Why hair stylist and salon owners struggle and how to stop.
When Hairstylist and Salon Owners find themselves struggling, it’s often at the beginning of their career or after they’ve been in the industry for quite some time.
I’ve had an opportunity to work with numerous hair stylists and salon owners and many of them have the same thing going on when their career begins to feel like struggle, regardless of what stage they are in their career.
And one of the main reasons this happens is because they’re all over the place!
Many are trying to learn so many new things at one time.
And sadly, don’t recognize they are in this stage.
What I see going on in the industry is salon professionals are trying to learn either, every new trend or style that is coming out, or they’re trying to put the cart before the horse and what’s happening is their career becomes a juggle. There is no solid foundation or consistency to build from.
There’s no flow to what they’re doing.
Doing a lot of busy stuff becomes the normalcy, and without awareness, it continues to happen for quite sometimes without profitable results.
Licensed stylist are then left feeling like, “Where is my money going, where is my time going and feeling burned out in that space.
I want to share the thing that helps to combat this type of struggle.
That thing is Mastery!
I believe in mastering things.
Now, this wasn’t always the case. But even before consulting, in my early years when I was full time behind the chair, I did finally recognize that I wanted to specialize in healthy hair.
Once I learned to market myself that way, to the right people, my clientele soared more smoothly, and I didn’t work nearly as hard!
I had been doing a lot of weaves and really trendy styles, and there is nothing wrong with that. It was great, I got paid. But paid and burned out. I had to have sooo many supplies on hand because I tried to offer everything under my licensing!
You probably have a cabinet, drawer or some type of container with things you rarely use! But it’ need them because it’s something you offer on your menu!
Or, you could be a stylist that does really great work, but you kind of just mesh into the sea of confusion with all the other stylist!
If you learn to master a few things you grow at a much stronger rate.
If you were to sit down and talk to most successful people, they’ll tell you that they’re getting really really good at a few things, not 20 or thirty different things! The more their income increase they put their efforts into doing FEWER things!
Now, if you follow me on my Live Salon Biz trainings on Facebook, Periscope, or Instagram, you know that I love to look up words and find out extended meanings for them.
So I took the liberty to look up the word MASTERY.
I was blessed because it mentioned three words I want to share with you that can be pivotal for you in your career if you grasp hold of.
- One word was control which is what Mastery gives you. You know it’s more difficult to try and do a whole lot of things than it is to simplify your processes and do a few things really well! That offers you a measure of CONTROL
A lot of what it’s going on when you’re trying to do a lot of things is really based on mindset.
Your mind is saying, “Let me try this, let me try that,” and actually end up being all over the place.
So the word control was prominent for me as I read the definition of mastery. Mastery gives you a level of control1
What would more control feel like to you in your hairstylist career?
What does that look like to you?
- The next word was superiority.(syn. Advantage, lead)
When you begin to develop Mastery in different areas of your salon career you actually put yourself in a place a superiority.
Average rarely gets noticed.
If you want to get really really good at something it never occurs because you’re doing 50 different things. It happens because you are consistently doing a few things over and over and over again. It causes you to perfect it and stand out from the crowd.
Think about it! You probably can name three to four salons in very close proximity to where you service your clients today. So, with everyone holding the same professional license, what’s going to be different about you from the next person?
Have you ever struggled to find out what’s different about you from the average stylist?
The answer is what you master!
You can only do that if there are a few things that you’ve gotten really really good at!
- The last word that stood out for me when looking up the definition for MASTERY was the word Dominate!
Now, this was really really good to me because I’m a Kingdom Entrepreneur and one of the calls that a kingdom entrepreneur has is to take Dominion! Which is very similar to the word dominate.
Dominate has such a masculine flow to it that doesn’t roll off my tongue easily, so I’ll stick with the word dominion.
I like that better.
That’s what Mastery allows you to do.
Take dominion (usually associated with territory) (A position for you in the marketplace)
Is this registering to you?
Are you beginning to see what simplifying things can do to create a unique space in the marketplace for your career?
- It gives you Dominion!
- It creates a space for you!
- You’ll become known for those specific things and people will come and do business with you (quicker, sooner, faster,) who need the thing that you’ve become really great at.
Today’s consumers are looking for people who specialize in the things they find value in and wish to invest their money in!
- Your customer service
- Your marketing!
- Your skill-set on a few things
- Your Business Practices!
Master Those Things!
Most stylist make the grave mistake of trying to be everything to everybody and it just doesn’t work.
For instance, imagine someone calling your salon business and wanting you to do this amazing new trendy hair styling skill-set that you don’t know how to do.
Do you tell yourself, “Man, I got to learn this new skill set?”
If you do this every time with each new caller (SN: there may be a branding/marketing issue), or each time you see someone else doing it on social media, you’ll find that you are in this never-ending stage of learning new skill sets. Never mastering them enough to really operate at the highest version of yourself, charge your worth… and really profit.
You’re always at the beginning stages of something instead of stages of mastery.
Chasing Clients instead of Attracting them
This leaves you in a phase of chasing clients instead of attracting them… making the process of getting new customers even harder.
Mastery helps you attract clients with greater ease. You’re clear about what you are great at so your perfect people, who are looking for those services, find you much easier.
Let’s think about this a little deeper. For every new skillset, you are going to learn you now have to learn how to market it. Marketing is a BIG area to focus on mastering.
Much of it is in identifying “your perfect people” for what you offer! It’s how people become aware of your business.
Having a few things to focus on when marketing makes the whole advertising and marketing process more simple!
Once you’ve mastered who your target market is (your perfect people) your marketing messages are speaking to the same people consistently! You’re no longer trying to get everyone to be a butt in your seat! Just the right ones!
I know you’re probably saying, “I am creative!” This seems boring!
Now you don’t have to dull your creativity and only do one hairstyle forever! (Remember we are talking about Mastering a skillset!
But, if you focus on getting really really good at one or two of those during a specific time frame it will begin to bring in the revenue you need in order to invest in adding other things to your list. This will help you Master growing your salon career or business.
- consistency in your daily processes
- even minimizing the supplies you’re having to keep on hand
- better understanding on how you Market your business
- and how quickly your business grows. (COIN$)
Hairstylist and salon owners are struggling because they’re trying to be everything to everybody!
When money is low, “Maybe I’ll add a new service to the menu!
Stylist are attempting to do every new thing that comes up on the scene without mastering the right things.
I see stylist on social media who do really really great hair, with 10’s of thousands of followers, but they have to sell their services for cheap. That should not be the case!
I immediately know there are some business building principles they haven’t mastered!
Regardless of how good you are, if you don’t have anyone to do the services on, it’s of no use.
Learning the BUSINESS OF HAIR is the thing you need to focus your efforts on mastering!
Mastery will rebrand you,
simplify your processes,
attract your perfect people,
and give you consistency in your revenue!
What do you need to MASTER?
What do you need to simplify in your daily processes?
Take a moment to write down 3 things you are going to focus on mastering, make sure that one of them is the Business of HAIR !
Success On Purpose
Tanya (MASTER SOMETHING)!
P.S. Enrollment is open for the Mind Your Business Beauty Camp.
A business building and Marketing resource with 24-7 access to 12 Modules of training
To help you:
- Profit more in your business
- Identify Your Target Audience (Your Perfect People)
- With your Social Media Marketing
- Understand Salon Promotions( Cheap doesn’t mean butts in seats0
- Video Marketing
- Pricing your services to profit and more .
- BONUS MONTHLY COACHING WITH ME
- BONUS COMMUNITY WITH OTHER STYLIST SMASHING THEIR GOALS
For a short time, you can join us for only $34.99 for your First Month!
The Investment cost will change soon until it back to normal price. Click here to access it now and begin your journey of MASTERY!