People will pay more for a Great Experience

I didn’t go to my favorite stores this morning in order to save time.

I stopped to two other stores to grab some small items I needed and was quickly reminded why I’ll pay a little more just for the experience.

So, the first store I went in, the attendant is down one of the isles I happened to turn down, stocking shelves with inventory. I spoke and proceeded to get what I need from that isle and headed to the register. (which is visible from the aisle we were both on)

I stand there for a 2-3 minute time span. I don’t turn around but I’m listening to see if I can hear footsteps headed my way.

I don’t.

Mind you a good 3 more minutes has gone by. The store is not busy at all.

I know that doesn’t sound like a long time but it’s a long time when someone who works there sees you waiting and doesn’t address you in any way.

No, “Ma’am, are you ready?”,


“Ma’am I’ll be there in just one moment.”


 I said to myself, “Well maybe she didn’t even pay attention to the fact that I went to the register.”

Which is really something that should just be normal, but…

I turn around and say, “Ma’am I’m ready.” Notice I didn’t leave the register to go find her, I simply turned around. This is how close in proximity we were.

She said. “I’m coming” in a very hard voice. As if to say, “Don’t you see me doing something?” Then proceeds to put more items and things on the shelf for about another 2-3 minutes.

I can not…lol.

She finally proceeds to walk over to the register, really, really slow, as if I’m a problem.

Everything on the inside of me was balling up in a knot because one of the things I work with businesses on is creating their brand, their culture, and perfecting their customer service experience. I think because those are my sweet spots I notice when things are really off and they usually line up with other things that are going wrong in the business, even the profits.

Whether is untidiness, uncleanliness, disorganized, etc.  they normally line up.

This just reminded me of a book my girlfriend shared with me years ago that really put me in a space of awareness.

“The Way you do anything is the way you do everything!”

Still with me?

There is more!

All because I decided to go outside of my normal choices.

Have you ever done that? Chose something quicker,  or easier and regretted it?

I proceeded to another store (not one of my favorites.)  before hitting the highway to head home. I had dropped my daughter off to school and going home to prepare to get dressed for her 8th-grade graduation. YEYYYY.  But that’s for another post.

This next store is Food Lion grocery store. I don’t mind going to Food Lion(Publix and Harris Teeter are my normals) but this particular Food Lion is not the best so I really avoid this one. But I only needed to grab some cashback at the check out to avoid going on the other side of town to my bank.

The perfect quick alternative right?

When I walk up to the register there is a lady in front of me being serviced with two baskets full of groceries.

It looked as if she had things for an event or party. Maybe someone was graduation in her family too.

I stand and wait patiently.

This was a moment for me to either stand there and be frustrated or just accept the simple fact that I had to wait. I get to choose how I feel in every experience.

In my mind I did say, “Is there no one else working but her?”

Maybe after about 7 minutes of waiting a young lady comes out and goes over to a station area as if she is checking into work.

Yes, I thought.

But she isn’t coming to a register.

I said okay, she’s probably a manager doing something else. Time goes by. Walking slowly she says, “Ma’am you can come to this register, I’ll get you”

The lady with a lot of groceries in front of me may have only had about 20 more items before she’s finished being checked out at this time.

I proceeded to go around to the other register.

This cashier is in slow motion. Fixing little things around the register(not signing into the register, just little stuff, talking, looking around, fixing items on her clothes)

I couldn’t make this stuff up!

I actually finish around the same time as the lady that I was previously behind. 

The attention to detail for the customer waiting to be serviced would have never happened at my favorite stores. And if they did it would be very rare. There would have been an apology or some type of acknowledgment. For those reasons alone, I’m willing to pay more for the experience!

These are small things businesses overlook or do consistently as it relates to customer service. They determine what type of customer they get by actions. They develop their Brand, their culture, and an organic attraction for their customer base, and business.

There are simply some consistent loyal customers, like myself, who are willing to pay more for a better, more thoughtful experience.

With all the new things trending we must never forget that stellar customer service sets your business apart.

I do entire strategy sessions and trainings to businesses on this subject outlining customer service, customer experience, and client attraction systems.

It was one of the things that separated my business and our team organically when I owned a brick and mortar. It was a resounding comment from customers who did business with us!

Excellent Customer Service”

It still works and should be an intricate part of your team building and coaching to your staff.

Success On Purpose


P.S. I will be deep diving on this in our TEAM building segment at the

Will You be Joining us!

August 3-5, 2019

Asheville NC

This is our Venue. Breath Taking Views.

Strategic Leadership Growth Retreat Venue

Does your business run when you aren’t there?




In 2003 I opened a brick and mortar business, at that time it was a Salon & Boutique.
We offered only hair care services at that time( later a full-service Day Spa)
specialty clothing, ( I had formed relationships with wholesalers in the Garment District in New York, The Atlanta Market, and Wholesale companies online.) We only carried 3 of any clothing item at a time.
Skin care products,( Pure Shea Butter, Lotions and soaps)
and hard to find perfumes and fragrances. More of a Lifestyle Salon.

In 2005, one month shy of 2 years after opening I had my daughter.
After two weeks of being out of work completely, I attempted to go back to work( not servicing clients) to operate my front desk. I wanted to see hands-on how things were going! I got nightly reports of the sales from staff, but I needed to see 

That didn’t work.
I was not ready .
I realized quickly after only a few hours at the desk that I would do the entire 6 weeks like I very well should.

At 6 weeks I was struggling emotionally to leave my daughter in someone else’s care.
Luckily, one of my clients owned several Day Care’s in our city and one of the locations was a small private location for infants attached to her home. YESSSS.
That was definitely my best source of comfort because she had been a client of our salon for years. Even prior to me opening my own location.

She actually gave me this journal about a year before I stopped being a booth renter and on to ownership.
I wrote everything in this book, wholesale distributors, plans down to the dollar, marketing and retailing courses I would take, and several systems I created that would be the reason I was able to stay out of work and still function.

So off I go, back to work servicing clients in my business.
Then, my daughter got sick with a respiratory infection that had me out of work again. This time, I did not return to work fulltime for 8 months. I only worked about 4 hours of 2-3 evenings each week, but the salon remained open.
Thank God, my daughter didn’t stay sick for 8 months, but I really wanted her to be older before taking her to back to daycare.

How on earth did we stay open? I was in almost 2000 square foot of building, with staff, and in a prime location!

When I look back on it, I was nervous at that time. We were still fairly new, some of the staff were new, but systems, goals, and having other revenue streams definitely helped us in that season.

So many service-based business owners open the business and build jobs for themselves that require them to be present to make money! Even if they have staff, their focus is on getting clients for themselves.

I feel the goal for owners should be personal mastery and developing leadership not necessarily focusing on doing more customers themselves.

That experience taught me early that I wasn’t superwomen, it was okay to need help, and doing it alone was not the goal!

I encourage you this morning to get clear on your Growth Path for your business.

Build one that gives you time freedom and revenue without you being present!

You will build it and strategize completely different!

Success On Purpose

Your Transformational Growth Strategist/Business Mentor/ Life Coach


 You can always connect with me for a complimentary call about your business at

It’s not too late!

-Be willing to do it different!What could you do different in your business now so you can live greater later--It’s not too late!

One of the main things I’m noticing when Consulting with Service-Based Business Owners is this uneasy feeling they have about their age, or the number of years that they’ve been in the industry yet feel unaccomplished, or even some of the things they feel they may have failed at in the past. This weighs heavy on my heart because I understand it is very possible to experience burnout and lose hope about what you’re doing. It’s important to know that you can reinvent yourself. When I think back on my career, I have reinvented myself on several occasions within thr industry!

It’s important to know that you can reinvent yourself. When I think back on my career, I have reinvented myself on several occasions within the same industry!

Recently, I hosted my 3D Success Mentorship and Branding BootCamp and featured my mentor from the beauty industry to facilitate one of the weekly sessions. One thing she stated in the class that stood out for me was centered around reinvention. She actually talked about three very important principles for any entrepreneur or person who owns a business… Discovery, Branding, and Reinvention. The reinvention stage really connected with me because of what I’ve been hearing from several stylists who have been in the industry for 10 or 15 years who feel the industry may be something they need to just do away with.

When in actuality, they may just need to “rediscover and reinvent themselves”.

So, if you have been feeling as if it’s too late for you or the success you want to reach is never possible, I wanted to encourage you and share about five people you know, may have seen on TV, or in media and in the news, who actually came up on their “Big Moments” at the age of 40 or beyond.

  • If you’re in your 20’s and 30’s, you just hit the 30 mark, and feel like you haven’t quite achieved what you desire…all hope is not lost.
  • If you’re 40 or 50 years old and finding you just don’t know what to do in the industry you’re in…maybe reinvention is actually what you need.

Here are 6 people who made it big well after their forties:

Martha Stewart

Viola Davis

Vera Wang

Samuel L. Jackson

Samuel Walton

Henry Ford

…just to name a few.

Each and every one of these well-known people were well into their forties, some even 50’s, before they had their “Big Moment”.

So, I want to encourage you on today that it’s not too late.

Maybe you just need to take a look at all the things that you’ve learned, the areas you can improve on, and do what my mentor suggested, “Reinvent Yourself”.

I did. Here is how my journey went! I went from college student to Beauty School student, to a salon assistant, to an employee at a salon, to a booth renter, plat form artist, educator, to a salon owner, and now to a Business Consultant for the beauty Industry! Each and every one of those stages required me to take lessons I learned prior, learn new things, and reinvent where I wanted to take my destiny.

 I’m here to encourage you that is definitely not too late.

What is it you really want to do?

There are many ways to take what you know, and not necessarily n start all over, but build from where you are and reinvent yourself.

Watch this Free 3 part video series. Get Pen and Paper and be sure to fully answer the questions!

From my experience to yours

Tanya Wilson-Cherry

Beauty Business Consultant

Certified Life Coach

Tons tars like you and EVERYDAY people walking out this jewel called Life.

A thin line between love and hate!


With a culture that has become knowledgeable with information, right at their fingertips. With a generation who has become quick to take freedom to its ultimate limit. With few boundaries and a lack of genuine concern for others it is easy to perceive correction as a form of hate by those who are bombarded with the ways of the world.

Leaders and teachers are often walking a thin line of being considered or called mean or judging.

Business owners battle with giving instruction and correction, because of the sensitive employees who find it difficult to handle correction without offense. Being reduced to run businesses for which they dread to lead.

Parents being accused of being unloving because there is a constant need for correction.

Spouses being accused of complaining or nagging… because of a wayward spouse.

There is definitely a thin line between love and hate being placed in the minds of generations walking out life in today’s times.

Many chosen for leadership positions are stepping down  because of the pressure they endure in their attempts to bring clarity to those who are unaware, that fight them tooth and nail with self-righteousness and a lack of respect and honor for truth. And even stepping down because  their own wrong motives and personal agendas are back firing.

More time is needed, teaching about love and learning how to love. Our culture needs a clear understanding of what love really looks like. Most are loving and leading the best way they know how.

Time has to be given to teach more leaders and those being led what love looks like, to broaden that thin line between love and hate. Understanding that love and correction are a correlation to one another.

Our culture needs affective ways of delivering correction. Delivering correction affectively also makes a difference.

When authentic love is not always leads to frustration and confusion.

Love and correction are not two items on total different ends of the spectrum.

But how their delivery does matter.

Let’s broaden the line between love and hate.

God’s love is the perfect example.

The understanding of love and a heart to love are revolutionary in everything we do.

To run an affective business, church ministry, to head a family, train children in the w

ay they should go, and have great relationships, authentically loving is needed. The one piece that can allow hate to slip across the line is if  love is not present.   LOVE is the missing link.

From my experience to yours,

Tanya Wilson-Cherry

Consultant to stars like you and everyday people walking out this jewel called life.

Too Tired to dream again?

Is your normal routine causing you to miss out on life!

There are certain things that must be done daily, just to maintain. But often, in the mist of it all, you can forget to live!

Whether its work, home, spouse or children, life’s responsibilities can keep you pretty busy. Before you know it, 5-10 years have gone by and you forgot to live. You can be bombarded with responsibilities, that you continue to do, because you don’t want to disappoint others or because you signed up for it (5 years ago). Pay attention to what you have committed to that is no longer serving purpose in your life for where you are now.
No one wants to have regrets about all the things they wanted to do and never took the time to incorporate into their busy schedules. You can get so caught up in your routine that you forget to dream or imagine life being any different.
Don’t get caught in the bondage of normalcy. Normalcy can fool you into thinking that “this is what you will be doing for the rest of your life”. That this is all that life has to offer you for rest of your life. It’s time you started investing in yourself!

Life has so much more to offer.
I remember a time in my life where I  was just going through the motions. Not embracing anything new , just trying to support what I was already responsible for. Now that I have clarity, I get a surge of exhaustion just thinking about it.  I started reflecting and realized that some of the things in my routine were no longer important to where I was at the time, nor where I was headed. I began using my imagination and vowing to LIVE life, not just exist. One huge thing I did, I took a class in Florida that changed my life!  It was obvious that my vision was cloudy. I  then devised a system for my life to GET UNSTUCK. I knew I needed to invest in myself.

Guess what? This system I devised works for any one willing to apply it to their lives. Homemakers, hairstylist, small business owners, aspiring entrepreneurs. The principles in this system just work. I’ve taught this system before at a leadership conference for business owners, clergymen and everyday people looking for their next level, I have now turned the system into an upgraded class and made it relevant for RIGHT NOW. The world is forever changes and it’s important that we can adjust and change as well. Old systems don’t always work in new seasons.

I’ll be incorporating this system as a bonus in my upcoming MIND YOUR BUSINESS POWER CLASS this October. This will help you jump-start your new year. Success is merely planned results.

Did this year look too much like last year for you?  Make a conscious decision to invest in YOURSELF. An investment that always pays you back!

Save the date for my next upcoming class. It’s never to late for a fresh start in life and business! October 25, 2015 at the Holiday Inn Express in Greenville, NC!

Power class ad for team booklet


Don’t just go through the motions. Began dreaming again. Live your best life.

Invest in yourself.

Life can be different!

From My experience To Yours, cropped

Tanya Wilson-Cherry

Consultant to stars like you and everyday people.., walking out this thing called LIFE!


Are you using coconut oil?

wpid-PicsArt_1393946354857.jpgA healthy life is all the rage.  People are looking for healthier ways to live in their food choices, resources they are feeding their mind and yes, products they use for their skin and hair care. Our culture has taken a proactive approach to their life and learned the age-old benefits of all natural, unrefined and organic products.
One of my personal favorite finds is coconut oil. I LOVE IT! It has MANY affective uses. It has become a favorite to use on my clients as a stylist, as well as at home for my family. Here are a few ways I use it:
1) As a deep moisturizer conditioner:

*apply a quarter size in my hand and rub both hands together, (This almost liquefies natural coconut oil.) making it pliable and easy to massage throughout the hair. *For thin hair or those who are careful about the amount of oil on their hair, apply it before shampooing. *For thicker , more coarse hair that soaks up oil, you would apply after shampooing followed by a thorough warm rinse. For either hair type after applying, massage the coconut oil into the scalp and spot dab on those places experiencing dryness the most (usually the ends). Use a medium size comb to comb through hair and place a protective cap over the hair while under a dryer for 10-20 minutes depending on clients hair type or need

This is after a treatment. No added oils or sprays were used to create sheen after shampooing and conditioning!

!Lanet with coconut oil treatment
2) For twist , twist outs, and lock maintenance.
Apply small amounts to the roots of the individual locks or twist, before twisting. This is very good for natural hair (chemical free) that tends need a little extra moisturizer!
*I don’t use any gels or pomade with the coconut oil when twisting hair unless it’s around unruly edges.
3)To add sheen to a blowout before or after blow drying the hair. Use your best judgement. *A pea size usually does the trick.  Again you rub the amount in between both hands to make it pliable for an even saturation on the hair.
4) To smooth fly-aways in your hairstyle. Nothing like a polished looked, nor unruly pieces of hair in a style with their own personality :).  Again, a pea size depending on what style you are applying it to. Great for straw sets and flexi -rods or just to give a polished look to smooth styles and roller sets. *For rolled styles and straw sets apply a very small amount to each curl as you are styling.
5) For chapped lips
A great natural treatment to prevent and help heal dry chapped lips.
6) To moisturize dry skin .
Apply as you would your normal lotions and creams. After bath, pat dry the water from showering, leaving a little moisture apply to entire body.
7) To reduce the appearance of scars
Apply peas sized amounts to the affected area daily to reduce the appearance of scars.

* A great moisturizer for people who experience eczema .

These are a few ways I have enjoyed using coconut oil. I’d love to hear how you may have found coconut oil beneficial in your life.

For service visit

From My experience to yours,

Tanya Wilson-Cherry,

Consultant to stars like you and everyday people walking out this thing called LIFE!