The industry has changed so much! I have been a licensed cosmetologist for over 23 years now. And a lot has changed.
Even for me.
At some point in my career, I went from constantly hitting the pavement and using tried and true strategies to build a clientele( that still work) to coupling them with more creative client building strategies.
I share a few at the end of this broadcast.
Now, as a Business Consultant to Salon Owners and Hairstylist, many share they are simply trying to find their way in this new online and digital world.
I will say that owning a salon and having a need to not only build a clientele for myself but for staff as well, caused me to have no choice but to be creative, innovative and even take a few uncomfortable risk in marketing to make it happen.
Well, when you’ve never done something, like Facebook, built a website or marketed online, it can be uncomfortable! But I didn’t let that stop me! Creating a salon business that I loved was important to me when I was a salon owner.
Now, we all Know, if it’s important to you, you find a way!
I talk to Stylist and Salon Owners often who are overwhelmed with all of the new technology and some of the new trends in styles and hair “fashion” today.
My advice is :
- The internet is your friend. Start with a few simple strategies you can be consistent on until it becomes easier.(I’ll list some below!)
- Stay relevant! , But this doesn’t always mean know how to the latest weave, or lace front or crochet style even.
Relevant can actually mean going really deep into your niche.
Your niche is something that is very comfortable or suitable for you.
As a licensed cosmetologist, you can do and market A LOT OF DIFFERENT SERVICES! However, if you really enjoy cutting, go really deep in your knowledge and skillset of cutting. You really don’t have to be all things to all people. Just amazing to a few people. A few may mean 100 people out of the billion in the world.
Does this help you understand NICHE better?
Does this paint a more clear picture of why you don’t have to learn ALL the latest styles and techniques to be profitable?
Now there are a few skillsets where having a strong basic foundation in will help.
However, if your knowledge in a niche area is amazing and you market properly you probably won’t have time for much more!
Just focus on Mastery! (get really good at a few things) Your sense of urgency to become better should also align with how fast you’d like to profit!
So, if you are worried that you can’t keep up with Today’s salon industry and all the new strategies and techniques, Breathe. Pick a few to get great at
- Strategies to attract the right customers to your website and physical location!
- A niche area to dominate in
- And my all-time favorite…email marketing
These are just three of my top suggestions for success in today’s times for the Salon Industry!
I’ll be sharing more detail in my private Facebook Group for Hairstylist and Salon Owners! JOIN OUR TRIBE!
Success on Purpose,