How is Marketing your business on Social Media Working For You?

Has your marketing on social media been

HIT or MISS?

So many business owners post a few times on Social Media and fall off. They don’t get a lot of interaction and stop mainly because they feel they need to have hundreds of thousands of followers or likes in order to be relevant.
That is so far from the truth!
 I want to share a few things with you in hopes that it will help in your thinking (and implementing) about marketing your business on social media.
Firstly, let’s do a little thinking!
How many people can you actually service at one time?
(meaning in a day, week, month, or 90-day time frame)
Because social media is so busy and buzzing we often forget on any given day we can only service a certain amount of people at different levels in our business.
At this stage are you really looking for multiple thousands of people to do business with you?

Shift and say, “I want to first attract 100 consistent, engaged people who are actually getting value from what I share, asking questions, commenting or connecting for an appointment or to have services done with me.”

If you are clear on who you are as a Brand (Brand Clarity),
who your product or service helps,
and what you do for them,
you will realize that your business isn’t for everyone anyway.
You don’t need  100,000 followers to find a consistent flow of customers in your business to meet your current income goals.
Even if you are at the space where your business can handle more customers, you still won’t be for everyone.
 It’s important that you are attracting more of the RIGHT people. Not just a bunch of followers.
Now I know, posting, sharing, marketing, live streaming when there aren’t a lot of followers or likes takes courage.

Courage comes because you believe in yourself, your product or service, your vision and if you are like me, your faith in God.✅

 Your confidence comes from doing the work( posting sharing, going live) and getting results even if few applaud you publicly in the beginning.✅
 How do I know? Because I have Business Coaching Clients who have 1,000 followers, some less, who consistently service clients,
( booked baby and not overwhelmed) selling their products, and Coaching and teaching others in their area of gifting.
Clearly, it’s not because of the number of followers on social media, but because of strategy!
If your goal for Social Media is to give value, help people, and grow your business, this is a place you must shift from,
Feeling you need 1,000’s of interactions, followers, and likes on social media to profit more in your business will stop you in your tracks every time.
 You gotta shift your thinking in order to keep going, in order to get to your tipping point, in order to truly prosper.
You have to post with a purpose and a strategy bigger than just getting the most likes.
Simply because likes don’t always equal checks, cash, coin, securing the bag. #facts
Listen
⭐I’ve gladly helped people who maxed out on their followers on social media  FaceBook but weren’t earning money in their business.
⭐Recently, I ran across a Facebook Business Page of a guy who only had 5,000 people on his Like Page… but earned multiple millions a year in his business…
On a podcast, he shared that one of his clients( he named names to be able to fact check) Pay Pal(ed) him an additional $10,000 after their Coaching Session because of the value he gave.
Off the cuff👀.
If you follow me you know how much I talk about value.
 He Doesn’t have 10’s of thousands of followers.
⭐I also saw the story running through social media of a  young lady who had millions of followers on  Instagram but couldn’t sell 36 t-shirts to her audience.
I have clients who have worked with me and invested money who never clicked like on anything I’ve ever shared or taught on social media “before” working me.
⭐And most recently, my Mastermind Member shared she just  3x her weekly income from a call we did about 3 weeks prior. She’s been hitting consecutive weeks totaling $4500 with less than 2,000 followers on Instagram and even less on Facebook.
I am sharing all of this to offer you a new perspective in your goal setting for your Social Media Marketing.
Now I’m not saying you shouldn’t push for more connection, likes, and shares…because it definitely has its place,
I’m just offering a space of awareness and hopefully relief in extending you the courage to keep going.
 If you post because you need affirmation from other people you are likely to stop walking in your greatness.
 Deep down, if you’re only waiting for that, you’re likely to change what you’re doing to bring in profits.
You may post for the most reaction on social media or stop altogether.
You want to be sure to post what will convert customers, and mainly, attract the right people.
 Reaction and conversion on Social Media are two different things.
Both are ideal, but if your marketing is converting it means:
  • clients are opting-in on your website
  • signing up for your newsletter
  • reaching out to you in the DM
  • having services with you
  • and becoming a client!
Remember, the best thing you can do is get clear on who you are as a Brand (Brand Clarity), who your product or service helps, clearly explain what you do for them, and be consistent.
Your Growth Strategist, Business Mentor/Life Coach
Tanya
P.S. Maybe you have been consistent with little conversion or simply know you aren’t clear on who your ideal customer is, how you help them and how to clearly share how you can help them.
I can help you with that!
Click here for complimentary time to gain clarity.
The  Complimentary
 Brand Clarity Call For Service Business Owners and Aspiring Coaches
The S.O.A.R. Call  For Salon Professionals
will get you and I connected for Clarity!

Does your business run when you aren’t there?

 

 

 

In 2003 I opened a brick and mortar business, at that time it was a Salon & Boutique.
We offered only hair care services at that time( later a full-service Day Spa)
specialty clothing, ( I had formed relationships with wholesalers in the Garment District in New York, The Atlanta Market, and Wholesale companies online.) We only carried 3 of any clothing item at a time.
Skin care products,( Pure Shea Butter, Lotions and soaps)
and hard to find perfumes and fragrances. More of a Lifestyle Salon.

In 2005, one month shy of 2 years after opening I had my daughter.
After two weeks of being out of work completely, I attempted to go back to work( not servicing clients) to operate my front desk. I wanted to see hands-on how things were going! I got nightly reports of the sales from staff, but I needed to see 

That didn’t work.
I was not ready .
I realized quickly after only a few hours at the desk that I would do the entire 6 weeks like I very well should.

At 6 weeks I was struggling emotionally to leave my daughter in someone else’s care.
Luckily, one of my clients owned several Day Care’s in our city and one of the locations was a small private location for infants attached to her home. YESSSS.
That was definitely my best source of comfort because she had been a client of our salon for years. Even prior to me opening my own location.

She actually gave me this journal about a year before I stopped being a booth renter and on to ownership.
I wrote everything in this book, wholesale distributors, plans down to the dollar, marketing and retailing courses I would take, and several systems I created that would be the reason I was able to stay out of work and still function.

So off I go, back to work servicing clients in my business.
Then, my daughter got sick with a respiratory infection that had me out of work again. This time, I did not return to work fulltime for 8 months. I only worked about 4 hours of 2-3 evenings each week, but the salon remained open.
Thank God, my daughter didn’t stay sick for 8 months, but I really wanted her to be older before taking her to back to daycare.

How on earth did we stay open? I was in almost 2000 square foot of building, with staff, and in a prime location!

Systems.
When I look back on it, I was nervous at that time. We were still fairly new, some of the staff were new, but systems, goals, and having other revenue streams definitely helped us in that season.

So many service-based business owners open the business and build jobs for themselves that require them to be present to make money! Even if they have staff, their focus is on getting clients for themselves.

I feel the goal for owners should be personal mastery and developing leadership not necessarily focusing on doing more customers themselves.

That experience taught me early that I wasn’t superwomen, it was okay to need help, and doing it alone was not the goal!

I encourage you this morning to get clear on your Growth Path for your business.

Build one that gives you time freedom and revenue without you being present!

You will build it and strategize completely different!
#letsgrow

Success On Purpose

Your Transformational Growth Strategist/Business Mentor/ Life Coach

Tanya

 You can always connect with me for a complimentary call about your business at bit.ly/buildwithtanya

The Help

Holding Hands

As we move further along, we are now in the last quarter of 2018. Like really, 2018 has waited on no one. You may find yourself feeling like you didn’t quite accomplish the things that were on your list. You are not alone! Statistics say that over 75% of people who set goals at the beginning of the year began to  fall back from their plan late February early March. Seeing this fact, I thought about my own goals. Comparing goals I’ve set and accomplished, to those I didn’t, there were significant things transpiring for me during the times that I completed goals. I’ll list them for you:

#1 I formed a system and strategy for writing out my goals

#2 I didn’t set my focus on the things that could go wrong during the process, I  focused on how my life would be different once I achieved the goals.

#3 I constantly invested in things that reminded me of my goals… audibles, websites, coaches, consultants, videos, articles, books, and yes… Facebook pages 🙂 . ( I monitored what I was taking in)

#4 I kept my goals visibly accessible and revisited them often.

#5 I broke my goals down into small obtainable task

#6 I didn’t allow minor setbacks during the process to discourage  me to the point of quitting

#7 I  got help from a mentor, coach, and or spiritual partner; someone- who believed in, supported, and encouraged me, that I could connect with regularly.  AN ACCOUNTABILITY PARTNER. Someone who had next level information that I obviously didn’t have or I wouldn’t need help.
I realized that doing it alone was not always the best route to take. I had HELP. Someone who could hold me accountable, give me answers, advice, instructions and listen.

When you are pursuing your goals, dreams, and visions, not everyone around you will support you or believe in you, often times your friends only know as much as you do. They can’t see any further out then you can!

It is important that you have at least 1 person, an accountability partner, mentor, coach, consultant or spiritual partner, ( sometimes you need them all) that you can connect with when needed. Don’t isolate yourself. You become stagnant when you are completely isolated.

It’s perfectly normal to need a little help. We all do sometimes.  If you’ve fallen off from goals you’ve set at the start of the year, start now, right where you are. Use the 7 steps I listed earlier to HELP you turn your goals and dreams into reality! GET SOME HELP. Don’t drag on getting to your next level because you want to be the lone ranger and say you did it by yourself. No one who is truly successful can say that!

If you find that you are struggling to figure it all out, I’d love to help you devise a plan and assist in coaching you through the process!

I have two ways to help you now.

1- Join my Slay Your Plans and Profit Class begins soon for the last time this year!.

Early enrollment is open now! If you are tired of attempting to do it alone and not getting the results you desire or maybe you need clarity on what to do from someone who can help you strategize to get, “IT” done. Click here to join and change the last quarter and trajectory of your business and life for 2019!

  •  Listen in as my client shares her experience in the course!

CLICK HERE FOR DETAILS To Slay Your Pans and Profit 

2- Maybe you’d like a personal, one on one session.   If you’d like to work with me, you can simply schedule a time to work with me here: bit.ly/workwithtanya

 Where do you Need HELP?

From My Experience to Yours,

Success on Purpose

Tanya Wilson-Cherry

Your Transformational Growth Strategist!