The idea of S.M.A.R.T goals as a topic to share with you came from a room I moderated on Clubhouse. Another speaker brought up the topic, and I wanted to share my perspective with you!

A S.M.A.R.T goal is a standard phrase that floats around our corporate world and our entrepreneurial space as it relates to the concept of completing goals and getting to your next level.

Two reasons I don’t agree with S.M.A.R.T goals.

But first, let me give you google definitions of S.M.A.R.T goals, and then I’ll break down the acronym for the word smart.

A S.M.A.R.T goal is used to help guide goal setting.

Let me interject:

I’m huge on goal setting and using tools that help stay aligned. They are important! I even create them and teach them to my clients. So I am in agreeance that we need assistance in achieving our goals.

Google states that a S.M.A.R.T goal stands for







A smart goal incorporates all these criteria to help focus your efforts and increase the chances of achieving your goal. (Google says)

Now, here are the two reasons why I don’t agree with the S.M.A.R.T goal concept.

Achievable and Realist!

Those are both perception-based and often keep people stuck in what they currently feel is possible for them!

 I can look at my own path. I didn’t always think I could earn $6,000 in a matter of 15 minutes. It use to be a number I had to work weeks or even a month to achieve. Or at least I thought I had to work that hard or that long.

 When I changed what I thought… I achieved it.

For many, 6k is a fifth of the money they will make all year long. Meaning it would take several months to achieve that. So, if we continue to set goals from what we feel are achievable we simply repeat goals we’ve already attained before… unless our perception, truth, or understanding is changed.

We simply have this money ceiling or goal ceiling we continue to hit. Achieving the same thing over and over again.

I challenge you to change your idea of what’s even achievable because therein lies the limit.

 Number two. The next reason I disagree with the smart goal concept is because of the word realistic, another part of the acronym used for S.M.A.R.T. goals.

 I can look at many phases of my life and entrepreneurial journey that just were not REALISTIC to many people around me or even by the world’s standard.


~When I left college to embark on a craft and skillset. One that would later allow me to earn my first 6 figures in my 20’s from my own capabilities.

~When I decided to open a brick-and-mortar business in an area where no one looked like me as a business owner for miles.

~ At the fresh age of 30, I hired employees and staff (when that was not the norm in that industry), maintained, and thrived at that location for 10 years.

So many people continued to tell me what I was setting out to do was unrealistic.

~When I turn my facility into a boutique, when I changed the inside framework of the building, and expanded the services we offered I constantly heard it was unrealistic.

~When I developed a handbook, policy and procedure manual, hired a diverse staff, developed hiring and staff training, all the things, I constantly heard that was too much and it was unrealistic.

~When I decided to transition full time into Coaching and Consulting and work from home, location free, again I heard it was unrealistic.

 Guess what? I did all the things because I stepped outside of what was REALISTIC.

So two reasons I don’t agree with the S.M.A.R.T goal concept is because it’s asking you to do things from an achievable and realistic space and that depends on what you believe!

Statistics show that only 8% of people or less achieve their goals and that’s because they have identified them. But I challenge you to look a little deeper and see that those people also had a different perception of what’s realistic and what’s achievable.

Just like most athletes who beat world records, until someone saw that that unrealistic goal was achievable they simply felt it was unrealistic.

Most people have a limited belief about what is achievable. And furthermore, “Who even sets the bar for realistic?”

Have you been setting S.M.A.R.T. goals based on what you think is achievable and realistic?

Based on OLD perceptions, the voices of those around you, or the world views?

I invite you to step into a new realm of abundant thinking and possibility!

 Need help shifting your limiting beliefs so you can really achieve the goals you desire for your business and life?

 Start by shifting your belief system.

 Download this free guide on limiting beliefs to help you become aware of some beliefs that may have been keeping you stuck!

Click Here To Gain Access 
Success on Purpose,
Tanya Business Coach and Mentor
The Growth Strategist


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