to stop!

Why hair stylist and salon owners struggle and how to stop.

When Hairstylist and Salon Owners find themselves struggling, it’s often at the beginning of their career or after they’ve been in the industry for quite some time.

 I’ve had an opportunity to work with numerous hair stylists and salon owners and many of them have the same thing going on when their career begins to feel like struggle, regardless of what stage they are in their career. 

And one of the main reasons this happens is because they’re all over the place!

Many are trying to learn so many new things at one time.

And sadly, don’t recognize they are in this stage.

What I see going on in the industry is salon professionals are trying to learn either, every new trend or style that is coming out, or they’re trying to put the cart before the horse and what’s happening is their career becomes a juggle. There is no solid foundation or consistency to build from.

  There’s no flow to what they’re doing.

  

Doing a lot of busy stuff becomes the normalcy, and without awareness, it continues to happen for quite sometimes without profitable results.

Licensed stylist are then left feeling like, “Where is my money going, where is my time going and feeling burned out in that space.

 I want to share the thing that helps to combat this type of struggle.

That thing is Mastery!

 Master Something! 

 I believe in mastering things.

Now, this wasn’t always the case. But even before consulting, in my early years when I was full time behind the chair, I did finally recognize that I wanted to specialize in healthy hair.

Once I learned to market myself that way, to the right people, my clientele soared more smoothly, and I didn’t work nearly as hard!

I had been doing a lot of weaves and really trendy styles, and there is nothing wrong with that. It was great, I got paid. But paid and burned out. I had to have sooo many supplies on hand because I tried to offer everything under my licensing!
 Sound familiar?

You probably have a cabinet, drawer or some type of container with things you rarely use!  But it’ need them because it’s something you offer on your menu!

Or, you could be a stylist that does really great work, but you kind of just mesh into the sea of confusion with all the other stylist!

If you learn to master a few things you grow at a much stronger rate.

If you were to sit down and talk to most successful people, they’ll tell you that they’re getting really really good at a few things, not 20 or thirty different things! The more their income increase they put their efforts into doing FEWER things!

Now, if you follow me on my Live Salon Biz trainings on Facebook, Periscope, or Instagram, you know that I love to look up words and find out extended meanings for them.

So I took the liberty to look up the word MASTERY.

 I was blessed because it mentioned three words I want to share with you that can be pivotal for you in your career if you grasp hold of.

  • One word was control which is what Mastery gives you. You know it’s more difficult to try and do a whole lot of things than it is to simplify your processes and do a few things really well! That offers you a measure of CONTROL

A lot of what it’s going on when you’re trying to do a lot of things is really based on mindset.

Your mind is saying, “Let me try this, let me try that,” and actually end up being all over the place.

So the word control was prominent for me as I read the definition of mastery. Mastery gives you a level of control1

What would more control feel like to you in your hairstylist career?

 What does that look like to you?

 

  • The next word was superiority.(syn. Advantage, lead)

When you begin to develop Mastery in different areas of your salon career you actually put yourself in a place a superiority.

Hard truth:

Average rarely gets noticed

If you want to get really really good at something it never occurs because you’re doing 50 different things. It happens because you are consistently doing a few things over and over and over again. It causes you to perfect it and stand out from the crowd.

Think about it! You probably can name three to four salons in very close proximity to where you service your clients today. So, with everyone holding the same professional license, what’s going to be different about you from the next person?

Have you ever struggled to find out what’s different about you from the average stylist?

The answer is what you master!

You can only do that if there are a few things that you’ve gotten really really good at!

  • The last word that stood out for me when looking up the definition for MASTERY was the word Dominate!

Now, this was really really good to me because I’m a Kingdom Entrepreneur and one of the calls that a kingdom entrepreneur has is to take Dominion! Which is very similar to the word dominate.

Dominate has such a masculine flow to it that doesn’t roll off my tongue easily, so I’ll stick with the word dominion.

I like that better. 

That’s what Mastery allows you to do.

Take dominion (usually associated with territory) (A position for you in the marketplace)

Is this registering to you?

Are you beginning to see what simplifying things can do to create a unique space in the marketplace for your career?

  • It gives you Dominion!
  • It creates a space for you!
  • You’ll become known for those specific things and people will come and do business with you (quicker, sooner, faster,) who need the thing that you’ve become really great at.

 Today’s consumers are looking for people who specialize in the things they find value in and wish to invest their money in!

  • Your customer service
  • Your marketing!
  • Your skill-set on a few things
  • Your Business Practices!

Master Those Things!

 

 

Most stylist make the grave mistake of trying to be everything to everybody and it just doesn’t work.

For instance, imagine someone calling your salon business and wanting you to do this amazing new trendy hair styling skill-set that you don’t know how to do.

Do you tell yourself, “Man, I got to learn this new skill set?”

If you do this every time with each new caller (SN: there may be a branding/marketing issue), or each time you see someone else doing it on social media, you’ll find that you are in this never-ending stage of learning new skill sets. Never mastering them enough to really operate at the highest version of yourself, charge your worth… and really profit.

You’re always at the beginning stages of something instead of stages of mastery.

Chasing Clients instead of Attracting them

This leaves you in a phase of chasing clients instead of attracting them… making the process of getting new customers even harder.

Mastery helps you attract clients with greater ease. You’re clear about what you are great at so your perfect people, who are looking for those services, find you much easier.

Let’s think about this a little deeper. For every new skillset, you are going to learn you now have to learn how to market it. Marketing is a BIG area to focus on mastering.

Much of it is in identifying “your perfect people” for what you offer! It’s how people become aware of your business.

Having a few things to focus on when marketing makes the whole advertising and marketing process more simple!

Once you’ve mastered who your target market is (your perfect people) your marketing messages are speaking to the same people consistently! You’re no longer trying to get everyone to be a butt in your seat! Just the right ones!

I know you’re probably saying, “I am creative!” This seems boring!

Now you don’t have to dull your creativity and only do one hairstyle forever! (Remember we are talking about Mastering a skillset!

But, if you focus on getting really really good at one or two of those during a specific time frame it will begin to bring in the revenue you need in order to invest in adding other things to your list. This will help you  Master growing your salon career or business.

You’ll have

  • control
  • consistency in your daily processes
  • even minimizing the supplies you’re having to keep on hand
  • better understanding on how you Market your business
  • and how quickly your business grows. (COIN$)

 

Hairstylist and salon owners are struggling because they’re trying to be everything to everybody!

 When money is low, “Maybe I’ll add a new service to the menu!

Stylist are attempting to do every new thing that comes up on the scene without mastering the right things.

 I see stylist on social media who do really really great hair, with 10’s of thousands of followers,  but they have to sell their services for cheap. That should not be the case!

I immediately know there are some business building principles they haven’t mastered!

 Regardless of how good you are, if you don’t have anyone to do the services on, it’s of no use.

 Learning the BUSINESS OF HAIR is the thing you need to focus your efforts on mastering!

Mastery will rebrand you,

simplify your processes,

attract your perfect people,

and give you consistency in your revenue!

 

What  do you need to MASTER?

What do you need to simplify in your daily processes?

 

Take a moment to write down 3 things you are going to focus on mastering, make sure that one of them is the Business of HAIR !

Success On Purpose

Tanya (MASTER SOMETHING)!

 

P.S. Enrollment is open for the Mind Your Business Beauty Camp.

A business building and Marketing resource with 24-7 access to  12 Modules of training

To help you:

  • Profit more in your business
  •  Identify Your Target Audience (Your Perfect People)
  • With your Social Media Marketing
  • Understand Salon Promotions( Cheap doesn’t mean butts in seats0
  • Video Marketing
  • Pricing your services to profit and more .
  • BONUS MONTHLY COACHING WITH ME
  • BONUS COMMUNITY WITH OTHER STYLIST SMASHING THEIR GOALS

For a short time, you can join us for only $34.99 for your First Month!

The Investment cost will change soon until it back to normal price. Click here to access it now and begin your journey of MASTERY!

Disconnect to Reconnect

How often do you shut it all down, turn off the TV, turn off the routine, put the phones down, turn off all of the external things that stimulate you and dictate your drive… your thinking?

I took this picture a few weeks ago when I was out to eat with a friend of mine and our daughters!

 

 

You have to know my back story about phones and children.

It’s been the hardest thing for me to align and agree with in this technology-based world.

However, I  gave into the convincing my daughter did with her father and grandmother.( who in turned double-teamed me 🙂

So still to my uncomfortableness, she has phone under very limited terms and I am still not a stickler for children with phones at certain ages.

 Anyway, I digress from that because I can make the entire blog post support my thoughts on children and phones! LOL!

So, as we sat down to eat, I noticed everyone had their phone. My first thoughts were, “If everyone is on the phone, how do we connect?”

So I made a suggestion and this is where the phones ended up! On the table!

We went to eat to enjoy each other, to catch up, to converse, to really see about the individuals we were spending time with.

I ran across the picture today and thought that’d be a great blog post to share with you.

How often do we turn it all off and just sit and become aware?

So often we’re in our routine of life and no matter what it is that we desire, even if it’s right in front of us, because of our busyness, it sometimes passes us by.

Regardless of what your desires are for your salon career and life, sometimes the constant thoughts that you have, that can be fear based or small thinking,  override everything our heart’s desire… Without even noticing!

It’s not until we get to the place where we find time consistently to shut everything off and ask ourselves,

“Is this what I desire the rest of my salon career, my business, my relationships, and life to look like? Am I doing things that collectively bring me fulfillment and meet my true heartfelt goals!”

It is only then, when we take time to reflect and ask the RIGHT questions, in our quiet space, that we can think with full clarity!

Is what I’m doing working, am I happy, fulfilled, is my business growing, are my relationships healthy, am I  heading towards creating a lifestyle I truly love,etc.?

The time you take to disconnect from everyone else’s story on social media. the way everyone else is running their business, everyone else’s opinions, and truths, is when you can align fully with your own.

In that space, you can actually decide to connect with what matters the most, TO YOU!

It’s a place of fresh perspective!

Decide clearly how you want it to be! (Your life and business)

This is the place where you begin taking full responsibility for your thoughts.

 After all, thoughts become things!

They dictate much of what happens and transpires in our biz and life!

It’s so easy to be in a routine, where your true goals and desires are mere words you don’t align with, simply because you don’t break the routine, because you don’t take time to disconnect to reconnect.

It’s always during my disconnect times that I get my AHA to re-shift in my business, that I get my aha’s about parenting differently or loving differently or even warnings about the need for new information or a shift in order to continue on with my desired goals!

During my disconnect times, I am able to be present, with my own thoughts, what’s REALLY transpiring in my life and biz, what I want to do, be and have, and what I desire the rest of my salon career and my business to look like.

I shut everything down! 

I shut down all of my responsibilities to answer the questions about what I truly, truly desire… and then I make a commitment ( to myself) to aligning with the directions or actions that will take me there!

 Set out an amount of time daily to this.

Be consistent with it.

You’ll find that the bigger your goals and dreams are the more time you’ll need to spend thinking” and being!

This will allow you to create an even more EXCEPTIONAL life an business without allowing distractions to take you too far off course of your hearts desires!

 Do you take time to disconnect so you can reconnect with what you truly desire?

Action Step/ Challenge:

  •  I challenge you to set a time daily to disconnect.
  •  Over the next 30 days, practice this.
  • Be aware of where you are on a journey, what’s important to you and how you need to continue aligning or possibly re-shift!
  • Take time to be in the moment with everything and everyone you embrace and see how it matches where you truly desire to head!

 Success on Purpose

Tanya

renewfullcircle.com

Ironically, as I was writing this blog post, I heard a presenter mention the word SHAQAT. 

  • It is a Hebrew word meaning to be quiet, be tranquil, be at peace, be quiet, rest, lie still, be undisturbed! ~Selah

* You can catch me live weekly on my Facebook biz Page for Mindset, Business Building and personal development training to help you continue creating your EXCEPTIONAL. 

Be sure to say hello when you pop on.

Let me know you discovered the Live Broadcast through my blog.

7 Ways To Let Go And Grow your Salon Career

The biggest hurdle to growing your salon career is probably the fact that it’s uncomfortable. Yep, Growth can be uncomfortable! But so worth it!

 It often involves restructuring your schedule, delegating( finding the right people to delegate to), changing the details of your role, and letting go of some things you’ve been doing forever.

Some of the things you have to let go of may actually be things you feel good doing because it’s comfortable!

They’ve kinda become a security blanket. But security that only allows you to stay where you are now!

For instance, as a salon owner, you may have gotten comfortable growing “your” clientele and focusing on getting new customers for “you.

 But now that you have other people working with you, your mindset has to switch from that of a hairstylist to that of a salon owner. 

There are people sitting, or not showing up, who work in your establishment, who don’t have customers.

 And we know hairstylist need customers to stay in business.

 Whether you intended to or not, you took on the responsibility of helping them when you allowed them to join your team!

 You’ll have to let go of thinking like a hairstylist and now think like a salon owner who is growing a business and getting customers for the entire salon.

 If marketing has never been your thing, it has to become your thing now. A business that does not market does not grow!

 I shared 7 more things to let go of in order to grow  your salon Career in this video (Let Go And Grow Your Salon)

 I’d love to hear your thoughts on the video.

 Did you hear something you need to let go of in order to grow your salon industry career?

Success On Purpose

Tanya

Your Beauty Business Consultant

 

 

Is your salon busy during the holidays?

Holidays like Thanksgiving, Christmas, and Mother’s Day when it’s like super busy and you’re leaving the salon like 11:30 pm at night,

are the times where “it’s so easy to be fooled by those “brief moments of success.”

and then

there are many salons who experience the total opposite, tons of cancellations or clients not scheduling altogether during Holiday Seasons.

Then

there are those salons who are simply consistently busy!

What’s the difference?

I see many stylists in the salon industry professionals get really fooled by all the busyness and buzz during Holiday times!

Those seasons are a great time in the industry!

Families are blessed, people are making money, chairs are turning, money is being passed hand-over-fist… and then we forget that January and February are two of the slowest times of the year, as well as July. Or, even that next week after the holiday rush just may be looking a little slow on the book.

What’s the difference in how salon professionals experience holiday times and slow times?

Systems. Systems allow continued increase and flow in your business.

Here a few tips be mindful of during the busy holiday season, that are repeatable and can be considered as part of systems.

1- Do amazing profitable consultations with all your guest.

Maybe you will need to tell 2 people no, so you can spend an extra 15 minutes on building strong relationships with your new customers or those you have not seen in a while.

You really want to have the choice of being consistent like that all the time.

2- Create marketing plans and promotions that you rev up before and after the holidays

3-Be sure to get all your clients email address. Your email interaction is a way to connect with clients consistently and with the tap of a few buttons.

4- don’t overspend during great  Have a cushion for just in case financial times.

5 Know your business and the seasons

During this holiday time, you want to be ever so grateful for how the income has come in and how  you’ve been blessed in your salons, and in your Salon Suites, or hair stylist career…but never forget to prepare for the future

Traditionally, busy for a few months and then slow again has become what most salon professionals accept. It’s not a sustainable business. You have to prepare combat the normal slow times with consistent client attraction systems and strategies!

Great systems help you build so there is consistency.

Not so many highs and lows.

It’s easy to be fooled by the income and the increase that comes in sporadically dring holiday times. Holidays are an amazing time to bring new people into your salon… but retaining them, again, is the key!

You don’t want hit-or-miss businesses where you’re feeling like you’re on top of the world one week and wondering if yo should change career the next. Because it’s a holiday and a lot of people are in from out of town and other areas, and people are excited about getting their hair done it really can bring increased finances.

However, you want to see that income all the time!

I did a Free Master Class on Facebook called Wisdom to earn more in the Salon Industry.

You can check it out here FREE Master Class!

I had a special guest on the broadcast, Myeisha Edmonds, Certified Trichologist and licensed cosmetologist from New York, who shared how putting systems in place changed her business in less than 90 days! From Broken to Booked!

I teach many of those systems in the Mind Your Business Beauty Camp Membership Program. I created the Membership site to offer hairstylist and salon owners an opportunity to invest and learn to market and grow their business at amazing investment cost. 

I’m sure you understand that hit or miss does not grow a sustainable business. What systems could you perfect so that you attract more clients instead of chasing them?

Not sure, head over right here to check out the opportunities to create the salon business and lifestyle you love! You can begin immediately!

Every day should feel like a Holiday in your Salon Business!

Success on Purpose,

Beauty Business Consultant

Tanya,

Be sure to like my Face Book Biz page.

You can join me weekly Mon./Wed./ 11:30 am(EST) for FREE live Salon Biz Trainings!

 See ya next week #letsgrow

Why things don’t work in Salon Industry Careers!

 

My content calendar for my blog post had me scheduled to post about something else today… other than what I’m about to share!

But, I shifted a little because I wanted to really talk to you guys about measuring and results. They matter!

I see so many times where salon professionals take classes and courses or try new things in their salon business or career and finish feeling the same way they felt when they started… as it relates to their revenue or their business moving forward.

Here are a few reasons that happens:

  • Hairstylist and Salon Owners take courses that don’t align them with where they are “right now” in order to move forward. In other words, they take courses prematurely without deciding how thing will align with where they ultimately want to head in the future! Because it’s not aligned implementing it and seeing results becomes difficult or draining.

  • They take skill-set courses for styles that they don’t even enjoy doing or their customers have no desire or any need for.

What prompted me to switch and talk about this subject was when I checked my inbox from a client who took my Brand Build, Profit- Master Session for Salon Owners who shared with me her recent results. We did a session on a Client Attraction Systems that I taught about a week ago.

She shared with me that the first day that she applied the strategy within the Client Attraction System to her salon business, she gained three new customers, then shared with me this evening that she gained two customers from another strategy she just implemented today!

It made me think of how important it is for hairstylist and Salon Owners to look for results. Now every strategy won’t happen this fast, but they do happen faster when you take courses or apply strategies that align with where you are in your growth stage of your career or your unique level. Knowing where you are increases the chances of knowing what to focus on, when, and see results sooner!

It’s important that you measure.. and it’s even more important that you do the work!

Measuring helps to see where to place the most efforts to see the greatest result(profit)

 Often times you will find that 80 % of your results really come from 20% of the work you do. This concept is called the Pareto principle  Coined through a principle shared by Vilfredo Pareto.

Also known as, THE LAW OF VITAL FEW.

 

There’s no way that my salon owner client would have gotten those results, even if I taught the most amazing strategies if she had not done the work!

Which is something I’ve noticed many salon industry professionals struggle with. Clarity will definitely  change this!

Measuring

Many Salon owners and hairstylists don’t know where to apply their time and energy because they don’t measure when applying strategies.

I teach my clients to

  • Have a vision for what they are doing

  • Always measure the results

  • And do the work!

So, I share this blog post with you to encourage you to do the same thing when you’re going to take classes and courses or apply new strategies in your business- career.

Have an open mind about receiving the information, be sure t you av a futrue business  but still getting information to imporve the level you are on now!

Things manifest when you do know the right strategies, and do the work!

Results matter!

I also have a video I want to share with you guys that I did recently that relates to this Blog Post. You can click here to watch it!

See you on next week’s Blog Post!

Success on Purpose

Tanya

P.S.

You can always schedule a 15-minute complimentary session with me here  S.O.A.R. Call

The Growth Stage in Your Salon Business

Being a Hair Stylist or Salon Owner operating in the Beauty Industry definitely goes through several phases, three of which I mentioned in a training on Facebook page last week. I also did a blog post on the first stage of growth, THE SEED STAGE, that a salon business or hair stylist career goes through!

So, today we’ll talk about Growth Stage of A Career in the Beauty Industry! I’ll highlight what that entails.

Let’s jump right in

  • In the Growth Stage of business, you may find yourself moving out of the survival mode. YESSSSS!
  • You normally have begun figuring out who your true customers are.
  • Your Income and Revenue feels a little more certain.
  • The Growth Stage is such a tricky stage/ You really have to be careful. In this stage, many people make the huge mistake of increasing their spending during the Growth Stage. After all, you’ve struggled for so long, it feels like freedom. You’ve worked hard, and you deserve it!
  • Many people make the Grave mistake of doing a lot of excess things with the increased Revenue in this stage of Growth.

This is actually where I feel you should really invest back into your business.

  • Begin putting money to the side
  • Get rid of things that just are not working.
  • Really sit down and look at the operational side of your business. Whether you are a hair stylist, salon owner, videographer, or cake baker… there is a business side to your business, and your attention to it will determine whether you continue to grow!
  • In the Growth Stage, you master being attentive to your business working functions and systems.
  • This is a time where you really should mastering your systems.
  • As you prepare for a greater influx of people and customers, you should market to them and service them with a greater ease and experience for the customer.
  • Your Customer Process should function at the highest. After all, we need customers to do business, and their experience with you is important. Scheduling appointments, the experience they have on the phone, their consultation, their check out process, their connections between visits.. all this stuff matter!
  • If you have staff or renters in your salon, their training, salon etiquette, staff meetings, all of this matters gravely too. Everyone in your business ultimately is “the experience” customers have in your place. Whether they are your client or another person’s in the salon, they are affected by staff. It becomes a part of your Brand, and how the marketplace sees you!
  • Take time in the Growth Stage to begin operating with specific systems. Recognize how well they work or don’t work! Tweak them so that they work to Peak Performance! This will help to eliminate some of the frustration that can occur because you are getting more customers and being exposed to more people. This is really a great time to focus on those systems because there are also more customers to spread the word if things are not operating well.
  • This is a huge time for reflection! It can even feel like you have taken a seat back when you actually haven’t, you’ve just taken an opportunity to maximize and master your time, your energy, your money, your resources, your connections and your systems
  • Sometimes LESS IS MORE!
  • The Growth Stage is really a time to use some of the added Revenue to get help in your business so that it makes doing business easier and not harder.
  • Start delegating some of the lower level tasks out to someone else so you can focus on the income producing things that you are great at, whether that is simply being a great stylist or an excellent visionary as a salon owner!
  • Don’t be The Lone Ranger.
  • You Simply Can’t do it all and do it with a spirit of excellence!

This pretty much details many of the things that ae expected and the things that you should Master in your Growth Stage.

Measuring will be everything to mastering this Level and preparing

for the next.

I would love to hear from you about what stage you feel your salon career is in so far.

Hopefully this has challenged you take another look at your business!

Leave your comments below!

Until Next week( Where we discuss the last stage, The Expansion Stage)

Success on Purpose

Tanya

Beauty Business Consultant.

Helping you create the Business and Lifestyle You Love!

P.S. Be sure to head over to Face Book and do 2 things

Join Our Amazing Private Face Book Group.” Mind Your Business For The Beauty Industry”

And Be sure to like My Business Page where I do Live Salon Biz Trainings weekly Every Monday And Wednesday at 11:30 AM(est)

 

Do you ever Feel Overwhelmed in your Hairstylist Career?

Let’s Face it!

The way you attract customers into your salon business has changed! Gravely! And the past 10 to 15 years, ” back in the day”, as my daughter Jaden states it, there was no such thing as having to convince people on social media or learning all of this technology to get a customer!

I want to share some things with you that I think will help you in your frustration!

If I’d had this simplified outlook on my salon career, the 3 stages for Salon Growth, I’m sure it would have been a lot easier for me in my different levels of success.

Understanding where you are and what’s right at the next level can offer hope and direction. Twenty-some years ago, when I started out as a licensed cosmetologist in the salon industry, building a clientele was nothing like it is today.

 Guess what, your Salon Business or Hair Stylist Career has about three stages of growth for you to embrace.

 I’ll share the first stage with you and share the other 2 in upcoming blog posts!

I’m going to give some brief tips on what to expect in each stage I share. Then, you can think about where you are and decide which stage of growth sounds familiar in your Salon Industry Business.

This will give you a level of clarity.

It will give you direction on things you can start or tweak depending on what stage you find your business in.

Don’t worry, after, if you’re still a little uncertain about your unique position, I’ve created a Free Money Nugget that you can download, answer a few questions, and have a complimentary SOAR CALL with me.

The First Stage:

The Seed Stage.

As I was planning this blog post, I thought of an opportunity I had about 4-5 years ago with the Chamber of Commerce in our area. I was asked to teach a group of Budding Entrepreneurs for a SEED GRANT program in the ground root stages of developing their business. My topic for my session was, SEED, TIME, HARVEST!

As I am recollecting now, it was so in line with the 3 stages we’ll discuss over our next few blog post!

Okay, The Seed Stage!

  • This is a beginning stage( outside of creating a vision) of your Salon Industry career.

In this stage, you are trying to find your way

  • You may find yourself hitting the pavement passing out your cards a lot.
  • Talking to people…networking!
  • Doing an extreme amount of learning and taking classes!

For me, in my first years, although I still take classes now, I took so many classes from so many experts. I bought many courses online when I opened my salon and stayed connected to my mentor.

This helped me get a better understanding of my business.

I spent a lot of time really promoting my business to those in my local community.

You may find your self doing this now. It’s necessary! Especially in The Seed Stage.

This is a lot what goes on in the early stages!

  • You are the marketer
  • You are the appointment scheduler
  • You’re the person pretty much doing it all at this stage.
  • you’re building up your visibility and the letting your community know that you exist 
  • You just need clients. You aren’t particular at all about who that client is, you just need butts in seats.

As your clientele/salon business begins to grow, it can become overwhelming… Being the one-man show.

When the frustration comes, it is often time to move on to the next stage of Growth in your Salon Business. You begin seeing the need for more attention to the real business operations of your Salon Career at this point.

In today’s times, an online appointment scheduler, (or receptionist for a Salon Owner), a website, and email marketing are a few tools that could help you to not feel so overwhelmed, work smarter, not harder and not be as frustrated about running the business side of your hairstylist career or salon.

As stylist, we often focus so much on the skill set! (they didn’t tell us we’d have to learn business too)😙

However, even the greatest skilled in doing hair, can still do feel frustrated.

Again, it is normally time to move into the next Stage of Salon Growth.

I can’t wait to share the next stage with you. If you are in that frustrating portion of The Seed Stage( which by the way has nothing to do with how long you’ve been doing hair or being licensed)

I’m certain hearing details on the next stage will give you some clarity on deciding if it’s time for next steps.

You can also click here to watch a short video I did on the 3 stages that explains more!

I’ll dive deeper into the next stage on next week in our next blog post!

Until then, Don’t forget , you can download the Free Money Nugget with a short questionnaire that will give you more clarity about where you are. It will also allow you an opportunity to speak with me on a FREE SOAR CALL for added direction! Yessss!

Knowing what stage you are in helps tremendously.

P.S.

The number of years you’ve been a licensed professional or a salon owner doesn’t always match the Stage You are in your business. You could very well be a newbie in the industry, but still be ready for the Next Growth Stage in your Salon business.

Until next week!

Success on Purpose

Tanya

Beauty Business Consultant helping Salon Industry Professionals create the business and lifestyle they love.

I had Plans to retire from doing hair at the age of 35 :(

 

I remember early in my career saying I would retire when I was 35! (SMH)

 At 29,( after almost 10 years of my idea of being successful), I realized that at the rate I was going it was not going to happen!

Was I busy with plenty of hair clients, yes!

Was I making a good living, yes!

But, what I forgot to do was figure out what that looked like,(retiring at 35). I laugh now, but I did have big dreams even at a young age.

What strategies would I need to produce that kind of income to do that comfortably?

How would I have to market myself/business to produce those results

(numbers)?

I guess I thought if worked harder it would happen( do more heads)

 Just like many of the dreams salon owners and hair stylist have in the industry, there isn’t a real plan /strategy to make it happen. Working harder doing what they are already doing becomes the plan.

 It’s easy to be fooled by the busyness of it all! I know first hand!

But, we all know you can only do but so many heads, but for so long.

So, I made another goal, that I would not depend on working behind the chair at the age of 40 to earn a living. My goal, when I opened my Salon in 2003, was to not be solely dependant on my income “alone” behind the chair. I knew when I went in the door I wanted others working with me, I wanted a TEAM.

And I created a strategy to do just that!

 

I realized that what I was doing prior to the new goal( slaving behind the chair), would only yield the same results, and I would wear myself out if I didn’t do it differently.

My biggest results have always been when I found another level of clarity on the HOW TOS. The more intentional and strategic I became about my business, and the more consistent I became about operating systems, the more I produced results that matched my true desires and values!

This thought process may very well be over the top for some, many often think, “It doesn’t take all of that!”

Let me know what they say in about 10-15 more years of doing the same thing and expecting different results 🙂

But not to a salon owner or hair stylists who’s serious about making their business one they can retire from, grow from, provide comfortable opportunities for their family from, use as a foundation to invest in things that allow them to leave a legacy and create a business and life style they love.

 It’s not too much for them!

It won’t be too much for some one who wants to learn what they need for their next level because when all the smoke clears, the facts of what they are doing don’t truly present themselves favorably.

They know they can do, have, and be more.

It’s not too much for that Salon Owner or Hairstylist who knows they want more!

Is that you?

Would you like to have more control over your salon business daily actions and profits?

Where ever the wind blows is the direction we head when we don’t understand who we are as Brand, When we don’t have a Brand Strategy, and a marketing plan to grow our business and profits.

 

Much of a career that is not clear nor intentional will be found just trying stuff, reacting and putting out fires.

How do I know? It was once me. Yes, I was earning good money, I even had dreams, but I had absolutely no strategy that made sense as to HOW I WOULD GET THE RESULTS OF THE DREAM.

Here’s a video you may find interesting!

Success On Purpose,

Tanya

P.S.

Our Brand, Build, Profit Mater Session – For Salon owners early opportunity Ends tonight at midnight. Fill out the questionnaire to have Consult about your business goals and qualify to sign up for the Promotional rate. Installment plans available

Go here for details bit.ly/bbpclarity