Let’s Face it!
The way you attract customers into your salon business has changed! Gravely! And the past 10 to 15 years, ” back in the day”, as my daughter Jaden states it, there was no such thing as having to convince people on social media or learning all of this technology to get a customer!
I want to share some things with you that I think will help you in your frustration!
If I’d had this simplified outlook on my salon career, the 3 stages for Salon Growth, I’m sure it would have been a lot easier for me in my different levels of success.
Understanding where you are and what’s right at the next level can offer hope and direction. Twenty-some years ago, when I started out as a licensed cosmetologist in the salon industry, building a clientele was nothing like it is today.
Guess what, your Salon Business or Hair Stylist Career has about three stages of growth for you to embrace.
I’ll share the first stage with you and share the other 2 in upcoming blog posts!
I’m going to give some brief tips on what to expect in each stage I share. Then, you can think about where you are and decide which stage of growth sounds familiar in your Salon Industry Business.
This will give you a level of clarity.
It will give you direction on things you can start or tweak depending on what stage you find your business in.
Don’t worry, after, if you’re still a little uncertain about your unique position, I’ve created a Free Money Nugget that you can download, answer a few questions, and have a complimentary SOAR CALL with me.
The First Stage:
The Seed Stage.
As I was planning this blog post, I thought of an opportunity I had about 4-5 years ago with the Chamber of Commerce in our area. I was asked to teach a group of Budding Entrepreneurs for a SEED GRANT program in the ground root stages of developing their business. My topic for my session was, SEED, TIME, HARVEST!
As I am recollecting now, it was so in line with the 3 stages we’ll discuss over our next few blog post!
Okay, The Seed Stage!
- This is a beginning stage( outside of creating a vision) of your Salon Industry career.
In this stage, you are trying to find your way
- You may find yourself hitting the pavement passing out your cards a lot.
- Talking to people…networking!
- Doing an extreme amount of learning and taking classes!
For me, in my first years, although I still take classes now, I took so many classes from so many experts. I bought many courses online when I opened my salon and stayed connected to my mentor.
This helped me get a better understanding of my business.
I spent a lot of time really promoting my business to those in my local community.
You may find your self doing this now. It’s necessary! Especially in The Seed Stage.
This is a lot what goes on in the early stages!
- You are the marketer
- You are the appointment scheduler
- You’re the person pretty much doing it all at this stage.
- you’re building up your visibility and the letting your community know that you exist
- You just need clients. You aren’t particular at all about who that client is, you just need butts in seats.
As your clientele/salon business begins to grow, it can become overwhelming… Being the one-man show.
When the frustration comes, it is often time to move on to the next stage of Growth in your Salon Business. You begin seeing the need for more attention to the real business operations of your Salon Career at this point.
In today’s times, an online appointment scheduler, (or receptionist for a Salon Owner), a website, and email marketing are a few tools that could help you to not feel so overwhelmed, work smarter, not harder and not be as frustrated about running the business side of your hairstylist career or salon.
As stylist, we often focus so much on the skill set! (they didn’t tell us we’d have to learn business too)😙
However, even the greatest skilled in doing hair, can still do feel frustrated.
Again, it is normally time to move into the next Stage of Salon Growth.
I can’t wait to share the next stage with you. If you are in that frustrating portion of The Seed Stage( which by the way has nothing to do with how long you’ve been doing hair or being licensed)
I’m certain hearing details on the next stage will give you some clarity on deciding if it’s time for next steps.
You can also click here to watch a short video I did on the 3 stages that explains more!
I’ll dive deeper into the next stage on next week in our next blog post!
Until then, Don’t forget , you can download the Free Money Nugget with a short questionnaire that will give you more clarity about where you are. It will also allow you an opportunity to speak with me on a FREE SOAR CALL for added direction! Yessss!
Knowing what stage you are in helps tremendously.
The number of years you’ve been a licensed professional or a salon owner doesn’t always match the Stage You are in your business. You could very well be a newbie in the industry, but still be ready for the Next Growth Stage in your Salon business.
Until next week!
Success on Purpose
Beauty Business Consultant helping Salon Industry Professionals create the business and lifestyle they love.