What mentorship did for my career in the salon industry!

When I hear stylist who are in the industry three, five, even 20 years and they’ve never had a mentor my heart goes out.

It’s not to say you can’t make it without a mentor, but it’s definitely a lot easier, and the results you see are faster and more impactful when you have the wisdom of someone who has already gone the mile.
Ask every successful person you know how having a mentor impacted their career!
I remember my first year in the salon industry, actually, before leaving Beauty School, one of the busiest salons in my area came to our local beauty school and inquired about me working with their company.
Who does that?( such a blessing, no searching, no wandering)
I’m forever grateful as I think about it today!

Before beauty school was even over I was able to work in one of the busiest salons in town.
As soon as I graduated, I had sooo many clients. Literally, my first week’s check was over $800 and I was on commission( I only received 40%) You do the math!
I think I thought that’s just how it was out here in the streets (the real world after beauty school) as far as the hair industry was concerned. Clients are everywhere!
I just thought clients were plentiful and it was as easy as them coming to sit in your chair. That’s all I knew at that point! So, after a year in a busy salon, I got the big head and decided to step out on my own to rent a booth. Annnnd, I flopped! I couldn’t keep up my lifestyle, had my car taken back. What happened? I was skilled at styling and I was constantly doing new and repeat customers at the previous salon.

I later realized that the clients loved my work, but they loved the BRAND of the salon I previously came from. Their marketing, the way they scheduled, the added amenities. I didn’t have any of those concepts down packed.

Eventually, I moved to a city about two hours away and my life changed. I landed in, again, THE busiest salon in the area and it more grande than the first. They even advertised their services on BET( not sure if you’ll remember BET).

It was my first time experiencing a salon of this caliber. They had check out systems, assistants, amazing marketing, training classes and at least 15 busy stylists each day! They serviced major artist who came to town for concerts and events. Every who’s who in the area had visited one of their locations. The Salon was so active in the local community, hosting training seminars, participating in hair shows, fashion shows… you name it!

It was there that I met my mentor.( The Owner)

Although she was rarely at the salon, unless it was training day or in for a brief time, we somehow became close. Besides, she was managing one of multiple locations she owned and a beauty school in a completely different state!

It was there that I learned the foundations for the BUSINESS OF HAIR.

Inflight Hair Salon.

Over 7 salon locations(or more) at that time my mentor had established.

working at that Salon and being connected to my mentor( I ended up doing platform work and becoming an educator under her wings) shifted every single thing I did in the industry and definitely how I saw the industry. This experience was an even more impactful one than the salon I’d worked for before.
Guess what? I found out later that the previous owner had worked in one of my mentor’s Salons before! Wouldn’t you know!

I learned so much about systems, business, pricing, people building, growing a T.E.A.M. and marketing than I’d ever known before.

It has impacted my career in ways that I could never imagine not having done it.

22 years later Carolyn Marshall Covington is still my mentor to this day!
So, when I see hair stylist and Salon owners who haven’t had that opportunity to be under a mentor, I think of how much further along they could be with one.

It is the driving force behind me creating one of my staple programs. 3d Success- Mentorship and Branding Bootcamp- For Hairstylist and Salon Owners!


I had so many people reach out to me for mentorship that I created a Mentorship and Branding opportunity for Hairstylist and Salon owners. I’ve since worked with many hair stylists and Salon Owners from all over, mentoring them, helping them grow their business and understand their brand. I’ve seen shifts in their career in as little as 1 week to 90 days that gave them clarity, increase, and direction to continue excelling, reinventing, and prospering in the Salon Industry!

I absolutely stand by mentorship.
We learn 2 ways, TRIAL AND ERROR or the wisdom of others who have already gone the mile. And that way saves you a lot of headaches.

DO you have a mentor?
How has it impacted your life and career?

If you’ve been wanting guidance that will help you position your greatness for greatness, I invite you to join us in the next round of 3D Success Mentorship and Branding Boot Camp For Hairstylist and Salon Owners!

Click here for details and to join us!
P.S.
You get to experience my mentor in the Boot Camp as well. Learn more about her here!  

There is power in Mentorship!

  • You have connections that you wouldn’t ordinarily have that expand your reach!
  • You enlarge your chances for opportunity!
  • You get more done in less time because you know not only what to do from others who have gone the mile, but you know what not to do!
    Success On Purpose
    Tanya

Not Perfect But Progressing

 

What a blessing! 

I remember this day!
I was blessed to be in the presence of some really great and powerful future salon industry professionals a few years back at Miller-Motte College.

I taught a group of cosmetology students who had not yet entered the world, as they would know it, of the salon industry.

Studies show that only 1 in 4 students who attend cosmetology school actually go on to make it a career and retire from it!

I wanted to impart something that would possibly cause that number to rise!

I wanted to leave them with something that would help them stay focused and effective while on their career path.

I saw so much greatness. These fresh starters had the whole world in front of them and the possibilities were unlimited.

Here, Check Out The Selfies We took!

I wore one of my favorite shirts on purpose. Simply to remind them, “You don’t have to be perfect, as long as you are progressing and giving it your best!

Are you waiting to market your services, waiting to start your career, waiting to tell people about what you do when you feel it’s perfect?

We really have to check that internal voice of ours to make sure we aren’t listening to the wrong expectations from our self. This is why it’s so important to celebrate small wins.

What are 3 things you can think of off the top of your head that you have done, completed or succeeded in lately?

Not that it was perfect, or huge, but simply because you did it! Perfecting is a process that happens while you are in action.

 I wanted to remind the students of this on that day. I felt it would help them as they move forward in their career.

So many special moments occur for me internally when I teach.

One future professional approached me after class and said, “You changed my self-esteem and how I see myself.”

“WOW”.

That’s huge.

Mainly because how we see our self-determines what we feel we deserve and ultimately what we will be willing to try or do differently.

I gave them strategies to start immediately that will help them in their career path. Like, finding a mentor, coach, consultant, or friend who has been where they are headed. Someone who could help guide them through steps that would help to assure they don’t make as many mistakes or direct them on a path that would save time in achieving their goals and a few headaches in hopes they would not give up!

It’s so important that we have positive people we are connected to, who are goal-oriented and focused, to help us maintain our momentum as well.  For me, if I have changed at least one life in each event I host, I have fulfilled my assignment for the day. Helping someone avoid distractions and some of the things that slow up progress is important to me because I know how easy it is to get bombarded with information, wrong opportunities and doubt.

I share this with you because doing what you love and getting paid is possible. I absolutely love what I do!

Do you enjoy what you do?

Are you walking out your dream career or business?

Successful people do it every day. One step at a time, making mistakes and perfecting them as they go!

Successful people have figured out the systems and strategies that simplify life so that what matters most is what they focus their time and energy on. This is truly how people become successful and prosper.
If you know you deserve greater than where you are right now, it may not be that you are doing anything wrong, just not enough of doing what is right and most of that is found while MOVING!

Starting with your thinking.

It really doesn’t have to be perfect in order to see progress.

I understand wanting to do your “it” different. Setting goals to improve and grow are important. But it doesn’t have to be perfect to start!

Maybe you want to open a new salon business, and make more money in your hairstylist career, or learn new strategies to begin creating a business and life you love!

Just remember:

You don’t have to be perfect or have everything right, but you do have to start!

Often, we wait for things to be absolutely perfect and that time never comes!

Perfecting is a process!

You have to just set yourself on the path to achieving the business and life you desire!

 Success On Purpose,

Tanya

P.S. Join Me week on my FaceBook Business Page for Live #salonbiztraining every Monday and Wednesday 11:30 am (EST)

 

Go LIVE! How Video And Live Streaming Can help Your Business!

I remember the first time I began to have a true appreciation for video in my business. It was a class that I gave to stylist and salon owners in the beauty industry.

 I asked someone to record me at that time so that I could reflect on what I could do to improve my classes.

I did not have a YouTube channel but the person posted it on YouTube and in about 30 minutes about 300 people had already viewed the video. That video was made about six years ago and now has over 35,000 views.  I still, to this day, get clients that work with and pay me to consult with them about their business from seeing that very video.

It was actually a few years after the video was created that I really understood how powerful video was for my career and my business.

I have not stopped producing video content for my business since.

Studies show that 90% of consumers will watch content from business owners through video by 2019.

It will be one of the most effective forms of marketing, topping Face Book post, Blog post, etc.


There are several advantages on how video can do help your salon/stylist business.  I’d like to share with you!

1 Video creates a unique emotional connection with those who are watching.

People need to know, like, and trust you!

So, seeing you on video gives them an opportunity to create that connection so much faster than any other type of content your Salon or stylist career can produce.

2-Video allows you to repurpose your one-time effort.

I have several videos that were taken from events where I spoke to the Beauty Industry, the Chamber of Commerce, A graduating classes, etc. and all of that video footage has been repurposed for other things. I’ve used them on my website, in blog post, etc.

If you have informational videos, they can be repurposed, edited, used on your website to create “new Revenue”- yep you can sell it – It now becomes another stream of income.

~3 Out of sight out of mind!- Video allows you to spread your message to several different platforms.

It’s so easy to get smothered in the middle of so many post  on social media! VIDEO MAKES YOU VISIBLE!

 I begin using Periscope live stream, I hit the start broadcast, over a year ago now. But, after about one or two videos, I stopped for almost half of the year. I stopped because I wasn’t sure about what I needed to talk about, I wasn’t sure who my message was directed to and I needed a form of accountability. So, I hired a coach. I actually now broadcast on three platforms live ( Facebook, Periscope, and Instagram) with ease. I always have something valuable to share and I’m connecting with people who  do business with me, simply because I had accountability, got the right information, and begin to experience the benefits for my business. 

 If you are stuck, you know that going LIVE  will offer amazing opportunity but need accountability, I have an amazing resource that offers training on video marketing and coaching. Click here

You probably know the same thing I did before I fully committed to a plan for video marketing…. It works if done properly!

If you know that your business needs the exposure videos and Live Streaming can do for your business, Hit the GO LIVE button!

Let’s face it, we don’t want to get any further behind in the way we do business. (Doing Business as changed for stylist)

Remember the statistic, by the year 2019, 90 percent of marketing will be done by video.This is the way consumers are consuming content form businesses NOW.

More people watch video more than any other form of content, more than blog post, more than post on social media, more than post on Instagram… they are watching video! All of the other platforms are still working, but video creates the client connection faster!  IF you’ve been afraid to hit the START BROADCAST button or the GO LIVE, or even TO make a prerecorded video to market your products and services, you should really reconsider your efforts.

I did a broadcast , LIVE ;), 

talking about more benefits of Video marketing. Click here to watch it!

We are in a recession proof industry, but we have to know how to remain relevant. I know how it feels not to have the answers to next in an industry you love so much.

 

I’d Love to help you! Click Here

People have to know, like, and trust you to do business with you.

As an entrepreneur, hairstylist, or salon owner, you want to work smarter and not harder.

  • You want to create a way that you can connect with the customer, even long after you have made the marketing opportunity.
  • You can re-purpose your videos on several different platforms so that you’re not working so hard on your marketing efforts!

VIDEO IS KING!

From my experience to yours,

Success on Purpose.

Tanya Wilson Cherry

 

Owning your time.. smashing your goals!

People aren’t as guilty of wasting their own time as they are of allowing other people to.

 

I took on a fascination with planning after years of avoiding my mom’s advice of writing things down in the ever so trusty planner she bought me, without fail, every year since graduating high school.

I learned that things just flowed better for me if I had it written down.

However, even with writing it down, I had to adjust my life and schedule to find time to do the things on the list!

You know those list you write and still don’t get the items done. 

I soon learned that prioritizing my time was also a huge part of smashing my goals.

 

When I listen to entrepreneurs who struggle to accomplish goals or put things in place that allow them greatness for the future, one of the main things I find is the habit of not knowing what to exchange when using their time wisely. 

EXCHANGE?

Did you know, for every new thing you want to merge into your life or business, there is an exchange that must be made!

Like, you have to move something around or get rid of it all together. (bummer)

And surprisingly enough, entrepreneurs don’t just struggle with what to exchange as it relates to their time, but allowing other people to waste their time is a huge part too!

 

When you are set on creating the lifestyle and business that you love you really have to begin evaluating what you do with your time. Some good opportunities are not always great for your specific destiny.

When you’re focused on having more for your family, providing, being comfortable with your finances, not just hit or miss, you must learn to protect your time.

Decide what conversations and events are time busters and which really impact your business and life in a way that’s actually rewarding!

 Be more deliberate and intentional about the events you agree to.

Is your ideal customer there, does it allow you to make future connections for your business, do you maximize your time while there?

 

Take time to evaluate some of the things that are stealing your time.

Time is the one thing that we can’t get back.

Over and over again, if not careful, the habit of passing the same things over each year to our list becomes routine!

If you really are looking for change, as you move forward and progress from 2017 to 2018 protect your time. 

Here’s  are some things to consider as it relates to time management!

  • Evaluate what you’re doing with your time and how you’re allowing other people to waste it. It’s often a huge overlooked part of the process of figuring out how to find time to implement what’s needed to move forward.

You know, the unexpected phone calls from people who, if honest, the information can wait! 

The people who make their urgency your emergency.

 At the end of the year, you simply wonder, “Where did time go?”

I call those triggers. Things that throw you off of your flow and distract you from being productive.

I  do an exercise in a few of my private coaching courses that help my clients really become aware of those triggers. 

  • Triggers can be people, places, or things we allow to enter our flow and distract us, slow us down, or move us off the path to destiny!

Even people with good intentions can be a trigger. Their timing is just not right for you.

 It’s not always easy having to tell people, “I’ll call you later”, or, “These are my work hours, a more convenient time to talk would be…” Especially if it’s family!

You have to own your time.

 

There are things we allow into our lives that are simply out of synch with destiny plans.

Find clarity and grasp a level of awareness of where you really want to head.

Get flat-footed and centered on the things that are most important in your life… that is really going to help you create the business and the lifestyle that you love.

Valuing your time is going to be one of your best moves!

Time busters are also 

  • Working on the nonproductive task in business,
  • constantly tweaking the website,
  • constantly searching for new information without implementing,
  • binging on social media

So many things we overlook that we can exchange in order to get to next level!

Learn what your time busters are!

 What can you get firm about and make an exchange that will give you time to do the necessary.

 Make a conscious effort to measure what you do with your time over the next week.

Journal it.

 Then look to see where there are things that you can eliminate or shift til later while you work on things needed in your business that will help you smash your goals for 2018!

The sacrifices you make now will offer you the freedom you desire for later!

Let’s Smash Goals THis Year.

 Success On Purpose

Tanya

2018 Goals

There is no doubt about it that the turn of a new calendar year brings about a desire for change for many people!

 I personally plan my entire new calendar year(2018) during the months of August-Oct of the previous year. (2017)

This helps me stay ahead of marketing, course creation and how to serve my salon industry clients and entrepreneurs.

 Of course, some things are tweaked, taken out or added along the way, but it helps me have a strong foundation in order to stay focused and purpose-driven throughout each new year.

 I recently asked those connected to me on social media and my private clients what were three things they would be focusing on for the New Year!

#1 Not Procrastinating was one high on their list! 

Which is a great habit to overcome. It is usually defeated by getting really clear on the benefits that finishing a task will cause in your life. It is also defeated by creating small daily projects to commit to and finish. After all, procrastination is simply a habit of not starting or not finishing. Practicing the habit of finishing on small things will create the habit of completing major goals!

#2 on their list Finding new circles of influence or a great concentric circle, let’s just say TRIBE was high on the list as well.

 Now, this I feel is extremely important.

 They say you are an average of the 5 people you spend the most time with. I share a little about that in this video clip. As unimportant as it may seem, having people who understand where you are heading is important. The energy for entrepreneurialship is a major key to accomplishing goals, mindset, and taking action!

 The third thing high on the list of goals for many entrepreneurials was not surprising… their money!

Seeing as though we just experienced the Christmas holiday season, I wanted to offer a tip that might help you during Holiday times for the upcoming year. You can also use it as a general way to save money that doesn’t have to be allocated to holiday spending.

Tip

Great tip as you move into the New Year.

Do you do a Christmas Club Savings?

  • You can have money automatically drafted from your checking account each week, bi-weekly or monthly starting in Jan… Or if you are disciplined you can deposit a specific amount on the schedule you set.
  • In November they give you check for the amount you deposited into the Christmas club savings throughout the year or re-deposit it into a specific account.
  • I.E.

$20 per week will yield you about $1,000 for your Christmas spending(Holiday food, gifts, travel tickets if needed) at the end of the year

  • The main thing is you don’t have to spend large lump sums at one time for your holiday expenses out of current and normally allocated funds.
  • You could, of course, use this for a general savings plan as well.

I KNOW MOST CREDIT UNIONS OFFER CHRISTMAS SAVINGS CLUBS… but you could ask your bank to set this up with a regular savings account as well.

As we progress into 2018, I’d love to hear what your major goals are for your life and business! 

Comment below!

#2018goals

Success On Purpose
Tanya
 
If you’d like to discuss strategies for  your goals for 2018, jump on my calendar for a complimentary S.O.A.R. Call
Let’s make 2018 your best year yet!

7 Ways To Let Go And Grow your Salon Career

The biggest hurdle to growing your salon career is probably the fact that it’s uncomfortable. Yep, Growth can be uncomfortable! But so worth it!

 It often involves restructuring your schedule, delegating( finding the right people to delegate to), changing the details of your role, and letting go of some things you’ve been doing forever.

Some of the things you have to let go of may actually be things you feel good doing because it’s comfortable!

They’ve kinda become a security blanket. But security that only allows you to stay where you are now!

For instance, as a salon owner, you may have gotten comfortable growing “your” clientele and focusing on getting new customers for “you.

 But now that you have other people working with you, your mindset has to switch from that of a hairstylist to that of a salon owner. 

There are people sitting, or not showing up, who work in your establishment, who don’t have customers.

 And we know hairstylist need customers to stay in business.

 Whether you intended to or not, you took on the responsibility of helping them when you allowed them to join your team!

 You’ll have to let go of thinking like a hairstylist and now think like a salon owner who is growing a business and getting customers for the entire salon.

 If marketing has never been your thing, it has to become your thing now. A business that does not market does not grow!

 I shared 7 more things to let go of in order to grow  your salon Career in this video (Let Go And Grow Your Salon)

 I’d love to hear your thoughts on the video.

 Did you hear something you need to let go of in order to grow your salon industry career?

Success On Purpose

Tanya

Your Beauty Business Consultant

 

 

Does your Business operate like a 24 Hour Walmart?

While consulting with a business owner the other day,  as we are discussing her ideal customer and target audience, she begins to tell me that her customers want to know they can access her anytime.
While this is a great pleasure for customers, it can be quite draining and unrealistic for the business owners. Leaving the business owner always on edge, unable to balance life and often times hit or miss with client conversions and income goals.

Consumers(your customers) have an innate habit of putting the things they can do anytime… last on their list.

There is no sense of urgency or importance.

Although I feel being consistently available for your clients is SOOOO IMPORTANT, if they can reach, schedule, or have services with you “any Ole time”…it can also lead to a rather chaotic life.

Eventually causing burn out, as well as affecting negatively so many other things in your life that only receive the very minimal of your time and energy.

Of course, we discussed a strategy that still offered her time to be available for her customers. But, also put boundaries and systems in place, still giving them an opportunity for emergency contact with her. ( but one where she was compensated greater in those instances)

I taught her systems where she was compensated when she had to reschedule her life to be available outside of the normal business hours that worked to harmonize her life.

Often times, fear makes entrepreneurs operate like a 24-hour Walmart. Not realizing that unlike Walmart and it’s productivity power, most small businesses are either one individual or a small T.E.A.M.

Fear( know as lack mentality) causes entrepreneurs not to put boundaries in place…afraid they that will lose customers. fear that there won’t be enough.

Ironically, many find that even when they are super available, they still don’t meet real financial goals they desire!

Having a plan, systems and realistic boundaries helps you serve from a higher place and create a business and lifestyle you love!

We teach people how to treat us.

Our expectations, our systems, and guidelines in our business help us to operate from a higher space of value and excellence, not from our reserve tank all the time, but from our overflow.

If you are looking for ways to strategize, plan, and profit in your business without sacrificing so much of your time, family life and things you love, be sure to join us for the next round of Slay Your Plans and Profit

Success On Purpose 

Tanya

 

What many hairstylist and Salon Owners Worry about today!

The industry has changed so much! I have been a licensed cosmetologist for over 23 years now. And a lot has changed.

Even for me.

At some point in my career, I went from constantly hitting the pavement and using tried and true strategies to build a clientele( that still work) to coupling them with more creative client building strategies.

I share a few at the end of this broadcast.

Now, as a Business Consultant to Salon Owners and Hairstylist, many share they are simply trying to find their way in this new online and digital world.

I will say that owning a salon and having a need to not only build a clientele for myself but for staff as well, caused me to have no choice but to be creative, innovative and even take a few uncomfortable risk in marketing to make it happen.

Uncomfortable risk!

 

Well, when you’ve never done something, like Facebook, built a website or marketed online, it can be uncomfortable! But I didn’t let that stop me! Creating a salon business that I loved was important to me when I was a salon owner.

 

Now, we all Know, if it’s important to you, you find a way!

I talk to Stylist and Salon Owners often who are overwhelmed with all of the new technology and some of the new trends in styles and hair “fashion” today.

My advice is :

  • The internet is your friend. Start with a few simple strategies you can be consistent on until it becomes easier.(I’ll list some below!)

and

  • Stay relevant! , But this doesn’t always mean know how to the latest weave, or lace front or crochet style even. 

Relevant can actually mean going really deep into your niche.

 

Your niche is something that is very comfortable or suitable for you.

As a licensed cosmetologist, you can do and market A LOT OF DIFFERENT SERVICES! However, if you really enjoy cutting, go really deep in your knowledge and skillset of cutting. You really don’t have to be all things to all people. Just amazing to a few people. A few may mean 100 people out of the billion in the world.

Does this help you understand NICHE better?

Does this paint a more clear picture of why you don’t have to learn ALL the latest styles and techniques to be profitable?

Now there are a few skillsets where having a strong basic foundation in will help. 

However, if your knowledge in a niche area is amazing and you market properly you probably won’t have time for much more!

 

Just focus on Mastery! (get really good at a few things) Your sense of urgency to become better should also align with how fast you’d like to profit!

So, if you are worried that you can’t keep up with Today’s salon industry and all the new strategies and techniques, Breathe. Pick a few to get great at

  • Strategies to attract the right customers to your website and physical location!
  • A niche area to dominate in
  • And my all-time favorite…email marketing

These are just three of my top suggestions for success in today’s times for the Salon Industry!

I’ll be sharing more detail in my private Facebook Group for Hairstylist and Salon Owners! JOIN OUR TRIBE!    

Until Next Week,

Success on Purpose,

Tanya

Is your salon busy during the holidays?

Holidays like this, Thanksgiving, Christmas, and Mother’s Day when it’s like super busy and you’re leaving the salon like 11:30pm at night, are the times where “it’s so easy to be fooled by those “brief moments of success.”

and then

there are many salons who experience the total opposite, tons of cancellations or clients not scheduling altogether.

Then there are those salons who are simply consistently busy!

What’s the difference?

I see many stylists in the salon industry get really fooled by all the busyness sporadically during Holiday times!

Those seasons are a great time in the industry!

Families are blessed, people are making money, chairs are turning, money is being passed hand-over-fist… and then we forget that January and February are two of the slowest times of the year as well as July. Or even that next week just may be looking a little slow on the book.

What’s the difference? During these times is likely systems that allow continued increase and flow in your business.

1- Do amazing profitable consultations with all your guest. Maybe you will need to tell 2 people no, so you can spend an extra 15 minutes on building strong relationships with your new customers or those you have not seen in a while.

You really want to have the choice of being consistent like that all the time.

During this holiday time, you want to be ever so grateful for how the income has come in and how  you’ve been blessed in your salons, and in your Salon Suites, or hair stylist career…but never forget to prepare for the future

The traditional is busy for a few months and then slow again. It’s not a sustainable business.

Great systems help you build so there is consistency.

Not so many highs and lows.

It’s easy to be fooled by the income and the increase that comes in sporadically. Holidays are an amazing time to bring new people into your salon… but retaining them, again, is the key!

You don’t want hit-or-miss businesses where you’re feeling like you’re on top of the world because it’s a holiday and a lot of people are in from out of town and other areas, and people are excited about getting their hair done.

You want to see that income all the time!

I did a Free Master Class on Facebook called Wisdom to earn more in the Salon Industry.

You can check it out here FREE Master Class!

I had a special guest on the broadcast, Myeisha Edmonds, Certified Trichologist and licensed cosmetologist from New York, who shared how putting systems in place changed her business in less than 90 days! From Broken to Booked!

I teach many of those systems in the #5days5ways,  (CLICK TO CHECK THEM OUT) Opportunities, I created as ways to offer hairstylist and salon owners to invest and grow their business at amazing investment cost. 

I’m sure you understand that hit or miss does not grow a sustainable business. What systems could you perfect so that you attract more clients instead of chasing them?

Not sure, head over right here to check out the opportunities to create the salon business and lifestyle you love!

Everyday should feel like a Holiday in your Salon Business!

Success on Purpose,

Beauty Business Consultant

Tanya,

Be sure to like my FaceBook Biz page.

You can join me weekly Mon./Wed./ 11:30 am(EST) for FREE live Salon Biz Trainings!

 See ya next week #letsgrow

Trail Blazers in Business

 

Have you heard the term TRAILBLAZER?

Webster’s terms it as

  • Pioneer
  • One that blazes a trail to guide others.

There were several things I jumped out and did in my career, I now teach others to do the same!

  • I was first the first salon in my area to have a website in 2003 .. and I built it.
  • I had a policy and procedure manual, handbook, and training manual for my salon when I first opened it in 2003.
  • My salon stayed on the first search page as the first salon for 4 years in a row because I learned SEO.

Those are a few things I trail blazed in my business in my local area. #trailblazer

But, I soon learned that there were a few things to be mindful of when you are a trailblazer and a visionary that jumps in and takes action.

1- get understanding.

Many people are before their time, doing amazing things in their business, but don’t have a full understanding of what they are doing, how great it is and how they can truly benefit from the advantage.  For instance, people who have 10,000, 20,000-100,000 followers on social media, but don’t convert any of them to customers in their business. They know how to influence people, but not how to maximize the opportunity. There are many things they try in their business, but because they don’t measure the effects and results of it, or understand what to do, they may not even know just how effective what they are doing is.. so they stop.

1 thing I learned about trailblazing and having a full understanding of the why and measuring results:

  • I grew an email list of nearly 1,000 people and used email marketing strategy as early as 2003. ( for at least 8 years) It wasn’t until I stopped for a season that I realized just how valuable it was. I noticed a difference in sales and some client retention for those clients that weren’t regulars! #measure

Trying things with no strategy,  Ahhh, this is popular for many industry professionals, but not purposeful.

You know, you see someone else doing it and think, “I am going to do something similar!”

They often find much later that they were in an excellent position to truly S.O.A.R., if they only knew and understood what they were doing had major opportunity if they simply had a strategy for it!

2- Know your value_ Often times when it’s new you have no idea just how valuable it is. This is where you undercharge, underserve, or only market sparingly. Don’t second guess your value!

I think Trail Blazing is awesome! However, having a full understanding of what you are doing helps to maximize the opportunities. When you maximize opportunities you don’t have to do so many things good, just a few things really great!

How many times have you reflected on past effort or ideas years later,after you simply didn’t do it anymore, and realize you did not take full advantage of it?

(if only you had known and kept going)

Almost like you missed your window of time because you just didn’t know how valuable that opportunity really was.

I encourage you to move on that idea, even if no one else is, even if it’s not popular.

The world needs individuality at this time. TRAIL BLAZE!

Just be sure to research, study, and get a full understanding so you can maximize your efforts. KNOW YOUR VALUE!

Here are a  few trailblazers who started with an idea no one else had and moved on it. They are popular in our worlds today!

I

  • Jenn Hyman of Rent The Runway
  • Brian Chesky Founded Airbnb :
  • Alex Ljung Founded SoundCloud :

Those same opportunities are available for you.

Be the first, be unique, be different. Be a trailblazer.

Your individuality is what will cause you to stand out in the crowded marketplace….

Success on purpose,

 Tanya

P.S. I have some amazing opportunities as low as $1( yep) for you to push that thing, dream, goal forward in your business for Black Friday.

Want to be the first to have an opportunity to sign up( limited spaces available for different business building opportunities) go here bit.ly/blackfridaybiz . You will get first dibs! and you will want to. Some opportunities only have as few as 10 spaces available. #trailblaze

Let’s Go to The Next Level!